2018 Food Packaging Predictions

2018 Food Packaging Predictions

As we approach a new year of fresh food and beverage options, we’re taking an in-depth look at the trends that might dominate the packaging world in 2018. Check out our predictions below!       FEATURED ARTISTS While many brands like Dogfish Head have had a featured artist series for many years, we predict there will be a slew of artist series that will hit in 2018 as a way to differentiate from competitors as well as reduce monotony among consumers. While the brands that currently utilize artist series fall in the alcoholic beverage space, there is a huge opportunity for dry packaged food to jump on this train and get ahead of the curve.   BRIGHTEN UP  Bright colors are another way to stand out as well as attract “millennials”. Many brands want to be young & fun and speak to the younger generation and this is one tried & true way to do so. As social media becomes increasingly important for a brand’s image, packaging design is certainly seeing a shift from more traditional aesthetics to new, fresh designs that are unique and innovative. Many brands are seeking a design that people will be proud to take a photo with.     IRIDESCENCE Iridescence is trending hard in the fashion world and we are starting to see it seep into the food packaging world. As more brands are searching for a design that stands apart from competitors, we believe this printing technique will be utilized.     BYE-BYE BRAND COLOR Choosing one or two consistent brand colors is not memorable enough anymore. More and more food and bev...
Packaging Haul: Halloween 2017

Packaging Haul: Halloween 2017

Halloween is upon us, which means that all manner of spooky and sweet packaging is popping out on store shelves. The festive holiday is being reflected in plenty of places outside the candy category this year – check out some of our favorites below! (Source)   1 – Dogfish Head Punkin Ale Dogfish Head’s Punkin Ale has returned for the harvest season with a new look! If you didn’t get it from the illustrative ingredient story on pack, this ale is brewed with REAL pumpkin, brown sugar, allspice, nutmeg and cinnamon – all things fall. The stark contrast of the classic orange on black pops off shelves and could even be seen in the dark… OoOoHhh, that’s spooky! We are grounded again in the ingredients story which feels like picking pumpkins while drinking a warm cinnamon latte – EXCEPT THIS IS 7% ABV! – Bridget     (Source) 2 – Merrick Howl O’ Ween Stew How fun is this Limited Edition Halloween dog food from Merrick?! First, I love that the clever flavor name “Howl O’ Ween Stew” is a play on “doggy language”. I also adore how the iconic Halloween characters, the ghost and Jack-o-lantern wearing a witch hat, are integrated with the ingredient illustrations while the stew is in a spooky cauldron. The spider webs and bat incorporated into the overall composition also add to the Halloween theme. This is a playful SKU for Merrick to add into it’s lineup to enhance their brand personality. – Janna   (Source) 3 – Fanta Teaming up with illustrator Noma Bar, Fanta cans and multi-packs feature four ghoulish characters that...
Spotted at Expo East 2017: Trend Blends

Spotted at Expo East 2017: Trend Blends

While strolling around Expo East 2017, we saw some of the latest and greatest natural food products. Our friend Tracy Miedema from Prescene Marketing noted that there were a plethora of “mashup” concepts – “flavors, formats, features and benefits borrowed from a current or past success reapplied to a new product (or even brand) concept. It’s like the era of the trend blend!” Check out some examples below.   SEAWEED + SNACKING THINS   COCONUT WATER + ENERGY   SAVORY OATS + FROZEN ENTREES   FERMENTED + PLANT BASED   ENERGY + COCONUT OIL MCT’S   COCONUT WATER + SPARKLING WATER   ROOT VEGGIES + CRISPS   MEAT SNACKS + POUCHES   BOTANIC + JUICE & TEA   SEAWEED + ENRICHED PASTA ALTERNATIVE   FIBER + CRISPS   PROTEIN + TEA   PROBIOTIC + BAR   DRINKING VINEGAR + WELLNESS SHOT   SWITCHEL + SPARKLING   COLD PRESSED + UNICORN TREND   NITRO +...
Food Trends Impacting the Cleaning Industry

Food Trends Impacting the Cleaning Industry

Before the clean eating movement, food production was motivated by what created the best flavor. And more often than not, that was achieved by using artificial flavors and colors. Now, as we see consumers favoring brands that are natural and organic over conventional, million dollar brands are left playing catch up. Big food is realizing that they need to offer more organic options to compete in the same space.   This movement has trickled into the cleaning product industry too.  This effect began with food (with consumers voicing concern about what they’re putting in their bodies), to cosmetics (what’s being put on the body) to cleaning products (what’s around the body). It’s had enough of an effect that Clorox removed its brand name altogether in favor of a new brand, Greenworks.   There’s an increasingly amount of food motifs emerging in cosmetics and cleaning products. Culinary flavors like thyme with fig leaf and lemon ginger are being applied to household items like dishwasher detergent pods and floor cleaner. The USDA certified organic certification is even being sported on non-edible items like laundry detergent! Packaging design of conventional cleaning products has traditionally been loud and colorful, accented by visual elements like bursts and gradients which reinforce how well they clean. In contrast, natural product design often features white or transparent structures and simple color palettes.   At Expo East, we discovered a lot of new cleaning products that are challenging the category in different ways – be it by reinforcing efficacy, leaning on nature’s beauty or making brand promises. These trends in cleaning products are not only challenging the category,...
The State of Snacking in 2017

The State of Snacking in 2017

Snacking has evolved to be a more frequent occasion, with an increase in consumers snacking 5 times or more per day. The driving factor behind this is both for the sake of indulgence, and consciously seeking out health benefits. Both areas are growing, but indulgent snacks are still in the lead. Though the choices are becoming increasingly abundant and descriptors for categories are blurred, there are some growing categories of note. PROTEIN POWER Greek yogurt is a high protein option, and Chobani Flip combines it with other diverse ingredient mix-ins.   FARM TO YOU Quinn Snacks “Farm to Bag” model appeals to consumers looking for authenticity in food sourcing.   SNACK BOXES Lunchables aren’t just for kids anymore – there’s a surge in snack boxes that offer sweet and savory bites to tide an appetite over.   RESEALABLE PACKAGING Eat some now, save some for later – these multi serving packs are easy for on-the-go snacking   FRUIT & NUT MEDLEYS  Getting your daily servings of fruit in is now possible in a multitude of ways, going beyond the traditional bar. TAKE A DIP Dipping options both sweet and savory are popping up in convenient packages. Credit: Sweets and Snacks: 2017 State of the Snack Food...
Adaptogens on the Rise

Adaptogens on the Rise

We’re seeing lots of products that tout the magic of adaptogenic herbs springing up in 2017.   Some of these herbal concoctions are designed to ease stress. And some are meant to stimulate cognitive function.   They include various combinations of plants known to aid wellbeing, even CBD cannabis oil.   Companies are getting innovative with the ways that adaptogens can be delivered.   And while many are positioned for health benefits, some are marketed specifically for beauty regimens. A line of RTD beverage options are available in stores nationwide.   With increasing popularity and strong health product positioning, we could see this trend move beyond the beverage category and begin to manifest in snacks like crackers and fruit snacks, and even ready to eat meal options that are enhanced with adaptogenic herbs in the near future. We’re keeping our eyes peeled!...