Emily Wolf, our Senior Designer at Interact, is one crazy talented lady. With a warm heart and great sense of humor to boot, we’re lucky to have her on board helping to guide our design team in making truly great work. We were recently able to take some time out of her busy day to ask her a few questions, so enjoy a little insight into what makes Emily special.
Tell us a bit about yourself.
I’m originally from the middle-of-nowhere Ohio. My parents were both East Coasters and that inspired me to move around a lot before settling in Colorado what will be five years ago this year! I have a diverse agency and design background that has brought me to lead the design team as Senior Designer at Interact.
Why did you want to work in advertising/packaging design? When did you know it was what you wanted to do?
Within design there are so many facets and ways your career can take you. My first immersion into major CPG was through LPK in Cincinnati, Ohio. Working on household, wellness, technology, pharmacy, food + beverage and beauty brands I realized the wonderful intersection between creating beautiful provocative work and needing to create something that clearly communicated what a brand was trying to sell. I really enjoy the fusion of the left and right brain’s way of thinking through problems and packaging is a perfect way to engage both sides. To watch over the past 10+ years the power of design gain momentum and importance across the entire retail channel has been inspiring.
What was your first job coming out of college?
I was lucky enough to work during college in a junior position at the Dayton Children’s Hospital near the University of Dayton where I was studying.
What is the best part of your job?
Becoming a mini expert in each category I design for, working with founders who have passion around the product they’ve created, watching our design team grow and stretch to new beautiful places, the fact that each day is unpredictable and different.
Have you always been a creative person?
I’ve always been a curious person. Growing up I was naturally drawn to math and sciences and trying to figure out how the world worked. That curiosity has lead me to constantly be asking questions pushing to create how the world works!
What is the biggest misconception about your job?
Probably the biggest misconception is this job is how much time it takes to create something provocative. The way the industry has pitched itself over the past 50 years has changed as technology has widely changed the competency of a designer. The speed of our technology and the accessibility of programs like Adobe Photoshop and Illustrator our world has truly changed the landscape of design. For me, it’s important for our clients and partners to understand that being a designer is not simply being a master of those tools, but also a master of the craft – a problem solver.
What’s your most favorite city? Where do you want to travel?
I love any city I haven’t been to yet! I love to discover new things! This year I’ve been obsessed with Asian design, so I’d love to go to Tokyo!
What is your favorite part of design?
I love the start. I love the messiness of thoughts and possibilities of how something could manifest and then curating beautiful solutions from that mess.
How would you describe your design style?
After being in the business long enough you realize that you’re not always honing “your” style but more in how you can find the right style for the brand you’re creating for. It’s not so much about your personal taste but how you’re solving the problem. My personal design aesthetic is high contrast, sometimes super modern and clean while others dirty and industrial.