Walmart Enters Ecommerce Space with Jet.com

Walmart Enters Ecommerce Space with Jet.com

With Amazon’s acquisition of Whole Foods, Walmart has risen to meet the competition to keep up with evolving millennial demands. While widely known for its low prices and convenience, their private label products translate to anything but upscale. As a result, Walmart recently bought Jet.com – a fast growing ecommerce company that launched in 2015. The website has been notably popular for consumers to purchase household essentials, from groceries to cleaning supplies. And they’re about to launch a private label of their own. (Source) Uniquely J is Jet.com’s new brand targeted toward “metro millennials” (Fortune) It will be shipping friendly and offer utilitarian products like detergent, sandwich bags, coffee and more. The packaging we’ve seen so far this differs greatly from that of conventional products, because they were not designed for an in-store experience. Everyday products that are often under designed and banal now feature lively, eye catching illustrations with fun copy. And the Jet.com logo mark reads as friendly, and immediately recognizable. While only a couple of products have been revealed there are more to come and we’re interested in seeing how the brand will continue disrupting categories within their private...
Adaptogens on the Rise

Adaptogens on the Rise

We’re seeing lots of products that tout the magic of adaptogenic herbs springing up in 2017.   Some of these herbal concoctions are designed to ease stress. And some are meant to stimulate cognitive function.   They include various combinations of plants known to aid wellbeing, even CBD cannabis oil.   Companies are getting innovative with the ways that adaptogens can be delivered.   And while many are positioned for health benefits, some are marketed specifically for beauty regimens. A line of RTD beverage options are available in stores nationwide.   With increasing popularity and strong health product positioning, we could see this trend move beyond the beverage category and begin to manifest in snacks like crackers and fruit snacks, and even ready to eat meal options that are enhanced with adaptogenic herbs in the near future. We’re keeping our eyes peeled!...
Interact Work at Fancy Foods Show 2017

Interact Work at Fancy Foods Show 2017

When we attended this year’s Summer Fancy Foods show, we were proud to witness several of our very own clients showcasing fresh new packaging design. Keep an eye out for these fantastic products rolling out in stores this year! ONE CULTURE FOODS   FATTY SUNDAYS     BOW TIES TILLEN FARMS BIENA 4505 MEATS   MAMA GERALDINE’S REVO MODERN MILL WANDERING...
5 Examples of Beautifully Disruptive Packaging

5 Examples of Beautifully Disruptive Packaging

One surefire way to grab attention on shelf as a somewhat common product is to challenge the traditional packaging that others in the category tend to adhere to. It creates a memorable experience for consumers, and presents an interesting challenge of pushing the boundaries while still remaining a structure that isn’t too difficult to present in store. Here are some packaging examples we’ve noticed that are making waves in their categories right now.   (Source) Wonka Ice Cream is a brand recognizable for its whimsical qualities reminiscent of the novel that inspired it. They are doing a great job at differentiating in the category with psychedelic patterns and color, but the choice to design the package  to be displayed upside down, draws that much more intrigue.   (Source) Califa Farms burst into the alternative milk category with a structure that stood apart from the typical carton we had grown accustomed to seeing with big players like Silk and Almond Dream. The Califa Farms bottle is a custom, carafe shaped structure that’s friendly for pouring, and is a gorgeous deviation from what we’re used to seeing in the refrigerated section.   (Source)   The ad campaign Got Milk has successfully positioned itself into a breakfast food brand. With the focus being on directing the audience to consume more more, this granola is packaged inside of a carton instead of a more traditional structure like a gusset bag.   (Source) Blue Bottle has ironically chosen a carton structure for its single serve iced coffee. While other RTD beverages are commonly seen in bottles, this brand is taking a unique and somewhat nostalgic approach to their packaging choice.  (Source) Stillhouse Moonshine breaks the mold of glass...
Nitro Coldbrew Brings the Coffeehouse Experience Home

Nitro Coldbrew Brings the Coffeehouse Experience Home

Nitrogen carbonated beers have carved a niche for beer aficionados, and now it’s overflowing into the coffee world as well. Made popular by Stumptown Coffee of Portland, this innovative new way to drink java has instilled a bar-like quality into cafes across the nation. The drink is served on draft, making for a creamier and richer alternative to traditionally strong and often bitter cold brew. While its been generally reserved as an in-store experience, nitro coffee is expanding to the ready-to-drink beverage category. The price point for nitro coffee on-the-go is expected to be higher than your typical single-serve coffees, as the product typically calls for widget-equipped packaging – the same as we see used in canned Guinness beers. This doesn’t seem to deter consumers, because there are a rising amount of companies starting to offer nitro cold brews that aren’t only available on draft.     As leaders in the movement, Stumptown offers a canned nitro cold brew that is available in select cafes and stores. The nitro variety stands apart as the only canned product (all others are contained in cartons or bottles). The word “Nitro” is a strong callout typeset against a white background on top of the can, with the logo and additional information taking secondary hierarchy. It’s a classic and simple design that definitely stands apart from other ready to drink coffees in store refrigerator shelves.     La Colombe is another coffee company trying its hand at retail nitro coffee. Sold in a four pack, the design of the “Draft Latte” is elegant and minimalistic. On package, no mention is made of the carbonation method. Instead, the brand chooses...
Third Wave of Coffee: Instant is In

Third Wave of Coffee: Instant is In

Instant coffee has long been cast aside as the cheap, albeit effective caffeine delivery system. Reserved for rushed mornings and as complimentary hotel room amenities, most would opt for a freshly brewed cup given the choice. To drink a cup of the often bitter powder mixed with hot water is typically out of desire for its effects than the sensory and social experience that sipping on a freshly brewed cup provides. It’s hardly a revolutionary item in the coffee world. For decades, Folger’s has marketed their instant coffee “coffee crystals”. While this name gave an elevated edge to the product, it carries a reputation of being bitter tasting jet fuel – even with its updated packaging.   Then and Now: Folger’s Coffee Crystals (Source)   As the possibilities for innovations in coffee expand, so begs the question: can instant coffee be as good as any other coffee? The acts of ordering a cup of coffee in your favorite shop, or preparing a pot in your kitchen are ceremonious. They can be comforting or stimulating, social or introspective. Even if instant coffee could as delicious as a freshly brewed cup, flavor is not the only factor that takes part in the coffee drinking experience. Starbucks pioneered the cafe experience in America by creating spaces that are cozy, open and welcoming. This, paired with the consistency and familiarity of the menu, makes it the go-to coffee shop for millions of people worldwide. When Starbucks introduced the line of Via Instant Coffees, that in store experience became accessible anywhere and anytime. Starbucks Brings the Coffee House Experience Anywhere with Via (Source) Alpine Start (shoutout to a fellow Boulder company!) caters...