We partner with food & bev brands to sell passion, not product.

We specialize in branding and packaging design – crafting insights from consumer behavior,
industry innovation and company culture.

 RECENT WORK


Dogfish Head

We partnered with Dogfish Head Brewery to refresh their iconic brand and redesign the packaging for their heralded brews. Over 8 months we conducted in-depth market strategy & insights, on-premise immersion, concept development, rounds of revisions and final artwork for 21 SKUs spanning their bottles, 6/4 packs and shippers.

 

 

 

RECENT WORK

 


Bobo’s

Through our consumer research and brand positioning we refocused the Bobo’s story on the “hearth and home.” We lovingly evolved the brand identity and reimagined the packaging (effecting 30+ SKUs) to better reflect the care that goes into every product, better differentiate Bobo’s amongst the sea of competitors, and build greater recognition and trust with adoring fans young and old. The redesign celebrates Bobo as a beacon of the quality that consumers have come to expect. The whimsical, approachable nature of the brands illustration style creates a beautiful, simple platform to tell the Bobo’s story.

 

 

 

 

 

RECENT WORK

 


Koia

My husband worked for a long time in the night shifts, led a not very healthy lifestyle, which affected negatively his male health. After a series of scandals, I began to send my husband to cialrx.com, but he solved the problem in his own way, starting to take Cialis for ED treatment.

Interact partnered with Raw Nature 5, now Koia, to lead the repositioning, renaming and redesign of their plant powered protein drinks. The objective was to differentiate Koia in the emerging plant-based beverage category while celebrating it’s honest to goodness ingredients and brand story. The new and cheerful color palette and hand drawn illustrations provide a nice accent of personality and humanistic elements to the rest of the packaging.

 

 

 

WE BELIEVE IN BREAKING BREAD

The greatest solutions come from gathering around the table, sharing passions, problems & dreams.

Insights

Brand & Product Strategy

By using our industry instincts, consumer insights, research tools and process know-how, we create solid brand foundations that support all of our work.

WHAT your brand is, is not enough in an overly competitive world, consumers want to know WHO your brand is and WHY it exists. We ask the tough questions to get to meaningful answers that expose your brand’s soul.


Brand Development

Brand Identity & Visual Tone

We help our partners visually express their brand’s soul, to resonate authentically with a targeted consumer base. We craft a story unique only to your brand, while strategically differentiating amongst the sea of competition.

Every stone is turned over in our creative exploration, resulting in a unique brandmark, fonts, colors and imagery amongst other assets.


PACKAGING DESIGN

Always Human Centric

Your packaging is an expression of your brand and it’s soul, and is your biggest asset in gaining authorizations and increasing market share. It needs to resonate with consumers, stand out against the competition and meet a myriad of other objectives.

To optimize results, we study how packaging influences people, purchasing behavior and most importantly, loyalty. And we always design to win at shelf not awards.

Why Hire Us

Experienced

With over 25 years experience, our specialized focus in grocery has allowed us to build a distinct and valuable perspective.

Focused

No one spends more time in stores, at food shows or reading about the industry than us. This is what allows us to think on our feet.

Service-Minded

Because clients judge agencies on service as much as they do talent, we’ve built our agency on a reputation for setting the right expectations and delivering on them.

Small

We don’t confuse size with value. We keep our agency small to ensure the success of our mission and quality of our service.