The Growth of Nut and Seed Butters

The Growth of Nut and Seed Butters

Peanut butter is a classic protein packed snack that’s versatile enough to be combined with just about anything. For a long time, it was the only kind of nut butter that people knew of. With constantly evolving consumer dietary needs, we’ve seen a boom in “butters” made from all kinds of different nuts and seeds. Here are a few aspects of this growing category that brands are taking into account: Source PRESENTATION The demand for peanut butter alternatives has resulted in an influx of “butters” made from ground almonds, cashews, pistachios and more. Often at a higher price point, it is common to see companies touting the healthy benefits of their product. Nutraw’s pistachio butter features packaging that is more elevated than what you might associate with a typical peanut butter jar, reflecting the minimal ingredients (stripped down to just pistachios, coconut oil and vanilla). Similarly, butters are increasingly being made from seeds – even ones you may not have ever thought to eat. Sunflower and pumpkin seed butters have been heralded as friendly options for consumers with nut allergies. Watermelon seed butter is unconventional yet intriguing. Sakara’s version appeals to consumers based on its aesthetic alone. The cream colored product is complemented by equally clean packaging, suggesting its simplicity and quality. Source INCLUSIONS Inclusions and unique flavors set brands apart in this ever growing category. Sesame seed butter is traditionally known as tahini, a main ingredient in hummus, but it’s making its way more and more into the butter category. Ilka’s Chai Sesame Butter appeals to create a more memorable and unique experience when spread over toast or fruit. Big Spoon Roasters also offer various nut butter flavors, like Espresso and Vanilla...
Organic Snacking Reaches New Heights

Organic Snacking Reaches New Heights

Organic is a term synonymous with fresh, high quality foods that are free of harmful additives. Over the last twenty years, the consumer demand for organic foods has steadily increased, and thus the range of available options has grown exponentially. In fact, it’s one of the fastest growing segments of the food industry, with sales growing from $3.7 billion in 1997 to more than $43 billion in 2015, according to a recent report by the The Environmental Working Group. The fresh food spaces like dairy and produce have contributed quite a bit to this, because they are staples we can easily imagine making that “farm to table” transition. Yet, one of the most highly demanded organic categories right now is snacks. Lots of on-the-go snacking options are highly processed – the ingredients required to preserve, color and flavor them are often a far cry from natural, let alone organic. However, busy lifestyles with a health conscious mindset have set the desire for quick and healthy food options at an all time high.   Ahead of the Game The organic snacking movement gained a lot of its momentum in the form of small companies with big personalities, often breaking away from their conventional competitors with unique offerings.  There continues to be a huge space for these types of brands. Hippeas are satisfyingly crunchy and savory snack featuring an unconventional chief ingredient: chickpeas. Similarly, Barnana pushes boundaries with good-for-you indulgence in the form of “upcycled bananas”. Both are focused on sustainability and conscious eating. By consistently finding ways to bring unique options to the table, companies are keeping organic as fresh...
5 Examples of Beautifully Disruptive Packaging

5 Examples of Beautifully Disruptive Packaging

One surefire way to grab attention on shelf as a somewhat common product is to challenge the traditional packaging that others in the category tend to adhere to. It creates a memorable experience for consumers, and presents an interesting challenge of pushing the boundaries while still remaining a structure that isn’t too difficult to present in store. Here are some packaging examples we’ve noticed that are making waves in their categories right now.   (Source) Wonka Ice Cream is a brand recognizable for its whimsical qualities reminiscent of the novel that inspired it. They are doing a great job at differentiating in the category with psychedelic patterns and color, but the choice to design the package  to be displayed upside down, draws that much more intrigue.   (Source) Califa Farms burst into the alternative milk category with a structure that stood apart from the typical carton we had grown accustomed to seeing with big players like Silk and Almond Dream. The Califa Farms bottle is a custom, carafe shaped structure that’s friendly for pouring, and is a gorgeous deviation from what we’re used to seeing in the refrigerated section.   (Source)   The ad campaign Got Milk has successfully positioned itself into a breakfast food brand. With the focus being on directing the audience to consume more more, this granola is packaged inside of a carton instead of a more traditional structure like a gusset bag.   (Source) Blue Bottle has ironically chosen a carton structure for its single serve iced coffee. While other RTD beverages are commonly seen in bottles, this brand is taking a unique and somewhat nostalgic approach to their packaging choice.  (Source) Stillhouse Moonshine breaks the mold of glass...
It’s All in the Story: Kashi Co.

It’s All in the Story: Kashi Co.

(Source) Like Patagonia Provisions, Kashi Co. has taken a similar approach to using their brand story to highlight important aspects of their company. However, they have done so with a bit of a different twist. In addition to offering foods that encompass our earth’s greatest ingredients, they have taken it to another level with the redesign of their branding and packaging. In the past few months, Kashi has begun to redefine and repackage their products in a new and unique way, using “natural” storytelling. This company has chosen to do this through the use of editorial-style, personal profile stories. They are doing this to influence change in the way people see their company and the perceived quality that it suggests. By placing a customer’s first impression, and perhaps how that product has changed the way they live their lives, on the backside of their products, they are able to accurately reflect the core values of the Kashi Company. With this visual addition, they not only have the ability to communicate their product quality, but also the dedication and heart behind the brand. (Source) Every company has a different approach to food and for Kashi Co. it is an emphasis on innovative nutrition and sustaining the planet. From the very beginning, they have endured in the belief that real and nutritional food should not only nourish our bodies and fills our stomachs, but should also create positive change in us and in the world. That is why all of their products contain some version of simple, nutritious, whole grains. They use these whole grains such as, quinoa, sweet potatoes, and...
It’s All in the Story: Patagonia Provisions

It’s All in the Story: Patagonia Provisions

Source The art of storytelling goes back thousands of years. But it was not until recently that food companies have adopted this practice in the process of selling their products. From a consumer standpoint, there has been increasing interest in knowing where and how our food is produced. In response to their customers, Patagonia Provisions has begun to provide this kind of narrative that in turn make people feel more connected with the food that they are purchasing and consuming. This company has started to focus their entire product lines around a brand story to emphasize where their food is coming from and the good it is doing. To many people, Patagonia is a well-known clothing and equipment brand founded by Yvon Chouinard. However, in addition to this common perception, Patagonia has maintained a significant focus on organic products and sustainability in both outdoor clothing and food. Not only have their garments been organic since 1996, but they also strive to address our planet’s environmental issues with education and sustainable production of food. Patagonia has created a branch of their company called Patagonia Provisions to share their findings and further educate customers. Their love of discussing food also pairs with the belief that there is a serious need for positive change in the food industry. Whether it’s clothing or food, Patagonia Provision’s goals remain the same – always aspiring to create for their customer, something that is of high quality and helps our environment in its perilous state. To bring this positive change to life, they have introduced a whole line of what they like to call “Real Food.”...