Transitional Farms Spur Organic Farm Growth

Transitional Farms Spur Organic Farm Growth

The availability of organic foods continues to increase exponentially. Yet, despite double-digit growth in consumer demand for organic foods every year since the 1990s, organic acreage has not kept up, according to the U.S.D.A. In fact, less than 1% of U.S. farmland is certified organic. (Food Business News) So, how can the supply begin to meet the demand? It all comes back to needing more organic farms. This proves to be more complicated than one might think, as a farm must undergo a process that requires meeting USDA Organic standards for three years before qualifying to convert from conventional to organic. This causes a lot of economic uncertainty for farmers, but some companies are taking steps to incentivise them.   Kashi’s “Certified Transitional” program guarantees that certain products will utilize grains for transitional farms, in hopes to convert more farms to organic throughout the country. The Dark Cocoa Karma Cereal utilizes wheat from transitional farms exclusively, and Kashi continues to integrate more transitional ingredients into more products. The packaging design doesn’t differ much from other products from the brand, but the mark for “Certified Transitional” is proudly displayed along with “Non-GMO” and “Fair Trade” certifications. In 2015, Clif Bar made an agreement with one of its growers to transition their farm from conventional to organic, offsetting the cost by agreeing to purchase the crops for seven years after receiving organic certification. The company also bought the farm’s “transition period” crops. Bigger companies like White Wave Foods and Costco are reported to be following suit by utilizing transitional ingredients, so we are likely to see more foods labeled as “Certified...
The Growth of Nut and Seed Butters

The Growth of Nut and Seed Butters

Peanut butter is a classic protein packed snack that’s versatile enough to be combined with just about anything. For a long time, it was the only kind of nut butter that people knew of. With constantly evolving consumer dietary needs, we’ve seen a boom in “butters” made from all kinds of different nuts and seeds. Here are a few aspects of this growing category that brands are taking into account: Source PRESENTATION The demand for peanut butter alternatives has resulted in an influx of “butters” made from ground almonds, cashews, pistachios and more. Often at a higher price point, it is common to see companies touting the healthy benefits of their product. Nutraw’s pistachio butter features packaging that is more elevated than what you might associate with a typical peanut butter jar, reflecting the minimal ingredients (stripped down to just pistachios, coconut oil and vanilla). Similarly, butters are increasingly being made from seeds – even ones you may not have ever thought to eat. Sunflower and pumpkin seed butters have been heralded as friendly options for consumers with nut allergies. Watermelon seed butter is unconventional yet intriguing. Sakara’s version appeals to consumers based on its aesthetic alone. The cream colored product is complemented by equally clean packaging, suggesting its simplicity and quality. Source INCLUSIONS Inclusions and unique flavors set brands apart in this ever growing category. Sesame seed butter is traditionally known as tahini, a main ingredient in hummus, but it’s making its way more and more into the butter category. Ilka’s Chai Sesame Butter appeals to create a more memorable and unique experience when spread over toast or fruit. Big Spoon Roasters also offer various nut butter flavors, like Espresso and Vanilla...
Organic Snacking Reaches New Heights

Organic Snacking Reaches New Heights

Organic is a term synonymous with fresh, high quality foods that are free of harmful additives. Over the last twenty years, the consumer demand for organic foods has steadily increased, and thus the range of available options has grown exponentially. In fact, it’s one of the fastest growing segments of the food industry, with sales growing from $3.7 billion in 1997 to more than $43 billion in 2015, according to a recent report by the The Environmental Working Group. The fresh food spaces like dairy and produce have contributed quite a bit to this, because they are staples we can easily imagine making that “farm to table” transition. Yet, one of the most highly demanded organic categories right now is snacks. Lots of on-the-go snacking options are highly processed – the ingredients required to preserve, color and flavor them are often a far cry from natural, let alone organic. However, busy lifestyles with a health conscious mindset have set the desire for quick and healthy food options at an all time high.   Ahead of the Game The organic snacking movement gained a lot of its momentum in the form of small companies with big personalities, often breaking away from their conventional competitors with unique offerings.  There continues to be a huge space for these types of brands. Hippeas are satisfyingly crunchy and savory snack featuring an unconventional chief ingredient: chickpeas. Similarly, Barnana pushes boundaries with good-for-you indulgence in the form of “upcycled bananas”. Both are focused on sustainability and conscious eating. By consistently finding ways to bring unique options to the table, companies are keeping organic as fresh...
Trend Watch // Healthy Rainbow Food

Trend Watch // Healthy Rainbow Food

There’s something magical about adding some vibrant color to the foods we eat every day. Though we may now realize that artificially colored and sugar packed cereals are not the greatest choice for breakfast, we can still choose health conscious options with a little whimsy sprinkled in. Enter Vibrant and Pure’s Unicorn Toast. At first glance, it’s a slice of bread adorned by food colored cream cheese applied in a dreamy, painterly fashion. Upon learning more, we find out that those colors are derived from natural ingredients, like beets, tumeric and chlorophyll. These combinations of ingredients might not sound appealing by the sound, but it is truly a treat to look at. The End in Brooklyn, New York is serving up unicorn “lattes” – colorful concoctions that give a natural and healthy energy boost. These drinks get their beautiful blue hue from spirulina extract, which is known for its health-giving phytonutrients that stimulate the body and mind. While being vegan-friendly and containing nutritional powerhouses, these drinks have some serious appeal Is this simply a passing food fad, or is it the start of a long lasting trend? We could see this spilling over into the cold pressed category, and definitely the healthy snacking spaces for kids and adults alike. What do you think? Email us at blake@interactonshelf.com   Cover image source: Vibrant and...
Sports Drinks Go Organic

Sports Drinks Go Organic

Fluorescent colored, sugar laden beverages are typically what come to mind at the mention of a “sports drink”. Marketed as electrolyte replenishments for active lifestyles, big players like Gatorade and Powerade have dominated the category for the majority of the time that sports drinks have been on the market. The consumer demand for organic, “cleaner” options has started opening up this category in some interesting ways.    (Source) To keep up with the movement, Gatorade started offering an organic line, pared down to just 7 ingredients. While it may appeal to some consumers in their audience looking to go organic, Gatorade has drawn some criticism with their G Organic line of drinks for its high sugar content, with each 16.9-ounce bottle of G Organic carrying a whopping seven teaspoons of added sugar – more than the six-teaspoon daily limit recommended by the American Heart Association (New York Times). This is by no means the only organic sports drink option available today; this space is opening up for healthier options with more natural ingredients.   (Source) LIV Organic seems like a Gatorade alternative, using brown rice sugar and agave nectar for sweetener, among other organic ingredients. It retains the well known structure of a sports drink – the ribbed bottle for easy gripping, and a colorful shrink sleeve. For a consumer looking to make a transition from conventional to organic, this is a friendly and recognizable way of marketing.      (Source) 1051 at first glance seems to competing in the vitamin water space. However, the brand is focused on hydration and performance. Born in a Southern California organic cafe, the “electrolyte and mineral infusions” promises low sugar content and...