Meat Snacks: Positioning and Perspective

Meat Snacks: Positioning and Perspective

Dried meats are the quintessential protein packed, travel friendly go-to. Jerky gained a bad rap for being loaded with processed ingredients, but remained a popular and somewhat healthier option in the snack world. With the resurgence of paleolithic diets and “clean” eating, the demand for high quality meat snacks is at an all time high; and it’s being supplied in a big way. The concept of jerky has extended far beyond beef and the flavors we’ve come to know and love have taken a turn for the wild. Join us for a look at how meat snacks have evolved.   The Classics (Source) Many of us who tuned into television throughout the nineties can vividly recall “Snap Into a Slim Jim!” being screamed at them through the screen. The bizarre advertisements were jarring, yet somehow made the product appetizing. The thin rods of mechanically separated meat were a treat to look forward to on road trips and gas station runs. Slim Jim’s remain the poster child for nostalgia in the meat snack space.   (Source) Jack Links took on the similarly humorous tone as Slim Jim’s by bridging the missing link with folklore favorite Sasquatch as a mascot. However, this jerky promised real pieces of beef, packaged in gusset bags for easy snacking and optimal freshness. They’ve since extended their line of protein snacks to include bite sized pieces, beef sticks and sausages.   Adventures in Flavor (Source) The flavors that one would typically associate with jerky generally lie in the realm of traditional meat seasonings – black pepper, teriyaki, barbecue sauce. Lawless Jerky has cast all of those expectations away with truly unexpected flavors like Japanese Curry and Pho.     (Source) The founder of...