The State of Snacking in 2017

The State of Snacking in 2017

Snacking has evolved to be a more frequent occasion, with an increase in consumers snacking 5 times or more per day. The driving factor behind this is both for the sake of indulgence, and consciously seeking out health benefits. Both areas are growing, but indulgent snacks are still in the lead. Though the choices are becoming increasingly abundant and descriptors for categories are blurred, there are some growing categories of note. PROTEIN POWER Greek yogurt is a high protein option, and Chobani Flip combines it with other diverse ingredient mix-ins.   FARM TO YOU Quinn Snacks “Farm to Bag” model appeals to consumers looking for authenticity in food sourcing.   SNACK BOXES Lunchables aren’t just for kids anymore – there’s a surge in snack boxes that offer sweet and savory bites to tide an appetite over.   RESEALABLE PACKAGING Eat some now, save some for later – these multi serving packs are easy for on-the-go snacking   FRUIT & NUT MEDLEYS  Getting your daily servings of fruit in is now possible in a multitude of ways, going beyond the traditional bar. TAKE A DIP Dipping options both sweet and savory are popping up in convenient packages. Credit: Sweets and Snacks: 2017 State of the Snack Food...
European Packing Insights

European Packing Insights

One of our favorite things about traveling is getting the opportunity to soak up packaging design from cultures outside of the US. Dig in for a rundown of some overarching trends that some of our team members have seen in their European travels. PHOTOGRAPHY ON PACKAGE Using photography can bring big personality to a brand. Coupled with interesting typography and layouts, these image driven labels draw lots of attention to themselves on shelf.             BOLD TYPE SOLUTIONS Typographic choices like unconventional fonts and making objects into letters lend an edge to food packaging, and can speak volumes about the brand.       STRATEGIC WINDOWS Product windows are being seen more and more as a sign of transparency and authenticity in food. Companies are becoming innovative in the way that they use these windows, often having them mimic the shape of the product so that it becomes seamless with the overall package design.       COLOR BLOCKING The banality that minimalism is capable of inducing can be easily overcome by using bright, playful colors to differentiate SKU’s. When lined up side by side on shelf, they create an appealing rainbow.           VIBRANT ILLUSTRATION Illustrations can create a unique, hand-rendered feeling for products. Using contrasting colors and textures sets this type of packaging apart from some of the more structured options on shelf.         Check out the full gallery of images...
The Growth of Nut and Seed Butters

The Growth of Nut and Seed Butters

Peanut butter is a classic protein packed snack that’s versatile enough to be combined with just about anything. For a long time, it was the only kind of nut butter that people knew of. With constantly evolving consumer dietary needs, we’ve seen a boom in “butters” made from all kinds of different nuts and seeds. Here are a few aspects of this growing category that brands are taking into account: Source PRESENTATION The demand for peanut butter alternatives has resulted in an influx of “butters” made from ground almonds, cashews, pistachios and more. Often at a higher price point, it is common to see companies touting the healthy benefits of their product. Nutraw’s pistachio butter features packaging that is more elevated than what you might associate with a typical peanut butter jar, reflecting the minimal ingredients (stripped down to just pistachios, coconut oil and vanilla). Similarly, butters are increasingly being made from seeds – even ones you may not have ever thought to eat. Sunflower and pumpkin seed butters have been heralded as friendly options for consumers with nut allergies. Watermelon seed butter is unconventional yet intriguing. Sakara’s version appeals to consumers based on its aesthetic alone. The cream colored product is complemented by equally clean packaging, suggesting its simplicity and quality. Source INCLUSIONS Inclusions and unique flavors set brands apart in this ever growing category. Sesame seed butter is traditionally known as tahini, a main ingredient in hummus, but it’s making its way more and more into the butter category. Ilka’s Chai Sesame Butter appeals to create a more memorable and unique experience when spread over toast or fruit. Big Spoon Roasters also offer various nut butter flavors, like Espresso and Vanilla...
Organic Snacking Reaches New Heights

Organic Snacking Reaches New Heights

Organic is a term synonymous with fresh, high quality foods that are free of harmful additives. Over the last twenty years, the consumer demand for organic foods has steadily increased, and thus the range of available options has grown exponentially. In fact, it’s one of the fastest growing segments of the food industry, with sales growing from $3.7 billion in 1997 to more than $43 billion in 2015, according to a recent report by the The Environmental Working Group. The fresh food spaces like dairy and produce have contributed quite a bit to this, because they are staples we can easily imagine making that “farm to table” transition. Yet, one of the most highly demanded organic categories right now is snacks. Lots of on-the-go snacking options are highly processed – the ingredients required to preserve, color and flavor them are often a far cry from natural, let alone organic. However, busy lifestyles with a health conscious mindset have set the desire for quick and healthy food options at an all time high.   Ahead of the Game The organic snacking movement gained a lot of its momentum in the form of small companies with big personalities, often breaking away from their conventional competitors with unique offerings.  There continues to be a huge space for these types of brands. Hippeas are satisfyingly crunchy and savory snack featuring an unconventional chief ingredient: chickpeas. Similarly, Barnana pushes boundaries with good-for-you indulgence in the form of “upcycled bananas”. Both are focused on sustainability and conscious eating. By consistently finding ways to bring unique options to the table, companies are keeping organic as fresh...
Interact Category Specialists: Chips

Interact Category Specialists: Chips

This beloved aisle in conventional and high end grocery stores alike, inevitably makes its way to everyone’s heart (through their stomachs). The chip aisle offers an abundant assortment of everyone’s favorite indulgent snack. Today, brands are doing a stellar job of catering to the new health trends and overall dietary needs of the masses by incorporating new, interesting oils into their recipes or just simply changing the main ingredient (which was once limited to just corn or potato.) A consumer now sees everything from root vegetables (notably done well by Forager) to chickpeas, to beans, to sweet potatoes, to rice. There is something for everyone (and more importantly, every diet).     GO AVOCADO One notable shift is how Avocado Oil replacing the previous big hit, Olive Oil. Various brands have jumped on this healthy oil kick such as chip industry darlings, Boulder Canyon and Kettle Brand Chips. Avocado Oil offers up benefits such as a heathy dose of Oleic Acid (a uniquely healthy omega 9 acid,) it has properties that lower cholesterol in your blood, has a high amount of Lutein (which is eye health happy) and the additional benefits for skin health are endless.     FLAVOR ADVENTURE We’re also noticing an increase in the varied amount of new flavors being added to the lineup. The list for buy levitra online europe different BBQ names alone could be a page long. Lay’s has created a reputation for coming up with fun and bizarre flavors over the years, such as Shrimp Cocktail and Southern Biscuits and Gravy, but are now in good company when it comes to testing the flavor chord....
Interact Category Specialists: Cookies & Candy

Interact Category Specialists: Cookies & Candy

As consumers grow more health-conscious, one might think that the cookie and candy category has seen its heyday. But has it? A revolution of alternative solutions for how we satisfy sweet cravings is underway – be it for advanced palates, discerning sweet tooth’s, or health conscious foodies.   GROWN-UP FLAVOR PROFILES As candy and cookie lovers have grown up, so have their tastes! With more adventurous palates, consumers are leaning toward sweet foods with exotic and complex tastes, often with contrasting flavors such as sweet, spicy and salty. These unexpected flavors are coming from all directions. Big brands like Toll House, Oreo, and Ghirardelli are releasing flavors like blueberry lemon, jelly donut, and bourbon caramel. Smaller brands like Little Secrets, Chuao and Smash Mallow now offer flavors like pumpkin pie, spicy maya and lemon chia seed.     PREMIUM SWEETS Sharper looking brands excite and inspire consumers by standing out in busy retail environments. As this category becomes more competitive, innovative sweet brands must not only provide solutions for a limited retail space, but also tell more of a story than their CPG counterparts. Small batches and niche followings give premium bakers and confectioners the flexibility to try new things without much risk. The demand for premium sweets is at an all-time high, with provenance and origin being key to their stories. We are seeing plenty of brands are adapt to consumer desires through elevated product positioning.   BETTER-FOR-YOU INDULGENCE Ultimately, consumers want to have their healthy food and eat their cookie, too. If you ask the average person whether he or she wants to eat healthier, the answer is almost always yes. However, not everything associated with cookies is trending toward Crossfitters and marathoners....