package design
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We turn your most important asset into your most sales effective sales tool.
We turn your most important asset into your most sales effective sales tool.

Read our article on Packaging Digest's website featuring wisdom behind our latest package design: Dei Fratelli Truly Juices!

The American diet: One continuous snack? And why more people skip lunch than breakfast The percentage of energy derived from snacks in the American diet has increased from 12% in the late 1970s to 24% in 2009/10 as more people graze throughout the day rather than sitting down to three square meals, according to analysis of National Health and Nutrition Examination Surveys (NHANES) dat...
What A Week Of Groceries Looks Like Around The World It seems as a people, we have a fascination with photographing our food. From Henry's series of riders, to looking on instagram we cant help but document what we consume. Photographer Peter Menzel ...
A few thoughts on authenticity — Design/UX I've been thinking about authenticity in design lately. What does that even mean? What does authentic design look like on the web? What’s th…
Hummus Is Conquering America Prodded by the largest U.S. hummus maker, farmers in the heart of tobacco country are trying to grow chickpeas, an improbable move that reflects booming demand for hummus.
Scanwiches Scans of sandwiches for education and delight. ______________ Scanwich News: ______________ Email:...
59% of Americans Say Organic Label an Excuse to Upcharge Results of a new Harris Interactive Poll reveals American’s concern for the current state and future of the environment is on the rise in 2013 (38% versus 31% in 2012); however, 59% of consumers polled said labeling food or other products as organic is just an excuse to charge more.
The Psychology of Small Packages As more foods try smaller wrapping, how to decipher the cues that make people eat more or less.
New Food and Beverage Rollout: April 2013 Our April 2013 new food and beverage rollout highlights healthy and convenient products for consumers.
"Eat what the monkey eats. Simple food and not too much of it" - Dr. Kellogg. Times certainly have changed Dr. Kellogg.
Eating junk food makes a bad mood worse: Study Unhealthy eating behaviours could cause women already in a bad mood to feel even grumpier, according to new research.
The sentient side of package design | Packaging World Philip VanDusen, executive creative director of brand consulting firm Landor Associates, explains how sensory packaging can elevate a brand, making it more likely to be picked up off the shelf.
Beanfield'sThis bean chip stalwart remade its entire line in festive colors that help the Bean & Ric How do you stand out on shelf? These 30 companies at Natural Products Expo West 2013 have figured out a way through color and attention-grabbing typography. Join in on the age-old debate: Is packaging or flavor more important?
Three Twins Ice Cream Launches First Horsemeat-Free Ice Cream at Expo West 2013 at Booth #2013 | Thr ANAHEIM, Calif. (Mar. 8, 2013) In conjunction with its release of five new flavors of inconceivably delicious organic ice cream in pints and a line of absurdly delicious and reasonably priced ice cream sandwiches available in 4-packs and singles for around $2, Three Twins Ice Cream has announced tha...
Expo West starts today... We are excited to see the launch of several new products including a few we worked on with our clients. Let's go!
Mintel Research: Shoppers are more concerned about how much sugar they are eating than whether it is A new survey from Mintel Research Consultancy (MRC) suggests that consumers are paying a lot more attention to how much sugar is in their foods, but are less concerned about its source, with just a tiny fraction of those who look at sugar levels on labels expressing concerns about high fructose corn...
Hartman Group Uncovers Five Things You Need to Know About Millennials - Marketing - Convenience Stor The research firm encourages marketers to 'rethink' and 'reimagine' their approach.
The Extraordinary Science of Addictive Junk Food Inside the hyperengineered, savagely marketed, addiction-creating battle for American “stomach share.”
What's Selling Where: Ice Cream Top flavors from New Orleans, Miami and other cities.
How Post Pulled Off a Six-Month Cereal Launch | News - Advertising Age Last summer, a Post Foods cereal exec was chatting with a vendor about an idea. A few months later, Honey Bunches of Oats Greek Honey Crunch was born.
High-pressure processing, protein, botanicals, premium private label and cultured foods & beverages. Fresh juices and foods subjected to high pressure processing (HPP); protein - especially at breakfast; cage-free hen eggs; premium private label; fermented foods; culinary botanicals; and edible packaging could all be hot trends this year, predicts trend watcher Hartman Group.
‘Better-for-you’ Claim Sales Trending Upward: Report - Health & Wellness - Supermarket Chain |Grocer ‘Dietary restriction’ is also popular