Packaging Haul: Holiday Edition!

Packaging Haul: Holiday Edition!

The year is coming to a close and we are feeling ultra festive as we notice more beautiful holiday themed packaging popping up. Join us as we share the foods we want to pass around at parties this season. Happy haul-idays from Interact!   1 – Tyrrell’s Potato Crisps I absolutely LOVE this package from Tyrrell’s for the holiday season! Such a unique use of product photography (potatoes as ornaments) and fun, festive product identifier callout (Merry Crisp-mas)! The chips/crisps category is a difficult to bring a bit of holiday cheer to without sacrificing what the brand stands for. Tyrrell’s has executed this in such an ownable way, and every detail is well thought through, down to the mistletoe in place of the apostrophe in the brand name. – Kyla 2 – SKØLL MØUMOÜTE – Limited Edition Winter Bottle The French brewery Skoll Tuborg already plays up that it is the coldest beer fit for a viKING, but their Winter Edition bottle takes their packaging to the next level. It’s one thing to use a blue frosted bottle to convey it’s cold and refreshing nature but to wrap the bottle in a fur boot further heightens that consumer experience. The playfulness and texture provide an undeniable shelf presence and no doubt its a crowd pleaser and conversation starter at any holiday party. – Kelley 3 – UNREAL CANDY LTO options has for a long time energized the candy category. Celebratory graphics proliferate Valentines Day, Halloween and Christmas most notably. While the candy category continues to be ruled by giants like Nestle and Hershey it’s been great to watch better for you...
Packaging Haul 11

Packaging Haul 11

Interact operates in the food and beverage space, and we are always looking at innovative examples in that realm. However, we can often find inspiration in all types of packaging from around the world. In this round of the packaging haul, we’re stepping outside of the box by checking out some structures that get our creative juices flowing.     1 – Johnny Doodle Memorable, graphic and engaging, Johnny Doodle changes the conversation around our grandmother’s old and dated fudge (sorry grandma!) – Fred Agency: Brand New     2 – Tylenol I fell in love with the idea of how Tylenol altered traditional structure within an established and rather dated category. The incorporation of the serving cup into the cap is an incredibly smart use of structure. They also do a wonderful job of keeping language simple, clear and easy to navigate within the product line. – Kyla Designer: Joey Cheng 3 – Benham’s Gin For me, the crux of truly impactful packaging design is a true fusion of the storytelling, design and the materiality of the packaging experience. In a part of California known for wine, Benham has developed a beautiful Gin that speaks for itself. The design is multilayered like the experience of a great gin while the materials chosen create a unique, own-able experience. The blue glass is reminiscent of the sea it was distilled by while each bottle is blessed with a gold tag identifying the place where it was created. Beautiful showcase of the power of the investment in a unique / ownable structure. – Emily Agency: Stranger & Stranger 4 – UE Boom Love Love UE Boom from both a product & experience standpoint.  I think they...
Packaging Haul 10

Packaging Haul 10

In this round of our Packaging Haul, we’re admiring some products that are seriously summer worthy. With bright colors and playful illustrations, there’s an energy to all of these that has us beaming. So settle into your lawn chair with a beer, a popsicle, a bag of crisps (ideally all three!) and see what all the buzz is about.     1 – Crane Brewing Crane Brewery, 15 minutes outside of downtown Kansas City, is an unassuming hole in the wall brewery that specializes in Sour Beers. They have a cult following and beers are constantly flowing amongst the happy beer drinkers that always fill the modest sized tap room. These beautiful and unique labels caught my eye because they look curated for a brewery much larger than Crane. They are incredibly well done; the geometric shapes, color palette and whimsical nature make for a look much different than anything else you see on the shelf at the liquor store. – Abby Designed By: Crane Brewing (In House) 2 – Hippeas The worlds most iconic brands are created through consistency and duration … but Hippeas has managed to hijack an already iconic symbol, the smiley face. They built upon those positive associations and re-appropriated it to be fresh, contextual and meaningful. They’ve bypassed the need for time to create something iconic in its own right. – Fred Designer: Jones Knowles Richie 3 – Dr. Feelgood’s Ice Pops In the midst of this hot summer Dr. Feelgood’s Ice Pops are looking mighty refreshing right about now. These fun, cardboard sealed popsicles are all-natural, dairy-free with no refined sugar! Jam-packed with friendly typography and irresistible decorative elements, they...
Packaging Haul 09

Packaging Haul 09

Despite the variety of roles that we all play here at Interact, we’re got one big thing in common: an impeccable taste for beautiful and functional package design in the food and beverage category. So it’s no surprise that our newest additions would bring some fresh and fabulous examples to this round of the Packaging Haul! Welcome our two newest interns, Alex and Lindsay.     1 – Jungle Bar “Jungle Bars are among the first of their kind, employing the sustainable power of insect protein coupled with the fan favorite flavors of chocolate and cranberry. Clean, simple, and delicious, these protein bars are designed to get you through the day, whatever your day looks like! The packaging is inviting, colorful, and playful which successfully draws shoppers in and abets them to try the innovative protein source smothered in fruit and chocolate.” – Blake Designer: Búi Bjarmar Aðalsteinsson       2 – Perrier “Perrier’s series of ‘L’Atlas Street Art’ inspired cans and bottles give a fresh, new look to Nestlé’s popular sparking mineral water. For over a century, Perrier has collaborated with famous artists such as Andy Warhol, Salvador Dali, and Bernard Villemot to add color, pizazz, and shelf appeal to its trusted product. Perrier’s decision to decorate its product in the artistic style of L’Atlas brings the iconic beverage to the masses. Perrier’s new style is innovative, eye grabbing, and relevant and its taste is timeless.” – Alex Designer: L’Atlas    3 – Pipcorn “Miniature snacking is on point with Pipcorn! It makes you feel like you are on a whole other snacking planet. From it’s on point kraft paper bag, artisan...
Packaging Haul 08

Packaging Haul 08

We’re always hungry for beautiful packaging, so we’re back with another packaging haul to showcase the latest and greatest products that we’ve seen recently.     1 – Blue Bunny Ice Cream “Blue Bunny Ice Cream underwent a major overhaul, upgrading their classic brand. They’ve carried through their brand identity wonderfully into a new mark that is still recognizable, but incorporates a fresh sense of playfulness.The logo and illustrations are eye-catching, simple and modern. The new structure for the half gallons not only stands out agains competitors but also allows consumers to see the product, which looks insanely appetizing” – Janna Czepiel Agency: Designed in house. 2 – GoMacro Bar “Macrobars are stunning. The packaging is simple but the colorful geometric patterns change with each flavor sku, and are gorgeous and visually appealing.  They stand out on shelf with their matte off white package, clean lines and geometric visual art.” – Danielle Gunter Agency: Pearlfisher     3 – PepsiMoji ” An amazing example of a brand hijacking and appropriating the epitome of social imagery. Beautifully viral, universally understood, and perfectly playful for a brand who’s tagline is “Live For Now.” – Fred Hart Agency: Pepsico Design     4 – The Bee’s Knees “The Bees Knees takes branding and the overall packaging experience to the next level. A lot of companies focus on how to make their bottle, bag or boxed product packaging more appealing to consumers, but this brand’s unique approach to the interactivity across multiple packaging aspects speaks to the high quality sourcing of the honey while maintaining an emotionally enticing and entertaining aesthetic for consumers, validating this premium product’s high price point.” – Kyla Deforest...
Packaging Haul 07

Packaging Haul 07

We have some lovely new additions to our team who have a grocery obsession just like the rest of us. This week we welcome our new Creative Director, Fred Hart, and Office Administrator, Danielle Gunter. Check out what we’re all geeking out on this week: 1. Black Wolf Brewery “In addition to the mischevious and playful wolf icon I like how this label breaks category norms for beer through color and illustration. A flexible identity and design system affords consistency in character and illustration style.” -Fred Hart Agency: Tayburn Illustrator: Alex G Griffiths 2. Gran Luchito “Gran Luchito packaging caught my eye after an amazing redesign transformed bits and pieces of the existing brand into a personality-filled label. The mix of typefaces and simple authentic color schemes make the most of the limited real estate for this miniature line of chili condiments.” -Mollie Starr Agency: Midday 3. Quin Candy “Quin Candy is packaged in unique back foiled bags with transparent front panels that allow the consumer to see before eating. Their logo is made up of clean, concise lines that lend to an updated but approachable feel. Quin is a “reimagined, updated, modernized take on candy from the past that has the uncanny ability to tug at the heartstrings of yesterday.” -Danielle Gunter Designer: Thomas Nevarez   4. Maruchan Ramen (concept) “Maybe I’m just struggling to leave the college days behind but I love this ramen packaging. It’s clean, simple, modern, and leaves behind the stagnant and cheesy aesthetics of the real ramen pack. Although it’s concept work, I would recommend Maruchen think about a redesign that’s more in line...