Branding & Packaging Redesign
Positioning, Naming, Identity, Packaging, Collateral
About the Project
We partnered with Bone Broths Co, now Kettle & Fire, to lead their rebrand of bone broth products. The new positioning, brand name, brand identity and packaging developed has helped Kettle & Fire achieve differentiation from the growing wave of bone broth competitors while simultaneously resonating with health-oriented and Paleo consumers alike.