Beyond The Shoreline Reimagines Seaweed Snacking

Beyond The Shoreline Reimagines Seaweed Snacking

At the mention of eating seaweed, the strips of nori which cradle our sushi rolls immediately come to mind. As do those strangely textured, crunchy yet melt in your mouth roasted seaweed sheets. As a the main ingredient of a gourmet dish, or a go-to protein rich snack? Hardly. Seaweed has long been overlooked as a viable food source in America, but is now fighting its way into superfood status. The Future of Farming is in the Ocean Industrialized fishing has taken a toll on ecosystems of the ocean, chasing fish away and leaving fisherman jobless. That’s what led Bren Smith to found Greenwave, an initiative which works to train unemployed fisherman into sea farmers who grow different kinds of seaweed and shellfish. These restorative species provide a highly sustainable form of food production, and positively impact ocean conditions by soaking up carbon and nitrogen that threaten aquatic ecosystems. Inspired by this, Beyond the Shoreline has begun creating innovative kelp based snacks that step outside the nori sheet box. Their first product, kelp jerky, has yet to be released but promises to sidestep the issue of appetite appeal. The American palate may not yet be prepared to embrace the slimy, fish flavored plant at face value, so moving forward with a familiar form of snack is a huge step in the right direction. But what’s spurring the movement to bring this abundant crop from ocean to table in the first place? Good for You Kelp, the unlikely hero of the sea, has more to offer than expected. “Nori contains more vitamin C than orange juice, more calcium than milk, and more protein than soybeans. And it might surprise those of us on the hunt for...
6 Tasty Trends from the 2017 Fancy Food Show

6 Tasty Trends from the 2017 Fancy Food Show

Interact hit San Francisco last week to check out the latest and greatest in specialty food. We geared up with visits to the ferry building, the farmers market and the Good Food Awards before ending up at the 2017 Winter Fancy Foods Show. We had a great time hanging out with clients, industry friends and thought leaders! Here are our insights into what food trends will take prominence this year.   REDEFINING DIET While dietary trends are embracing fat these days, there is still a demand for nutritionally lighter foods. Brands are angling products in more creative ways to communicate them as lower calorie alternatives that still satisfy cravings.   Salami is not typically categorized as a “diet food”, but Meat Crafter’s Skinny Salamis sells itself as such with callouts for high protein and a lower calorie count.   The term “crisps” is being used as both a product identifier and a description of texture to convey a lighter snacking option. Cello Whisps are also calling out protein content and ingredients on package.   Urban Food’s integration of natural, nutrient rich foods in a bite sized snack is another way we’re seeing diet foods evolve.   SWEET MEETS HEAT Consumer palates are opening up to new taste experiences. Riding the coattails of the Sriracha boom, more spicy foods are emerging – but with the intriguing addition of sweeter flavors.   This spicy-sweet treat from Little Bird Curious Confections is perfect in place of traditional simple syrup to add a kick to your coffee and cocktails.   Any of Spice Mama’s complex yet balanced flavored chili sauces can easily stand in as a dip or...
Featured Friends // 5 Key Teams Every New Startup Needs

Featured Friends // 5 Key Teams Every New Startup Needs

With so many friends in the industry, Interact wanted to pass the microphone off to a few of our favorite food industry professionals.  Food Force is a boutique food industry recruiting and staffing agency, specializing in hiring strategy and organizational design.  They firmly believe in partnerships, and hand-crafted, long term partnerships.  They are experts in the food biz, and have insight into what every new startup requires to get off of the ground.  Lauren Weiss is an NYC Copywriter for Food Force, and here’s what he had to say: So you’ve got the next great idea for a startup. You have the vision, you have the passion, and with the help of Interact you’ve got a beautiful brand and package design. Now what? Building a business solo is out of the question, so you’re going to need a killer staff to help you get the job done. At Force Brands, we spend our time recruiting the best in the food and beverage biz to help young brands grow into the brands everyone knows and loves. We’ve boiled it down to five key teams that’ll have you up and running in no time: Sales You’re not making this product for yourself, after all; you want to sell your product to the masses, so you need to build a team of people dedicating entirely to making that a reality. These are the people working with retailers, wholesalers, and distributors to make sure the product is making its way to shelves and households wherever you want to be. Depending on how expansive you want your reach to be, from the bottom up you’ll need sales...
Featured Friends // Choose Your Words Carefully

Featured Friends // Choose Your Words Carefully

With so many friends in the industry, Interact wanted to pass the mic. off to a few of our favorite food packaging professionals.  Although we are more design-minded we have a few friends that will be taking over the Interact blog to provide a little more knowledge about the ever-changing food and beverage industry. With over 11 years experience as a lawyer specializing in food & beverage, dietary supplement, and cosmetic industries, Justin J. Prochnow was able to provide us with a few cliff notes concerning little-known knowledge about controversial PDP claims. Here’s what he had to say:   Language is an important element of the law and, for that matter, being a lawyer.  Have you ever met a lawyer that didn’t like to wax poetic about anything and everything?  In my practice representing companies in the food, beverage, dietary supplement and cosmetic industries, “wordsmithing” has never been more critical. The importance of carefully selecting the right words to promote products in labeling and advertising is at an all time high. While companies are competing to sell products and be persuasive in the message, companies must also use caution when composing their labeling and advertising messages. The use of certain words and phrases, especially on food packaging and labeling, can result in a company making certain claims that it does not realize it is making and did not intend to make, putting it at risk from regulatory agencies like the Food and Drug Administration (“FDA”) and the Federal Trade Commission (“FTC”), as well as plaintiff lawyers looking to ride the wave of class action lawsuits over labeling and advertising claims. Never has it...