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Packaging Hints

Our latest thoughts on how to win at shelf.

How Playing Doctor Can Grow Your Sales

How Playing Doctor Can Grow Your Sales
 

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Food & Bev Bites

Read our article on Packaging Digest's website featuring wisdom behind our latest package design: Dei Fratelli Truly Juices!

Food & Bev Bites
 

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The American diet: One continuous snack? And why more people skip lunch than breakfast The percentage of energy derived from snacks in the American diet has increased from 12% in the late 1970s to 24% in 2009/10 as more people graze throughout the day rather than sitting down to three square meals, according to analysis of National Health and Nutrition Examination Surveys (NHANES) dat...

May 22nd 12:40pm • Comment

What A Week Of Groceries Looks Like Around The World It seems as a people, we have a fascination with photographing our food. From Henry's series of riders, to looking on instagram we cant help but document what we consume. Photographer Peter Menzel ...

May 20th 4:58pm • Comment

A few thoughts on authenticity — Design/UX I've been thinking about authenticity in design lately. What does that even mean? What does authentic design look like on the web? What’s th…

May 3rd 10:45pm • Comment

Tobacco farmers are beginning to plant chickpeas in place of tobacco to meet the growing demand of hummus producers. Keep eating hummus folks!

Hummus Is Conquering America Prodded by the largest U.S. hummus maker, farmers in the heart of tobacco country are trying to grow chickpeas, an improbable move that reflects booming demand for hummus.

Apr 30th 3:59pm • Comment

http://scanwiches.com

Scanwiches Scans of sandwiches for education and delight. ______________ Scanwich News: ______________ Email:...

Apr 19th 10:21pm • Comment

America!

59% of Americans Say Organic Label an Excuse to Upcharge Results of a new Harris Interactive Poll reveals American’s concern for the current state and future of the environment is on the rise in 2013 (38% versus 31% in 2012); however, 59% of consumers polled said labeling food or other products as organic is just an excuse to charge more.

Apr 18th 10:34pm • Comment

The Psychology of Small Packages. As more foods try smaller wrapping, how to decipher the cues that make people eat more or less.

The Psychology of Small Packages As more foods try smaller wrapping, how to decipher the cues that make people eat more or less.

Apr 17th 6:43pm • Comment

New Food and Beverage Rollout: April 2013 Our April 2013 new food and beverage rollout highlights healthy and convenient products for consumers.

Apr 16th 6:18pm • Comment

"Eat what the monkey eats. Simple food and not too much of it" - Dr. Kellogg. Times certainly have changed Dr. Kellogg.

Apr 11th 6:30pm • Comment

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Eating junk food makes a bad mood worse: Study Unhealthy eating behaviours could cause women already in a bad mood to feel even grumpier, according to new research.

Mar 21st 7:01pm • Comment

Research shows that if people focus on a product for more than three seconds, they are 63% more likely to buy it, and if people pick up a product, they are 96% more likely to purchase it. So getting a consumer pick up your package and interact with it is vital. What are you doing to Interact with consumers at shelf?

The sentient side of package design | Packaging World Philip VanDusen, executive creative director of brand consulting firm Landor Associates, explains how sensory packaging can elevate a brand, making it more likely to be picked up off the shelf.

Mar 20th 7:35pm • Comment

Beanfield'sThis bean chip stalwart remade its entire line in festive colors that help the Bean & Ric How do you stand out on shelf? These 30 companies at Natural Products Expo West 2013 have figured out a way through color and attention-grabbing typography. Join in on the age-old debate: Is packaging or flavor more important?

Mar 18th 9:21pm • Comment

Genius PR move by Three Twins ice cream...

Three Twins Ice Cream Launches First Horsemeat-Free Ice Cream at Expo West 2013 at Booth #2013 | Thr ANAHEIM, Calif. (Mar. 8, 2013) In conjunction with its release of five new flavors of inconceivably delicious organic ice cream in pints and a line of absurdly delicious and reasonably priced ice cream sandwiches available in 4-packs and singles for around $2, Three Twins Ice Cream has announced tha...

Mar 14th 11:25pm • Comment

Expo West starts today... We are excited to see the launch of several new products including a few we worked on with our clients. Let's go!

Mar 8th 4:38pm • Comment

Do you look at what type of sweetener your groceries contain? A new study suggests shoppers look at how much sugar products contain VS. what type of sugars?

Mintel Research: Shoppers are more concerned about how much sugar they are eating than whether it is A new survey from Mintel Research Consultancy (MRC) suggests that consumers are paying a lot more attention to how much sugar is in their foods, but are less concerned about its source, with just a tiny fraction of those who look at sugar levels on labels expressing concerns about high fructose corn...

Mar 5th 6:28pm • Comment

Hartman Group Uncovers Five Things You Need to Know About Millennials - Marketing - Convenience Stor The research firm encourages marketers to 'rethink' and 'reimagine' their approach.

Feb 28th 12:27pm • Comment

The Extraordinary Science of Addictive Junk Food Inside the hyperengineered, savagely marketed, addiction-creating battle for American “stomach share.”

Feb 26th 2:41pm • Comment

What's Selling Where: Ice Cream Top flavors from New Orleans, Miami and other cities.

Feb 21st 8:54pm • Comment

We are taking a trip down memory lane with the "Pretty Little Package Design" video we created that shows the life cycle of a design and the need to stay fresh in todays market

Pretty Little Package Design www.tailfordmitchell.com

Feb 20th 5:20pm • Comment

We like to see large companies move fast. See how Post quickly launched a new Greek Yogurt Cereal in the link below.

How Post Pulled Off a Six-Month Cereal Launch | News - Advertising Age Last summer, a Post Foods cereal exec was chatting with a vendor about an idea. A few months later, Honey Bunches of Oats Greek Honey Crunch was born.

Feb 14th 1:46am • Comment

http://www.foodnavigator-usa.com/Product-Categories/Health-and-nutritional-ingredients/High-pressure-processing-protein-botanicals-premium-private-label-and-cultured-foods-beverages-Welcome-to-2013

High-pressure processing, protein, botanicals, premium private label and cultured foods & beverages. Fresh juices and foods subjected to high pressure processing (HPP); protein - especially at breakfast; cage-free hen eggs; premium private label; fermented foods; culinary botanicals; and edible packaging could all be hot trends this year, predicts trend watcher Hartman Group.

Feb 13th 2:46pm • Comment

 

Our clients want to outthink rather than outspend the competition.