Food Trends Impacting the Cleaning Industry

Food Trends Impacting the Cleaning Industry

Before the clean eating movement, food production was motivated by what created the best flavor. And more often than not, that was achieved by using artificial flavors and colors. Now, as we see consumers favoring brands that are natural and organic over conventional, million dollar brands are left playing catch up. Big food is realizing that they need to offer more organic options to compete in the same space.   This movement has trickled into the cleaning product industry too.  This effect began with food (with consumers voicing concern about what they’re putting in their bodies), to cosmetics (what’s being put on the body) to cleaning products (what’s around the body). It’s had enough of an effect that Clorox removed its brand name altogether in favor of a new brand, Greenworks.   There’s an increasingly amount of food motifs emerging in cosmetics and cleaning products. Culinary flavors like thyme with fig leaf and lemon ginger are being applied to household items like dishwasher detergent pods and floor cleaner. The USDA certified organic certification is even being sported on non-edible items like laundry detergent! Packaging design of conventional cleaning products has traditionally been loud and colorful, accented by visual elements like bursts and gradients which reinforce how well they clean. In contrast, natural product design often features white or transparent structures and simple color palettes.   At Expo East, we discovered a lot of new cleaning products that are challenging the category in different ways – be it by reinforcing efficacy, leaning on nature’s beauty or making brand promises. These trends in cleaning products are not only challenging the category,...
The State of Snacking in 2017

The State of Snacking in 2017

Snacking has evolved to be a more frequent occasion, with an increase in consumers snacking 5 times or more per day. The driving factor behind this is both for the sake of indulgence, and consciously seeking out health benefits. Both areas are growing, but indulgent snacks are still in the lead. Though the choices are becoming increasingly abundant and descriptors for categories are blurred, there are some growing categories of note. PROTEIN POWER Greek yogurt is a high protein option, and Chobani Flip combines it with other diverse ingredient mix-ins.   FARM TO YOU Quinn Snacks “Farm to Bag” model appeals to consumers looking for authenticity in food sourcing.   SNACK BOXES Lunchables aren’t just for kids anymore – there’s a surge in snack boxes that offer sweet and savory bites to tide an appetite over.   RESEALABLE PACKAGING Eat some now, save some for later – these multi serving packs are easy for on-the-go snacking   FRUIT & NUT MEDLEYS  Getting your daily servings of fruit in is now possible in a multitude of ways, going beyond the traditional bar. TAKE A DIP Dipping options both sweet and savory are popping up in convenient packages. Credit: Sweets and Snacks: 2017 State of the Snack Food...
21 Modern Plant-Based Brands

21 Modern Plant-Based Brands

The meatless movement is charging ahead at full speed, inspiring many to consider new alternatives to the typical soy laden products we’ve come to associate with vegan food. Plant based product brands are offering up innovative and wholesome replacements for foods that are typically made from dairy or meat. We’ve rounded up 21 examples of these foods that are worth trying for vegans and carnivores alike. 1.Beyond Meat 2. Daiya 3. Sir Kensington’s 4. Field Roast 5. Hilary’s 6. Hippeas 7. Kite Hill 8. Larabar 9. Lightlife 10. Louisville Vegan Jerky 11. Luna & Larry’s Coconut Bliss 12. Neat 13. Numoo 14. Quorn 15. Seamore 16. Sophie’s Kitchen 17. Soul Sprout 18. Sweet Earth 19. Treeline 20. Uptons 21....
Big Food Goes Organic

Big Food Goes Organic

As consumer demand for organic food products continues to skyrocket, we’ve witnessed the natural food movement evolve and flourish. The chief factor that has set natural and organic brands apart from conventional food throughout the years are properly articulated, authentic stories told through design. Big Food, despite its dirty past, has every intention of catching up with consumer trends and demands. But in the process, they’ve forgotten what they stand for – their attention is now focused on winning back sales. They’ve turned organic into a commoditized tool, a wand to be waved at anything in their sleepy portfolios. They know clean-eating is here to stay, and there’s no going back. Enter a new lineup of organic options in conventional, big name categories. Many of the products overtly scream the organic aspect through bold, front of package messaging. It’s only further asserted through the use of traditionally natural design elements like product photography, wood grain patterns, and the ever present green leaf theme.               While it may come easy to villainize these efforts, the reality is that this is actually a win overall. For the industry, it’s a health(ier) step forward. It’s validation, acknowledgement  and respect of the hard work put in by the generations before us. But there is no denying that Good Food pioneered the movement. Those fledgling natural companies stood for the awakening consciousness of food as faith. And they are the ones who will continue to urge the movement into new realms, while the big brands will continually be forced to follow suit....
Adaptogens on the Rise

Adaptogens on the Rise

We’re seeing lots of products that tout the magic of adaptogenic herbs springing up in 2017.   Some of these herbal concoctions are designed to ease stress. And some are meant to stimulate cognitive function.   They include various combinations of plants known to aid wellbeing, even CBD cannabis oil.   Companies are getting innovative with the ways that adaptogens can be delivered.   And while many are positioned for health benefits, some are marketed specifically for beauty regimens. A line of RTD beverage options are available in stores nationwide.   With increasing popularity and strong health product positioning, we could see this trend move beyond the beverage category and begin to manifest in snacks like crackers and fruit snacks, and even ready to eat meal options that are enhanced with adaptogenic herbs in the near future. We’re keeping our eyes peeled!...
Interact Work at Fancy Foods Show 2017

Interact Work at Fancy Foods Show 2017

When we attended this year’s Summer Fancy Foods show, we were proud to witness several of our very own clients showcasing fresh new packaging design. Keep an eye out for these fantastic products rolling out in stores this year! ONE CULTURE FOODS   FATTY SUNDAYS     BOW TIES TILLEN FARMS BIENA 4505 MEATS   MAMA GERALDINE’S REVO MODERN MILL WANDERING...