The State of Snacking in 2017

The State of Snacking in 2017

Snacking has evolved to be a more frequent occasion, with an increase in consumers snacking 5 times or more per day. The driving factor behind this is both for the sake of indulgence, and consciously seeking out health benefits. Both areas are growing, but indulgent snacks are still in the lead. Though the choices are becoming increasingly abundant and descriptors for categories are blurred, there are some growing categories of note. PROTEIN POWER Greek yogurt is a high protein option, and Chobani Flip combines it with other diverse ingredient mix-ins.   FARM TO YOU Quinn Snacks “Farm to Bag” model appeals to consumers looking for authenticity in food sourcing.   SNACK BOXES Lunchables aren’t just for kids anymore – there’s a surge in snack boxes that offer sweet and savory bites to tide an appetite over.   RESEALABLE PACKAGING Eat some now, save some for later – these multi serving packs are easy for on-the-go snacking   FRUIT & NUT MEDLEYS  Getting your daily servings of fruit in is now possible in a multitude of ways, going beyond the traditional bar. TAKE A DIP Dipping options both sweet and savory are popping up in convenient packages. Credit: Sweets and Snacks: 2017 State of the Snack Food...
Adaptogens on the Rise

Adaptogens on the Rise

We’re seeing lots of products that tout the magic of adaptogenic herbs springing up in 2017.   Some of these herbal concoctions are designed to ease stress. And some are meant to stimulate cognitive function.   They include various combinations of plants known to aid wellbeing, even CBD cannabis oil.   Companies are getting innovative with the ways that adaptogens can be delivered.   And while many are positioned for health benefits, some are marketed specifically for beauty regimens. A line of RTD beverage options are available in stores nationwide.   With increasing popularity and strong health product positioning, we could see this trend move beyond the beverage category and begin to manifest in snacks like crackers and fruit snacks, and even ready to eat meal options that are enhanced with adaptogenic herbs in the near future. We’re keeping our eyes peeled!...
The Growth of Nut and Seed Butters

The Growth of Nut and Seed Butters

Peanut butter is a classic protein packed snack that’s versatile enough to be combined with just about anything. For a long time, it was the only kind of nut butter that people knew of. With constantly evolving consumer dietary needs, we’ve seen a boom in “butters” made from all kinds of different nuts and seeds. Here are a few aspects of this growing category that brands are taking into account: Source PRESENTATION The demand for peanut butter alternatives has resulted in an influx of “butters” made from ground almonds, cashews, pistachios and more. Often at a higher price point, it is common to see companies touting the healthy benefits of their product. Nutraw’s pistachio butter features packaging that is more elevated than what you might associate with a typical peanut butter jar, reflecting the minimal ingredients (stripped down to just pistachios, coconut oil and vanilla). Similarly, butters are increasingly being made from seeds – even ones you may not have ever thought to eat. Sunflower and pumpkin seed butters have been heralded as friendly options for consumers with nut allergies. Watermelon seed butter is unconventional yet intriguing. Sakara’s version appeals to consumers based on its aesthetic alone. The cream colored product is complemented by equally clean packaging, suggesting its simplicity and quality. Source INCLUSIONS Inclusions and unique flavors set brands apart in this ever growing category. Sesame seed butter is traditionally known as tahini, a main ingredient in hummus, but it’s making its way more and more into the butter category. Ilka’s Chai Sesame Butter appeals to create a more memorable and unique experience when spread over toast or fruit. Big Spoon Roasters also offer various nut butter flavors, like Espresso and Vanilla...
Organic Snacking Reaches New Heights

Organic Snacking Reaches New Heights

Organic is a term synonymous with fresh, high quality foods that are free of harmful additives. Over the last twenty years, the consumer demand for organic foods has steadily increased, and thus the range of available options has grown exponentially. In fact, it’s one of the fastest growing segments of the food industry, with sales growing from $3.7 billion in 1997 to more than $43 billion in 2015, according to a recent report by the The Environmental Working Group. The fresh food spaces like dairy and produce have contributed quite a bit to this, because they are staples we can easily imagine making that “farm to table” transition. Yet, one of the most highly demanded organic categories right now is snacks. Lots of on-the-go snacking options are highly processed – the ingredients required to preserve, color and flavor them are often a far cry from natural, let alone organic. However, busy lifestyles with a health conscious mindset have set the desire for quick and healthy food options at an all time high.   Ahead of the Game The organic snacking movement gained a lot of its momentum in the form of small companies with big personalities, often breaking away from their conventional competitors with unique offerings.  There continues to be a huge space for these types of brands. Hippeas are satisfyingly crunchy and savory snack featuring an unconventional chief ingredient: chickpeas. Similarly, Barnana pushes boundaries with good-for-you indulgence in the form of “upcycled bananas”. Both are focused on sustainability and conscious eating. By consistently finding ways to bring unique options to the table, companies are keeping organic as fresh...
5 Examples of Beautifully Disruptive Packaging

5 Examples of Beautifully Disruptive Packaging

One surefire way to grab attention on shelf as a somewhat common product is to challenge the traditional packaging that others in the category tend to adhere to. It creates a memorable experience for consumers, and presents an interesting challenge of pushing the boundaries while still remaining a structure that isn’t too difficult to present in store. Here are some packaging examples we’ve noticed that are making waves in their categories right now.   (Source) Wonka Ice Cream is a brand recognizable for its whimsical qualities reminiscent of the novel that inspired it. They are doing a great job at differentiating in the category with psychedelic patterns and color, but the choice to design the package  to be displayed upside down, draws that much more intrigue.   (Source) Califa Farms burst into the alternative milk category with a structure that stood apart from the typical carton we had grown accustomed to seeing with big players like Silk and Almond Dream. The Califa Farms bottle is a custom, carafe shaped structure that’s friendly for pouring, and is a gorgeous deviation from what we’re used to seeing in the refrigerated section.   (Source)   The ad campaign Got Milk has successfully positioned itself into a breakfast food brand. With the focus being on directing the audience to consume more more, this granola is packaged inside of a carton instead of a more traditional structure like a gusset bag.   (Source) Blue Bottle has ironically chosen a carton structure for its single serve iced coffee. While other RTD beverages are commonly seen in bottles, this brand is taking a unique and somewhat nostalgic approach to their packaging choice.  (Source) Stillhouse Moonshine breaks the mold of glass...
It’s All in the Story: Kashi Co.

It’s All in the Story: Kashi Co.

(Source) Like Patagonia Provisions, Kashi Co. has taken a similar approach to using their brand story to highlight important aspects of their company. However, they have done so with a bit of a different twist. In addition to offering foods that encompass our earth’s greatest ingredients, they have taken it to another level with the redesign of their branding and packaging. In the past few months, Kashi has begun to redefine and repackage their products in a new and unique way, using “natural” storytelling. This company has chosen to do this through the use of editorial-style, personal profile stories. They are doing this to influence change in the way people see their company and the perceived quality that it suggests. By placing a customer’s first impression, and perhaps how that product has changed the way they live their lives, on the backside of their products, they are able to accurately reflect the core values of the Kashi Company. With this visual addition, they not only have the ability to communicate their product quality, but also the dedication and heart behind the brand. (Source) Every company has a different approach to food and for Kashi Co. it is an emphasis on innovative nutrition and sustaining the planet. From the very beginning, they have endured in the belief that real and nutritional food should not only nourish our bodies and fills our stomachs, but should also create positive change in us and in the world. That is why all of their products contain some version of simple, nutritious, whole grains. They use these whole grains such as, quinoa, sweet potatoes, and...