Spotted at Expo East 2017: Trend Blends

Spotted at Expo East 2017: Trend Blends

While strolling around Expo East 2017, we saw some of the latest and greatest natural food products. Our friend Tracy Miedema from Prescene Marketing noted that there were a plethora of “mashup” concepts – “flavors, formats, features and benefits borrowed from a current or past success reapplied to a new product (or even brand) concept. It’s like the era of the trend blend!” Check out some examples below.

 

SEAWEED + SNACKING THINS

 

COCONUT WATER + ENERGY

 

SAVORY OATS + FROZEN ENTREES

 

FERMENTED + PLANT BASED

 

ENERGY + COCONUT OIL MCT’S

 

COCONUT WATER + SPARKLING WATER

 

ROOT VEGGIES + CRISPS

 

MEAT SNACKS + POUCHES

 

BOTANIC + JUICE & TEA

 

SEAWEED + ENRICHED PASTA ALTERNATIVE

 

FIBER + CRISPS

 

PROTEIN + TEA

 

PROBIOTIC + BAR

 

DRINKING VINEGAR + WELLNESS SHOT

 

SWITCHEL + SPARKLING

 

COLD PRESSED + UNICORN TREND

 

NITRO + TEA