Flashback Friday: Favorite Frozen Treats

Flashback Friday: Favorite Frozen Treats

Happy Friday! Summer is in full swing, and we are reminiscing about the sweet frozen treats that we grew up with. Relive the feeling of chasing down the ice cream truck with these throwbacks. BRIDGET Orange Creamsicles all day. They are the best of both worlds, sweet vanilla covered in tart fruit flavoring. Best when eaten next to grandmas pool. ALISHA Two words: CHACO TACO. I remember feasting on these beasts at the summer camp canteen…. I don’t know what brilliant mind decided to herald the unholy alliance between hard shell tacos and frozen dessert novelties, but damn I’m glad they did. JANNA Sprinklers Ice Cream bars! The perfect combination of rainbow sprinkles, vanilla ice cream and chocolate coating. Im 90% sure I was obsessed with these mainly because I used to LOVE everything rainbow. CHELSEA I loved walking to 7-11 with my friends to get a Slurpee and playing Crusin’ USA (this is back when 7-11’s had arcade games in the back). FRED Frozen Capri Sun…alll dayyyyy. JEAN PAUL Tamarind or passion fruit flavored shaved ice cones with condensed milk drizzled on...
The Double-Edged Sword of Natural

The Double-Edged Sword of Natural

Since the dawn of man, we’ve been obsessed with food, and if you need evidence in this day and age, look no further than a millennial’s Instagram. Food has and will always be a means of survival, but for many, foods role has evolved from sustenance to enjoyment. Prominent trends such as Transparency, Veganism, Mindfulness, Freshness are at the forefront. One Master Trend overrules them all simplicity in food. We all win… Or do we? We’re in a race to the bottom of an ingredient list. We are removing as much over-processing as possible. These are all good things, but… In the process, an important equity has been lost – taste differentiation. Which is something Big Food always benefitted from.     And for decades, Big Food has built brands on the pleasure of taste… irreproducible, proprietary, unnatural but ultimately delicious taste. A locavore or organictarian, with a gun to its head, would choose an Oreo over a private label knockoff, no questions asked. A Dorito over a cheese flavored tortilla chip. A Coke over cola. Intensive food science, heavy processing and laboratories that double as “kitchens” gave way to these patented, competitive brand advantages. These fabricated flavors turned products into household names, and ultimately billion-dollar brands. Yet the same practice that built Big Food up, is now responsible for its demise and vilification. Less Ingredients + Less Processing + Less Engineering = Commodities. So the natural foods industry is now faced with answering the tough question of how do you democratize natural food without falling victim to the dreaded C-word; commoditization? How do you build a meaningful brand without the type of flavor differentiation Big Food benefitted...
Organic Snacking Reaches New Heights

Organic Snacking Reaches New Heights

Organic is a term synonymous with fresh, high quality foods that are free of harmful additives. Over the last twenty years, the consumer demand for organic foods has steadily increased, and thus the range of available options has grown exponentially. In fact, it’s one of the fastest growing segments of the food industry, with sales growing from $3.7 billion in 1997 to more than $43 billion in 2015, according to a recent report by the The Environmental Working Group. The fresh food spaces like dairy and produce have contributed quite a bit to this, because they are staples we can easily imagine making that “farm to table” transition. Yet, one of the most highly demanded organic categories right now is snacks. Lots of on-the-go snacking options are highly processed – the ingredients required to preserve, color and flavor them are often a far cry from natural, let alone organic. However, busy lifestyles with a health conscious mindset have set the desire for quick and healthy food options at an all time high.   Ahead of the Game The organic snacking movement gained a lot of its momentum in the form of small companies with big personalities, often breaking away from their conventional competitors with unique offerings.  There continues to be a huge space for these types of brands. Hippeas are satisfyingly crunchy and savory snack featuring an unconventional chief ingredient: chickpeas. Similarly, Barnana pushes boundaries with good-for-you indulgence in the form of “upcycled bananas”. Both are focused on sustainability and conscious eating. By consistently finding ways to bring unique options to the table, companies are keeping organic as fresh...
Trend Watch // Healthy Rainbow Food

Trend Watch // Healthy Rainbow Food

There’s something magical about adding some vibrant color to the foods we eat every day. Though we may now realize that artificially colored and sugar packed cereals are not the greatest choice for breakfast, we can still choose health conscious options with a little whimsy sprinkled in. Enter Vibrant and Pure’s Unicorn Toast. At first glance, it’s a slice of bread adorned by food colored cream cheese applied in a dreamy, painterly fashion. Upon learning more, we find out that those colors are derived from natural ingredients, like beets, tumeric and chlorophyll. These combinations of ingredients might not sound appealing by the sound, but it is truly a treat to look at. The End in Brooklyn, New York is serving up unicorn “lattes” – colorful concoctions that give a natural and healthy energy boost. These drinks get their beautiful blue hue from spirulina extract, which is known for its health-giving phytonutrients that stimulate the body and mind. While being vegan-friendly and containing nutritional powerhouses, these drinks have some serious appeal Is this simply a passing food fad, or is it the start of a long lasting trend? We could see this spilling over into the cold pressed category, and definitely the healthy snacking spaces for kids and adults alike. What do you think? Email us at blake@interactonshelf.com   Cover image source: Vibrant and...
5 Examples of Beautifully Disruptive Packaging

5 Examples of Beautifully Disruptive Packaging

One surefire way to grab attention on shelf as a somewhat common product is to challenge the traditional packaging that others in the category tend to adhere to. It creates a memorable experience for consumers, and presents an interesting challenge of pushing the boundaries while still remaining a structure that isn’t too difficult to present in store. Here are some packaging examples we’ve noticed that are making waves in their categories right now.   (Source) Wonka Ice Cream is a brand recognizable for its whimsical qualities reminiscent of the novel that inspired it. They are doing a great job at differentiating in the category with psychedelic patterns and color, but the choice to design the package  to be displayed upside down, draws that much more intrigue.   (Source) Califa Farms burst into the alternative milk category with a structure that stood apart from the typical carton we had grown accustomed to seeing with big players like Silk and Almond Dream. The Califa Farms bottle is a custom, carafe shaped structure that’s friendly for pouring, and is a gorgeous deviation from what we’re used to seeing in the refrigerated section.   (Source)   The ad campaign Got Milk has successfully positioned itself into a breakfast food brand. With the focus being on directing the audience to consume more more, this granola is packaged inside of a carton instead of a more traditional structure like a gusset bag.   (Source) Blue Bottle has ironically chosen a carton structure for its single serve iced coffee. While other RTD beverages are commonly seen in bottles, this brand is taking a unique and somewhat nostalgic approach to their packaging choice.  (Source) Stillhouse Moonshine breaks the mold of glass...
Press // Phin & Phebes

Press // Phin & Phebes

  “Phin and Phebes started as a regional brand in Brooklyn, NY and made a name for itself with unique and surprising flavors. When the potential to become a national brand presented itself, Phin and Phebes partnered with Interact to help bridge the gap from the small cult followings of Brooklyn into an approachable, mainstream consumer brand that still had soul.”   We’ve been recognized by The Dieline for our work on the Phin & Phebes ice cream rebrand. Check it...