21 Modern Plant-Based Brands

21 Modern Plant-Based Brands

The meatless movement is charging ahead at full speed, inspiring many to consider new alternatives to the typical soy laden products we’ve come to associate with vegan food. Plant based product brands are offering up innovative and wholesome replacements for foods that are typically made from dairy or meat. We’ve rounded up 21 examples of these foods that are worth trying for vegans and carnivores alike. 1.Beyond Meat 2. Daiya 3. Sir Kensington’s 4. Field Roast 5. Hilary’s 6. Hippeas 7. Kite Hill 8. Larabar 9. Lightlife 10. Louisville Vegan Jerky 11. Luna & Larry’s Coconut Bliss 12. Neat 13. Numoo 14. Quorn 15. Seamore 16. Sophie’s Kitchen 17. Soul Sprout 18. Sweet Earth 19. Treeline 20. Uptons 21....
Big Food Goes Organic

Big Food Goes Organic

As consumer demand for organic food products continues to skyrocket, we’ve witnessed the natural food movement evolve and flourish. The chief factor that has set natural and organic brands apart from conventional food throughout the years are properly articulated, authentic stories told through design. Big Food, despite its dirty past, has every intention of catching up with consumer trends and demands. But in the process, they’ve forgotten what they stand for – their attention is now focused on winning back sales. They’ve turned organic into a commoditized tool, a wand to be waved at anything in their sleepy portfolios. They know clean-eating is here to stay, and there’s no going back. Enter a new lineup of organic options in conventional, big name categories. Many of the products overtly scream the organic aspect through bold, front of package messaging. It’s only further asserted through the use of traditionally natural design elements like product photography, wood grain patterns, and the ever present green leaf theme.               While it may come easy to villainize these efforts, the reality is that this is actually a win overall. For the industry, it’s a health(ier) step forward. It’s validation, acknowledgement  and respect of the hard work put in by the generations before us. But there is no denying that Good Food pioneered the movement. Those fledgling natural companies stood for the awakening consciousness of food as faith. And they are the ones who will continue to urge the movement into new realms, while the big brands will continually be forced to follow suit....
Adaptogens on the Rise

Adaptogens on the Rise

We’re seeing lots of products that tout the magic of adaptogenic herbs springing up in 2017.   Some of these herbal concoctions are designed to ease stress. And some are meant to stimulate cognitive function.   They include various combinations of plants known to aid wellbeing, even CBD cannabis oil.   Companies are getting innovative with the ways that adaptogens can be delivered.   And while many are positioned for health benefits, some are marketed specifically for beauty regimens. A line of RTD beverage options are available in stores nationwide.   With increasing popularity and strong health product positioning, we could see this trend move beyond the beverage category and begin to manifest in snacks like crackers and fruit snacks, and even ready to eat meal options that are enhanced with adaptogenic herbs in the near future. We’re keeping our eyes peeled!...
Interact Work at Fancy Foods Show 2017

Interact Work at Fancy Foods Show 2017

When we attended this year’s Summer Fancy Foods show, we were proud to witness several of our very own clients showcasing fresh new packaging design. Keep an eye out for these fantastic products rolling out in stores this year! ONE CULTURE FOODS   FATTY SUNDAYS     BOW TIES TILLEN FARMS BIENA 4505 MEATS   MAMA GERALDINE’S REVO MODERN MILL WANDERING...
European Packing Insights

European Packing Insights

One of our favorite things about traveling is getting the opportunity to soak up packaging design from cultures outside of the US. Dig in for a rundown of some overarching trends that some of our team members have seen in their European travels. PHOTOGRAPHY ON PACKAGE Using photography can bring big personality to a brand. Coupled with interesting typography and layouts, these image driven labels draw lots of attention to themselves on shelf.             BOLD TYPE SOLUTIONS Typographic choices like unconventional fonts and making objects into letters lend an edge to food packaging, and can speak volumes about the brand.       STRATEGIC WINDOWS Product windows are being seen more and more as a sign of transparency and authenticity in food. Companies are becoming innovative in the way that they use these windows, often having them mimic the shape of the product so that it becomes seamless with the overall package design.       COLOR BLOCKING The banality that minimalism is capable of inducing can be easily overcome by using bright, playful colors to differentiate SKU’s. When lined up side by side on shelf, they create an appealing rainbow.           VIBRANT ILLUSTRATION Illustrations can create a unique, hand-rendered feeling for products. Using contrasting colors and textures sets this type of packaging apart from some of the more structured options on shelf.         Check out the full gallery of images...
The Double-Edged Sword of Natural

The Double-Edged Sword of Natural

Since the dawn of man, we’ve been obsessed with food, and if you need evidence in this day and age, look no further than a millennial’s Instagram. Food has and will always be a means of survival, but for many, foods role has evolved from sustenance to enjoyment. Prominent trends such as Transparency, Veganism, Mindfulness, Freshness are at the forefront. One Master Trend overrules them all simplicity in food. We all win… Or do we? We’re in a race to the bottom of an ingredient list. We are removing as much over-processing as possible. These are all good things, but… In the process, an important equity has been lost – taste differentiation. Which is something Big Food always benefitted from.     And for decades, Big Food has built brands on the pleasure of taste… irreproducible, proprietary, unnatural but ultimately delicious taste. A locavore or organictarian, with a gun to its head, would choose an Oreo over a private label knockoff, no questions asked. A Dorito over a cheese flavored tortilla chip. A Coke over cola. Intensive food science, heavy processing and laboratories that double as “kitchens” gave way to these patented, competitive brand advantages. These fabricated flavors turned products into household names, and ultimately billion-dollar brands. Yet the same practice that built Big Food up, is now responsible for its demise and vilification. Less Ingredients + Less Processing + Less Engineering = Commodities. So the natural foods industry is now faced with answering the tough question of how do you democratize natural food without falling victim to the dreaded C-word; commoditization? How do you build a meaningful brand without the type of flavor differentiation Big Food benefitted...