Ask the Team: What Brand Would You Redesign?

Ask the Team: What Brand Would You Redesign?

Some of the most successful food brands have enough staying power that their packaging stays recognizable over the course of time. Yet, target demographics are constantly shifting and though a brand can still be relevant, shaking things up provides an undeniable intrigue. We live for companies that push the barriers of the packaging world. So what would we redesign? Here are a few responses from the team. If I could redesign any brand it would be Nutella. I feel like Nutella and La Croix have the same mentality of “we’ve already cornered the market, so who cares what our packaging looks like”. The illustrations are outdated and uninspiring and it’s clear this packaging design hasn’t been touched in years. Now that the Nutella wordmark has so much recognition, there is a great opportunity to either minimize it or use just parts of it – similar to what Coca Cola has done in past packaging refreshes. The brand has achieved a level of status that not many brands are lucky to attain and they now have license to reinvent themselves for the next generation of Nutella eaters. – Kelley Smart food white cheddar popcorn. This is a classic product from our generation – it’s one of the very first “healthy”, yet indulgent gas station snacks. It is truly a nostalgic; think road trips, sporting events, that beloved after school treat. The packaging seems unchanged, old and busy. I would love to see Smart Food to get a modern facelift to match it’s still VERY relevant place in the grocery and gas station aisles. -Abby I’d redesign the kid trifecta: Fruit By the...
Outdoor Friendly Foods

Outdoor Friendly Foods

Boulder is home to a population of climbers, skiers, hikers, rafters and all manner of adventure hungry thrill seekers. Whether setting out for a week long backpacking trip or a quick afternoon hike, the right kind of food and beverage is key. The active food category has always been a little sleepy, as we’ve seen a lot of the same brands dominate freeze dried foods and energy bars. But as consumers are becoming increasingly likely to spend more on sustenance that is convenient, new and eye grabbing options are popping up to intrigue the appetites of outdoor enthusiasts.   HEATHER’S CHOICE This company features a diverse selection of organic freeze dried dinner entrees, breakfast options and snacks.   TIGER NUTS Touted as superfood, this lightweight snack packs a heavy nutritional punch with high protein and fiber content. Organic Gemini offers them as snacks in a variety of flavors, as well as in the forms of tiger nut based flour and beverages. TRAIL NUGGETS These bars communicate functionality as an active snack, with natural energy and protein – despite having similar ingredients to other bars in the category. FISH PEOPLE Tuna pouches are a staple for backpackers and campers. This gourmet option offers a step up in flavor, but not in difficulty to prepare in the wild. STEALTH Stealth energy gels by Secret Training convey energy with the vividness and movement of its packaging. NUUN  These hydration tablets are packaged in a conveniently lightweight and reusable structure, a huge plus for active lifestyles. ALPINE START Great coffee that can be prepared with either hot or cold water can be your best friend...
Premium Snacks Increase in C-Stores

Premium Snacks Increase in C-Stores

When stopping by a convenience store for a snack, it’s typical to be met with a selection of processed, sugar laden and high sodium choices. Big food brands have dominated these spaces for as long as we can remember. However, as consumers are leaning toward more online retail options, c-store shelves are starting to make room for more products that cater to individual lifestyles. Staples like jerky, sports drinks, coffee and candy remain stable in the space, but more premium alternative options are being introduced to the mix. Personalization is shaping the future of the convenience food industry. Fresh food options are getting dressed up from the highly processed clamshell packaged sandwiches and microwave burritos typically found in convenience stores. Retailers like GetGo and Wawa now offer made-to-order fare for any time of day – all accessible via touch screen kiosks. Even airport retailers are upping the quality of their offerings. No longer limited to conventional snacks and chain meal options, travellers can now expect a wide variety of curated foods at CIBO Express Gourmet Markets. CIBO embraces established and emerging brands alike for a premium food and beverage experience on-the-go. In addition to being threatened by online retail, c-stores are experiencing direct competition in the form of Bodega – a fledgling company which sets up location specific pantries that appeal to the demographics of those particular areas. “The idea is to preempt what people might need, then use machine learning to constantly reassess the 100 most-needed items in that community.” (Fast Company) This would negate the need to visit a storefront, as the most demanded product per location...
Trend Watch: Healthy/Fast/Sustainable

Trend Watch: Healthy/Fast/Sustainable

Sustainability efforts revolve around the three R’s: Reduce, Recycle and Reuse. One of the most opportune spaces for eco-friendly change lies in food and beverage packing. There’s been an influx of biodegradable packaging, but the zero waste movement takes focusing on the Reuse aspect a step further by forcing the consumer to provide their own containers for commodities. It’s hardly a new concept – milk was often delivered in reusable glass bottles, with consumers incurring a small returnable deposit for the container. But with today’s consumers are on the hunt for healthy and convenient food option, the concept of Reuse is coming into play more often. Boulder’s own Wonderpress is a humble testament to great quality of life. Transparent glass bottles with eye catching gold accents showcase the vibrant colors of juiced fruits and vegetables. Customers are charged a deposit for these containers and are encouraged to return them, but they can just as easily be repurposed for water or your own nut milks and juice concoctions. Tyme, a “fast food” start-up based in New York, serves vegan meals in transparent rigid plastic jars. These containers can be reused, and when doing so, will earn you a $1 discount on your next meal. They are reshaping the concept of fast food, which we tend to associate with far that is greasy, fatty and certainly not vegan. This level of convenience combined with a sleek and sustainable structure is already making a splash and the company founders are already hoping to expand outside the New York area, and eventually drive down costs.   In Chile, a brand of movie theaters called Cinemark...
Interact’s Top 100 Foods to Eat in 2018

Interact’s Top 100 Foods to Eat in 2018

As we settle into the new year, food choices are at the front of everyone’s mind. The internet is a alight with buzzwords like juicing, keto, paleo and vegan. If you’re already feeling burnt out on the foods available to you, not to worry – we’ve rounded up 100 of our favorite “better for you” brands. From pasta alternatives to superfood snacks, there’s sure to be something to satisfy every tongue and tummy. The titles are linked to the company websites so you can find out where to buy them, wherever you are. Cheers to a delicious new year from Interact! 1. 9 Meals from Anarchy Veg Stock  2. Adam’s Organic Cold-Pressed Chocolate 3. Ancient Harvest Pow! Pasta Meals 4. Bare Snacks Apple Chips  5. Beyond Meat Beyond Burger 6. Bhakti Chai 7. Biena Chickpea Snacks 8. Birch Benders Pancake & Waffle Mix 9. Bobo’s Oat Bars 10. Bolthouse Plant Protein Milk 11. Boom Chicka Pop 12. Boulder Canyon Chips 13. Brami Beans  14. Brew Dr. Kombucha 15. Bulletproof Collagen Protein 16. Chirps Cricket Chips 17. Chobani Yogurt 18. Cucina & Amore Quinoa Meals 19. Delighted By Dessert Hummus 20. Dirty Lemon Detox 21. Doctor D’s Sparkling Probiotics   22. Dry Soda 23. Emily’s Fruit Crisps  24. Enjoy Life Soft Baked Cookies 25. Epic Jerky Bites 26. Essential Living Superfood Trail Mix 27. Evo Hemp 28. Evol Frozen Foods 29. Fire Cider 30. Food Should Taste Good Chips 31. Forager Cashewgurt 32. Four Sigmatic Mushroom Tea 33. Gaia Herbs Golden Milk 34. Good Grain 35. Harmless Harvest 36. Health-ade Kombucha 37. Hilary’s Casserole Bites 38. Hippeas 39. Hodo Soy Noodles 40. Hope Foods Kale Pesto 41. I Heart Keenwah Quinoa Puffs 42. Inspiral Kale Chips   43....
Food Theme Parks Draw Tourists to Taste and Learn

Food Theme Parks Draw Tourists to Taste and Learn

Image Source: Eataly World One of the greatest things about travelling is experiencing new foods. And having the option to nosh on different types of cuisine at one location is a huge draw for foodies today, so tourist destinations dedicated to showcasing various eats are continuing to grow in popularity. Denver’s Avanti food hall houses several restaurant concepts – offering a wide variety of dishes from arepas to poke. Brooklyn’s Smorgasburg open air market is renowned for debuting radical, Instagram worthy foods. Not to mention the countless consumer focused food and beverage festivals that are held year round. Taking this food-focused location concept a few steps further, food and beverage based theme parks are popping up worldwide. The Epcot Theme Park at Walt Disney World has sort of fostered this movement, allowing visitors to travel the world with their taste buds and sample cuisine from different regions. But it’s clear that food alone can provide enough of an draw to structure an entire theme park around. Enter, FICO Eataly World – a massive park with 45 individual restaurants and cafés, 50 daily culinary workshops and classes, plus browse more than 100 traditional craft stores and organic markets (Forbes). This is a fully submersive experience that offers visitors the opportunity to sample the gamut of gourmet Italian cuisine, and learn about everything from food production to cooking techniques. There are also theme parks dedicated to beverages. La Cité du Vin is France’s first wine theme park, which similarly offers a diverse selection of wines and provides extensive knowledge about everything to do with wine. The park has museum-like features such as...