We partner with food & bev brands to sell passion, not product.
We specialize in branding and packaging design – crafting insights from consumer behavior,
industry innovation and company culture.
We partnered with Dogfish Head Brewery to refresh their iconic brand and redesign the packaging for their heralded brews. Over 8 months we conducted in-depth market strategy & insights, on-premise immersion, concept development, rounds of revisions and final artwork for 21 SKUs spanning their bottles, 6/4 packs and shippers.
Through our consumer research and brand positioning we refocused the Bobo’s story on the “hearth and home.” We lovingly evolved the brand identity and reimagined the packaging (effecting 30+ SKUs) to better reflect the care that goes into every product, better differentiate Bobo’s amongst the sea of competitors, and build greater recognition and trust with adoring fans young and old. The redesign celebrates Bobo as a beacon of the quality that consumers have come to expect. The whimsical, approachable nature of the brands illustration style creates a beautiful, simple platform to tell the Bobo’s story.
Interact partnered with Raw Nature 5, now Koia, to lead the repositioning, renaming and redesign of their plant powered protein drinks. The objective was to differentiate Koia in the emerging plant-based beverage category while celebrating it’s honest to goodness ingredients and brand story. The new and cheerful color palette and hand drawn illustrations provide a nice accent of personality and humanistic elements to the rest of the packaging.
WE BELIEVE IN BREAKING BREAD
The greatest solutions come from gathering around the table, sharing passions, problems & dreams.
Brand & Product Strategy
By using our industry instincts, consumer insights, research tools and process know-how, we create solid brand foundations that support all of our work.
WHAT your brand is, is not enough in an overly competitive world, consumers want to know WHO your brand is and WHY it exists. We ask the tough questions to get to meaningful answers that expose your brand’s soul.
Brand Identity & Visual Tone
We help our partners visually express their brand’s soul, to resonate authentically with a targeted consumer base. We craft a story unique only to your brand, while strategically differentiating amongst the sea of competition.
Every stone is turned over in our creative exploration, resulting in a unique brandmark, fonts, colors and imagery amongst other assets.
Always Human Centric
Your packaging is an expression of your brand and it’s soul, and is your biggest asset in gaining authorizations and increasing market share. It needs to resonate with consumers, stand out against the competition and meet a myriad of other objectives.
To optimize results, we study how packaging influences people, purchasing behavior and most importantly, loyalty. And we always design to win at shelf not awards.
Why Hire Us
ExperiencedWith over 25 years experience, our specialized focus in grocery has allowed us to build a distinct and valuable perspective.
No one spends more time in stores, at food shows or reading about the industry than us. This is what allows us to think on our feet.
Because clients judge agencies on service as much as they do talent, we’ve built our agency on a reputation for setting the right expectations and delivering on them.
We don’t confuse size with value. We keep our agency small to ensure the success of our mission and quality of our service.