We partner with food & bev brands to sell passion, not product.
WE BELIEVE IN BREAKING BREAD
The greatest solutions come from gathering around the table, sharing passions, problems & dreams.
Brand & Product Strategy
By using our industry instincts, consumer insights, research tools and process know-how, we create solid brand foundations that support all of our work.
WHAT your brand is, is not enough in an overly competitive world, consumers want to know WHO your brand is and WHY it exists. We ask the tough questions to get to meaningful answers that expose your brand’s soul.
Brand Identity & Visual Tone
We help our partners visually express their brand’s soul, to resonate authentically with a targeted consumer base. We craft a story unique only to your brand, while strategically differentiating amongst the sea of competition.
Every stone is turned over in our creative exploration, resulting in a unique brandmark, fonts, colors and imagery amongst other assets.
Always Human Centric
Your packaging is an expression of your brand and it’s soul, and is your biggest asset in gaining authorizations and increasing market share. It needs to resonate with consumers, stand out against the competition and meet a myriad of other objectives.
To optimize results, we study how packaging influences people, purchasing behavior and most importantly, loyalty. And we always design to win at shelf not awards.
We partnered with Dogfish Head Brewery to refresh their iconic brand and redesign the packaging for their heralded brews. Over 8 months we conducted in-depth market strategy & insights, on-premise immersion, concept development, rounds of revisions and final artwork for 21 SKUs spanning their bottles, 6/4 packs and shippers. Case study coming soon.
Saturated by bar-shaped products, the opportunity for another product format existed in the energy bar category. We helped Betty Lou’s quickly revamp their long-existing Balls line to compete for sales in the market by developing a new brand name, identity and design.
Why Hire Us
ExperiencedWith over 25 years experience, our specialized focus in grocery has allowed us to build a distinct and valuable perspective.
No one spends more time in stores, at food shows or reading about the industry than us. This is what allows us to think on our feet.
Because clients judge agencies on service as much as they do talent, we’ve built our agency on a reputation for setting the right expectations and delivering on them.
We don’t confuse size with value. We keep our agency small to ensure the success of our mission and quality of our service.