The Vegan Society Debuts Vegan Trademark

The Vegan Society Debuts Vegan Trademark

The Vegan Society, based in the United Kingdom, recently launched their new trademark that certifies vegan standard for food products. Several food companies are already sporting the new certification on package. Will this go the way of the gluten free and non-GMO certifications that have graced packaging for the last few years? It certainly instills a sense of wellbeing and assurance for the consumer, as the certification requires that specific standards be met by the companies before they will stand behind them. As we see it moving across the UK and Europe, we wonder how it’s going to affect the US. Vegan products are already doing well right now, particularly in the snacking category, but the Certified Vegan mark is not necessarily a deciding factor for the average consumer at this...
Campbell’s Soup Goes Back to Basics

Campbell’s Soup Goes Back to Basics

Campbell’s Soup Company has made American staple foods for 148 years now, and manages to continue drawing intrigue in 2017 – while staying true to its roots of tradition and trustworthiness. Like many other brands strategizing how to keep up with shifting demographics, they seem intent on easing consumer wariness about potentially harmful additives in food. The iconic brand stood out from other leading food companies by announcing that all of their product labels would disclose GMO ingredients early last year. The company has also been tapping into the organic and natural food sectors by purchasing companies such as Plum Organics and Bolthouse Farms. But what’s really making waves is Campbell’s latest endeavors in smaller, offshoot brands that are filled to the brim with authenticity and thoughtfulness. Four employees of Campbell’s banded together last year to create the Soulfull Project. The company makes stick-to-your-ribs instant hot cereals with a “buy one, give one to someone in need” model directly benefiting the food banks in their South New Jersey community. In their latest venture, Campbell’s has set out once again to connect with its Camden, New Jersey birthplace by bringing the recipe for the legendary beefsteak tomato soup from 1915 to life again. This tribute to the heritage of the company came with logistical complications, chiefly with the procurement of locally grown Beefsteak tomatoes – a temperamental crop which doesn’t yield a large enough harvest for too many batches of soup. Thus, the product is only available for purchase in New Jersey and Pennsylvania… For now.     The first successful attempt at replicating the decade old recipe made a...
Tune into Tokyo Food

Tune into Tokyo Food

We had the opportunity to immerse ourselves in Tokyo recently. We left feeling beyond energized and a bit frazzled due to the language barrier, but inspired nonetheless. Here are few stand outs from walking down dark alleys and hanging out in small rooms over four days. SQUEEZE PACKS GALORE! While we have seen these slowly taking off State side, typically in the form of kid’s snacks, they have hit the Japanese market head on with unusual food/drink categories. It was an eye opening experience to see all kinds of products including water, cold brew, ice cream, energy packs, and protein. It made us think we are a bit behind the curve on the squeeze pack trend. One of the juice spots we visited, Sunshine Juice, even put their freshly made smoothie in a to-go pack. INSTANT COFFEE We’ve been eyeing instant coffee in the States recently, with the launch of Alpine Start, Sudden, and INIC, seen here in Tokyo. We are seeing this as the third wave of instant coffee, post Folgers and Starbuck’s VIA. VENDING MACHINES The convenience fueled beverage theme in the Japanese market continued as we saw vending machines everywhere. These mostly contained coffee, water, and juice. SHOTS, SHOTS, SHOTS! We spotted tons of shot-sized servings on the shelf, with various benefits including ginseng, energy, and amino acids, which differ slightly from the commonly seen ginger shots in the US. SHELF MADNESS We were baffled by this juice shelf set. While it’s extremely organized and many of the brands have dual facings, it felt very cluttered coming from the US, where we have different structures, images and hierarchy to help avoid this mess.   TRUST IN AMERICA Japanese based brand, Lombard Popcorn, touts San Francisco quality...
It’s All in the Story: Patagonia Provisions

It’s All in the Story: Patagonia Provisions

Source The art of storytelling goes back thousands of years. But it was not until recently that food companies have adopted this practice in the process of selling their products. From a consumer standpoint, there has been increasing interest in knowing where and how our food is produced. In response to their customers, Patagonia Provisions has begun to provide this kind of narrative that in turn make people feel more connected with the food that they are purchasing and consuming. This company has started to focus their entire product lines around a brand story to emphasize where their food is coming from and the good it is doing. To many people, Patagonia is a well-known clothing and equipment brand founded by Yvon Chouinard. However, in addition to this common perception, Patagonia has maintained a significant focus on organic products and sustainability in both outdoor clothing and food. Not only have their garments been organic since 1996, but they also strive to address our planet’s environmental issues with education and sustainable production of food. Patagonia has created a branch of their company called Patagonia Provisions to share their findings and further educate customers. Their love of discussing food also pairs with the belief that there is a serious need for positive change in the food industry. Whether it’s clothing or food, Patagonia Provision’s goals remain the same – always aspiring to create for their customer, something that is of high quality and helps our environment in its perilous state. To bring this positive change to life, they have introduced a whole line of what they like to call “Real Food.”...
Getting to Know the Team 01: Kyla

Getting to Know the Team 01: Kyla

Anyone would be lucky to work with Kyla Deforest. At Interact, she holds a strong presence that radiates a strong work ethic and kindness. Kyla is a jack of all trades, wearing multiple hats in and out of the office. She has worked at Interact for two years as our client director, and carries a lot of responsibility in assisting with new business. The projects that Kyla has worked on range from  large CPG companies like White Castle to small start ups like Nooma, a healthy sports drink. At home, she is a wonderful mother to her 11-year- old son Dom. She also makes macaroons that could compete with a high-end bakery in Paris and is overall someone everyone can admire. We sat her down to ask a few questions about the role she plays here at Interact.     Tell us a little about yourself. I’m a Boulder county native, having grown up in Niwot and attended school in Boulder my whole life. I love it here and don’t ever plan on leaving. I’ve been the Client Director for Interact for almost 2 years additionally playing a pivotal role in new business development. I love to snowboard, do hot yoga and have a beautiful 11-year- old son. Fun fact about me: I’m an avid scuba diver and have kissed a shark 60ft below the ocean surface 🙂   Why did you choose to work in packaging design? When did you know it was what you wanted to do? I’ve always been very active in the food movement growing up in this area. I love to cook, bake and try new restaurants, so I naturally gravitated toward food and beverage and am huge advocate for the natural and organic sector. I have a bit of an eclectic past. I...
The Wonderpress Experience

The Wonderpress Experience

Wonderpress celebrated its first year anniversary recently. The thoughtfully curated juicery nestled in the heart of Boulder, Colorado has become a community favorite in these past twelve months. While providing a wide variety of wholesome cold-pressed juices, smoothies, coffee drinks and snackable foods, Wonder is a beautiful haven that nourishes mind, body and soul. Serving up 100% organic, cold-pressed juice and nut milks, the founders of Wonder believe that food has the power to transform your life. The juice is never pasteurized, never pressure-processed (HPP) and always served to you in a glass bottle. Each bottle consists of several pounds of produce and is packed with live enzymes, vitamins, minerals and other important nutrients. The interior of this shop is warm and inviting, a bustling with free flowing conversations and serene patrons. Interact has been fortunate to work with this local business, establishing the brand to reflect the love and detail that goes into every bottle and cup.         Wonder is located at 946 Pearl St, Boulder, CO 80302, and is open daily. Learn more at wonderpress.co...