Cannabis in the Wellness Space

Cannabis in the Wellness Space

Image Source: Mondo   With recreational marijuana legalized in 9 states, and medical in 29, there’s been a huge influx of cannabis infused food products. But customers are chasing more than just a high these days – cannabis is more commonly being used as an ingredient in wellness forward brands. Enter a world of well curated, function-focused brands which feature THC, CBD and hemp as ingredients to fulfill a variety of purposes.   Image Source: Kikoko The combination of cannabis with other healing foods can create effective natural remedies for everyday maladies. By using different levels of THC (the compound responsible for the high), and CBD (which helps to alleviate pain, anxiety and other issues), products can be formulated for specific purposes. Case in point, Kikoko offers a line of cannabis infused teas which are individually created to reduce pain, aid sleep, increase libido and boost mood. Prominent call-outs on the packaging specify whether the product contains low, medium or high THC levels so that the consumer may make an informed decision about what kind of effects to expect. Similarly, Stillwater’s cannabis teas and coffee are marketed as “The Natural Way to Manage Daily Stress”, and are prominently labeled with THC content on front of package (a low 2.5MG dose). Mondo is cannabis sold in powder form, allowing the consumer to precisely measure the dose they’d like to consume in order to experience natural anxiety relief, without sacrificing the alertness and productivity necessary to carry out daily tasks.   Image Source: Weller Many of these products lend themselves to regular use, much like a vitamin or other natural supplement – often,...
Adaptogens on the Rise

Adaptogens on the Rise

We’re seeing lots of products that tout the magic of adaptogenic herbs springing up in 2017.   Some of these herbal concoctions are designed to ease stress. And some are meant to stimulate cognitive function.   They include various combinations of plants known to aid wellbeing, even CBD cannabis oil.   Companies are getting innovative with the ways that adaptogens can be delivered.   And while many are positioned for health benefits, some are marketed specifically for beauty regimens. A line of RTD beverage options are available in stores nationwide.   With increasing popularity and strong health product positioning, we could see this trend move beyond the beverage category and begin to manifest in snacks like crackers and fruit snacks, and even ready to eat meal options that are enhanced with adaptogenic herbs in the near future. We’re keeping our eyes peeled!...
Cannabis Infused Edibles That Are Setting the Industry Standard

Cannabis Infused Edibles That Are Setting the Industry Standard

*Disclosure: The products discussed in this article are intended for medical use in individuals 18 years of age or older, and recreational use in individuals 21 years or older. Laws regarding cannabis use vary by state. Consume legally and responsibly.   In 2012, the legalization of recreational marijuana ushered in a new wave of cannabis businesses scrambling to establish themselves as the best in the business. In the past four years, we have seen the rise and fall of a number of these entrepreneurial pursuits. While product availability and potency have grown exponentially, attention to branding and packaging design has left much to be desired. Booming sales in Colorado combined with more states legalizing medical use of marijuana and the looming possibility of it becoming legalized federally, this is an industry that’s making a splash – even in the food and beverage category. Today we are taking a look at six cannabis infused edible products that are setting the standard in quality of product as well as design. (Source) 1 – Dixie Elixirs and Edibles Dixie offers a full range of cannabis infused products, including tinctures, chocolate and mints. While common fare in the world of weed-laced edibles, what sets them apart is their exceptionally beautiful packaging which is thoughtfully carried through all packaging. Using imagery of ingredients draws attention to Dixie as more than a medicated experience, but a culinary one as well. (Source) 2 – BlueKudu Chocolate Bars Many tell cautionary tales of overindulging in tasty cannabis infused treats, leading to side effects much more powerful than just a sugar high. Offering appealing flavors that even the...