Packaging Haul: Halloween 2017

Packaging Haul: Halloween 2017

Halloween is upon us, which means that all manner of spooky and sweet packaging is popping out on store shelves. The festive holiday is being reflected in plenty of places outside the candy category this year – check out some of our favorites below! (Source)   1 – Dogfish Head Punkin Ale Dogfish Head’s Punkin Ale has returned for the harvest season with a new look! If you didn’t get it from the illustrative ingredient story on pack, this ale is brewed with REAL pumpkin, brown sugar, allspice, nutmeg and cinnamon – all things fall. The stark contrast of the classic orange on black pops off shelves and could even be seen in the dark… OoOoHhh, that’s spooky! We are grounded again in the ingredients story which feels like picking pumpkins while drinking a warm cinnamon latte – EXCEPT THIS IS 7% ABV! – Bridget     (Source) 2 – Merrick Howl O’ Ween Stew How fun is this Limited Edition Halloween dog food from Merrick?! First, I love that the clever flavor name “Howl O’ Ween Stew” is a play on “doggy language”. I also adore how the iconic Halloween characters, the ghost and Jack-o-lantern wearing a witch hat, are integrated with the ingredient illustrations while the stew is in a spooky cauldron. The spider webs and bat incorporated into the overall composition also add to the Halloween theme. This is a playful SKU for Merrick to add into it’s lineup to enhance their brand personality. – Janna   (Source) 3 – Fanta Teaming up with illustrator Noma Bar, Fanta cans and multi-packs feature four ghoulish characters that...
Spotted at Expo East 2017: Trend Blends

Spotted at Expo East 2017: Trend Blends

While strolling around Expo East 2017, we saw some of the latest and greatest natural food products. Our friend Tracy Miedema from Prescene Marketing noted that there were a plethora of “mashup” concepts – “flavors, formats, features and benefits borrowed from a current or past success reapplied to a new product (or even brand) concept. It’s like the era of the trend blend!” Check out some examples below.   SEAWEED + SNACKING THINS   COCONUT WATER + ENERGY   SAVORY OATS + FROZEN ENTREES   FERMENTED + PLANT BASED   ENERGY + COCONUT OIL MCT’S   COCONUT WATER + SPARKLING WATER   ROOT VEGGIES + CRISPS   MEAT SNACKS + POUCHES   BOTANIC + JUICE & TEA   SEAWEED + ENRICHED PASTA ALTERNATIVE   FIBER + CRISPS   PROTEIN + TEA   PROBIOTIC + BAR   DRINKING VINEGAR + WELLNESS SHOT   SWITCHEL + SPARKLING   COLD PRESSED + UNICORN TREND   NITRO +...
Food Trends Impacting the Cleaning Industry

Food Trends Impacting the Cleaning Industry

Before the clean eating movement, food production was motivated by what created the best flavor. And more often than not, that was achieved by using artificial flavors and colors. Now, as we see consumers favoring brands that are natural and organic over conventional, million dollar brands are left playing catch up. Big food is realizing that they need to offer more organic options to compete in the same space.   This movement has trickled into the cleaning product industry too.  This effect began with food (with consumers voicing concern about what they’re putting in their bodies), to cosmetics (what’s being put on the body) to cleaning products (what’s around the body). It’s had enough of an effect that Clorox removed its brand name altogether in favor of a new brand, Greenworks.   There’s an increasingly amount of food motifs emerging in cosmetics and cleaning products. Culinary flavors like thyme with fig leaf and lemon ginger are being applied to household items like dishwasher detergent pods and floor cleaner. The USDA certified organic certification is even being sported on non-edible items like laundry detergent! Packaging design of conventional cleaning products has traditionally been loud and colorful, accented by visual elements like bursts and gradients which reinforce how well they clean. In contrast, natural product design often features white or transparent structures and simple color palettes.   At Expo East, we discovered a lot of new cleaning products that are challenging the category in different ways – be it by reinforcing efficacy, leaning on nature’s beauty or making brand promises. These trends in cleaning products are not only challenging the category,...
The State of Snacking in 2017

The State of Snacking in 2017

Snacking has evolved to be a more frequent occasion, with an increase in consumers snacking 5 times or more per day. The driving factor behind this is both for the sake of indulgence, and consciously seeking out health benefits. Both areas are growing, but indulgent snacks are still in the lead. Though the choices are becoming increasingly abundant and descriptors for categories are blurred, there are some growing categories of note. PROTEIN POWER Greek yogurt is a high protein option, and Chobani Flip combines it with other diverse ingredient mix-ins.   FARM TO YOU Quinn Snacks “Farm to Bag” model appeals to consumers looking for authenticity in food sourcing.   SNACK BOXES Lunchables aren’t just for kids anymore – there’s a surge in snack boxes that offer sweet and savory bites to tide an appetite over.   RESEALABLE PACKAGING Eat some now, save some for later – these multi serving packs are easy for on-the-go snacking   FRUIT & NUT MEDLEYS  Getting your daily servings of fruit in is now possible in a multitude of ways, going beyond the traditional bar. TAKE A DIP Dipping options both sweet and savory are popping up in convenient packages. Credit: Sweets and Snacks: 2017 State of the Snack Food...
Walmart Enters Ecommerce Space with Jet.com

Walmart Enters Ecommerce Space with Jet.com

With Amazon’s acquisition of Whole Foods, Walmart has risen to meet the competition to keep up with evolving millennial demands. While widely known for its low prices and convenience, their private label products translate to anything but upscale. As a result, Walmart recently bought Jet.com – a fast growing ecommerce company that launched in 2015. The website has been notably popular for consumers to purchase household essentials, from groceries to cleaning supplies. And they’re about to launch a private label of their own. (Source) Uniquely J is Jet.com’s new brand targeted toward “metro millennials” (Fortune) It will be shipping friendly and offer utilitarian products like detergent, sandwich bags, coffee and more. The packaging we’ve seen so far this differs greatly from that of conventional products, because they were not designed for an in-store experience. Everyday products that are often under designed and banal now feature lively, eye catching illustrations with fun copy. And the Jet.com logo mark reads as friendly, and immediately recognizable. While only a couple of products have been revealed there are more to come and we’re interested in seeing how the brand will continue disrupting categories within their private...
Big Food Goes Organic

Big Food Goes Organic

As consumer demand for organic food products continues to skyrocket, we’ve witnessed the natural food movement evolve and flourish. The chief factor that has set natural and organic brands apart from conventional food throughout the years are properly articulated, authentic stories told through design. Big Food, despite its dirty past, has every intention of catching up with consumer trends and demands. But in the process, they’ve forgotten what they stand for – their attention is now focused on winning back sales. They’ve turned organic into a commoditized tool, a wand to be waved at anything in their sleepy portfolios. They know clean-eating is here to stay, and there’s no going back. Enter a new lineup of organic options in conventional, big name categories. Many of the products overtly scream the organic aspect through bold, front of package messaging. It’s only further asserted through the use of traditionally natural design elements like product photography, wood grain patterns, and the ever present green leaf theme.               While it may come easy to villainize these efforts, the reality is that this is actually a win overall. For the industry, it’s a health(ier) step forward. It’s validation, acknowledgement  and respect of the hard work put in by the generations before us. But there is no denying that Good Food pioneered the movement. Those fledgling natural companies stood for the awakening consciousness of food as faith. And they are the ones who will continue to urge the movement into new realms, while the big brands will continually be forced to follow suit....