2018 Food Packaging Predictions

2018 Food Packaging Predictions

As we approach a new year of fresh food and beverage options, we’re taking an in-depth look at the trends that might dominate the packaging world in 2018. Check out our predictions below!       FEATURED ARTISTS While many brands like Dogfish Head have had a featured artist series for many years, we predict there will be a slew of artist series that will hit in 2018 as a way to differentiate from competitors as well as reduce monotony among consumers. While the brands that currently utilize artist series fall in the alcoholic beverage space, there is a huge opportunity for dry packaged food to jump on this train and get ahead of the curve.   BRIGHTEN UP  Bright colors are another way to stand out as well as attract “millennials”. Many brands want to be young & fun and speak to the younger generation and this is one tried & true way to do so. As social media becomes increasingly important for a brand’s image, packaging design is certainly seeing a shift from more traditional aesthetics to new, fresh designs that are unique and innovative. Many brands are seeking a design that people will be proud to take a photo with.     IRIDESCENCE Iridescence is trending hard in the fashion world and we are starting to see it seep into the food packaging world. As more brands are searching for a design that stands apart from competitors, we believe this printing technique will be utilized.     BYE-BYE BRAND COLOR Choosing one or two consistent brand colors is not memorable enough anymore. More and more food and bev...