European Packing Insights

European Packing Insights

One of our favorite things about traveling is getting the opportunity to soak up packaging design from cultures outside of the US. Dig in for a rundown of some overarching trends that some of our team members have seen in their European travels. PHOTOGRAPHY ON PACKAGE Using photography can bring big personality to a brand. Coupled with interesting typography and layouts, these image driven labels draw lots of attention to themselves on shelf.             BOLD TYPE SOLUTIONS Typographic choices like unconventional fonts and making objects into letters lend an edge to food packaging, and can speak volumes about the brand.       STRATEGIC WINDOWS Product windows are being seen more and more as a sign of transparency and authenticity in food. Companies are becoming innovative in the way that they use these windows, often having them mimic the shape of the product so that it becomes seamless with the overall package design.       COLOR BLOCKING The banality that minimalism is capable of inducing can be easily overcome by using bright, playful colors to differentiate SKU’s. When lined up side by side on shelf, they create an appealing rainbow.           VIBRANT ILLUSTRATION Illustrations can create a unique, hand-rendered feeling for products. Using contrasting colors and textures sets this type of packaging apart from some of the more structured options on shelf.         Check out the full gallery of images...
Trends Spotted in the Netherlands

Trends Spotted in the Netherlands

Ever wonder what the inside of a shop inside Amsterdam looks like? Now you can get a little taste! Our intern Sydney took a trip to the Netherlands recently, and she took some snaps of awesome packaging that she saw. Here are a couple trends she spotted abroad. JUST ADD ______   There were a lot of pre-packaged goods that combined ingredients for ready made drinks and snacks. Teas with sweetener loaded onto a spoon waiting to be mixed into a cup of hot water were a favorite. “Festival in a Bottle” was an innovative way to add some excitement to a plain bottle of liquor with dehydrated fruits and spices. And for a delightfully simple mix-it-yourself refreshment, there were kits that included everything you’d need for a fresh gin & tonic.     QUITE THE CHARACTER The Dutch are embracing bright and bold colors, in contrast the modern packaging we typically see in the States. These eye-catching hues were seen in shelves all over stores. There were chocolate bars that sported vibrant, contrasting patterns that worked together in perfect chaos. In addition, there were a lot of whimsical illustrations and characters – even in products that aren’t necessarily marketed toward children. The shifty eyes on bottles of Karma Kombucha couldn’t be ignored when walking past the refrigerated section!      IN THE SPIRIT OF TRANSPARENCY One trend that’s clearly a hit across cultures is transparency – both in the literal, visual execution of packaging solutions, but also in the key messaging that brands are sending. The desire to eat “clean” has spurred a movement that pushes companies to lay everything out on the table – particularly ingredients. It...
Food and Beverage Innovations in Mexico City

Food and Beverage Innovations in Mexico City

Mexico City is full of innovations in the food and beverage space. Our creative director Fred Hart and President Blake Mitchell spent 48 hours in this extremely lively city, walking over 23 miles and soaking up all the food and beverage knowledge that this rich culture had to offer. Check out what they learned below.   THE QUEST FOR COLD PRESSED Fresh ingredients to fuel the body abound in Mexico City. We saw multiple quality cold-pressed juice options in the stores, and even got to hang out at the Tonica by Sersana stand! We found that cold-pressed drink packaging in Mexico City is positioned to focus less on visual appetite appeal than what we’ve seen in the United States.     Makers & Innovators This city has an entrepreneurial spirit. We were able to sample a variety of Naka Noke & Sons Sauces, which are an interesting fusion produced by a woman of Japanese descent who moved to Mexico. They have a unique texture that is similar to mole sauce. We also came across the beautiful Son de Miel honey, which mixes business with philanthropy.   Healthy is Happening There is a rise in natural food stores, which boast a variety of food offerings for the health-conscious shopper. While there weren’t any large, Whole Foods types of stores to be found, every block of the city seemed to have small bodegas carrying organic products.   Traditional Markets As with many other cultures, conventional grocery stores continue to sell products high in sugar content. Though the Mexican government was the first to tax soda in order to combat high obesity rates,...