Alcohol Shifts to the Single Serve Category

Alcohol Shifts to the Single Serve Category

There’s a surge in alcoholic beverages packaged in single serving portions right now, and brands both large and small are bringing some unexpected approaches to this sub-category. While imbibing in public spaces is often not condoned, sometimes the occasion calls for a cocktail, or a glass of wine – hold the glass. Picnic enthusiasts and tailgaters everywhere can now enjoy an adult beverage without the burden of lugging around and disposing of bottles and cans. While at first glance this movement seems to revolve around having convenient drinks on the go, there are a few interesting factors driving this category.   To differentiate from traditional alcohol packaging, the product formula needn’t change a bit – it all comes back to the structure. Some truly innovative shapes are emerging in these single serving alcohol options. Stack Wines offer function and portability that you can’t get from a traditional bottle or even box of wine. Separated into four single servings, this product makes it easy to moderate alcohol consumption. The containers are shatterproof and meant to drink directly out of, relieving the consumer of the need to supply their own wine glass or drink from a plastic party cup. The wines are sold stacked atop one another in a four pack, with each serving snapping apart for easy sharing.   We’ve seen the pouch pop up as a structure in the beverage and snack categories in recent years, and it’s adapted well to single serving alcohol as well. Triple Crown Whiskey is forgoing the traditional liquor structure with their newest offering of single and double shots. The Vice President of Marketing at McCormick Distilling said, “Bulky bottles and broken glass are a thing of the past with...
2017 Packaging Trend Predictions

2017 Packaging Trend Predictions

We were fortunate to be asked by Bevnet to contribute to their Industry Voices piece discussing design and packaging trends for 2017, their impact in the non-alcoholic beverage category, and how they will evolve over the next year. You can read that piece featuring our creative director Fred Hart here. Our design team had some more to offer on the subject, so check out Interact’s additional up and coming trend predictions. CUSTOM STRUCTURES Brands are beginning to recognize the value of unique structures, and are more willing to incur additional costs if it means their product will stand apart from others in their categories. Alcoholic brands have been embracing specialty packaging for a long time, and non-alcoholic beverage brands are starting to echo this mentality. Simplistic products like bottled water have a major prospect to gain attention by using unique structures. This can also give them the opportunity to elevate to a higher price point.        PRINTING TECHNIQUES We saw a rise in CPG brands beginning to utilize different printing techniques such as spot matte & gloss in 2016, and we feel that will only continue to grow in 2017. The snack and beverage categories show the most potential to see experimental printing techniques in use.     TEXTURE Textured packaging has also made its way into the market, creating a different sensory experience for consumers. More beverages are featuring embossment, textured printing techniques, and unique materials.          CONCEPTUAL ILLUSTRATION Illustration can be huge part of making a brand stand out on shelves. It’s become one of the most popular ways of establishing a unique brand voice. A new wave of illustrators have been brought...
Summer Sips 04: Whiskey

Summer Sips 04: Whiskey

As we’re ushered into autumn, there’s nothing better to accompany chillier evenings and falling leaves than a whiskey drink. Light up the fire pit, and raise an amber liquid glass to our final installment of Summer Sips 2016.   ABERFELDY (Source)   BALBLAIR 1989 (Source)   GLENMORANGIE SIGNET (Source)   Gordon & Macphail Generations Mortlach 70 (Source)   Johnny Walker Black Label (Source)   MAIDEN VOYAGE (Source)   MAIDEN VOYAGE (Source)   STRANAHANS DIAMOND PEAK (Source)   TIN CUP (Source)   WHYTE & MACKAY 30 YEAR OLDEST (Source)   WILLET (Source)   Thanks for checking out another round of Summer Sips! What were your go-to drinks this...
Summer Sips 03 – Mezcal

Summer Sips 03 – Mezcal

Long and hot afternoons call for classy cocktails. Mezcal, tequila’s complex yet refined agave based cousin, is the perfect beverage to carry you on through the lingering days of summer. Check out some examples of this http://www.laviagraes.com/pfizer-viagra-online Mexican elixir that are as gorgeous as they are delicious.     400 Conejos (Source)     Alacrán (Source)       Bosscal (Source)     Buen Suceso (Source)     Derrumbes Oaxaca (Source)       El Buho (Source)     El Jorgorio (Source)     Fidencio (Source)     Ilegal (Source)       Los Nahuales (Source)     Montelobos (Source)     Real http://www.laviagraes.com/pfizer-viagra-online Minero (Source)     Sacrificio (Source)   Sangre de Vida (Source)     Tres http://www.viagragenericoes24.com/viagra-hombres-jovenes Papalote (Source)       Vida (Source)       Viejo Indecente (Source)     Union (Source)   Thanks for checking out another round of Summer Sips! What were your go-to drinks this...
Summer Sips 02 – Gin

Summer Sips 02 – Gin

In the heat of a summer afternoon, a gin paired with something sweet or fizzy is the ultimate adult refreshment. If you’ve grown bored of the conventional gin offerings, not to worry. Take a walk on the juniper side and get gin-spired with these beautiful bottles.   1897 Quinine (Source)     Bloom (Source) The Botanist (Source) Brooklyn (Source)     Bulldog (Source)   Bully Boy (Source) Chuckanut Bay (Source) Conniption (Source) Daffy’s (Source) Denver Dry (Source) D. George Benham’s (Source) Durham (Source) Ebb + Flow (Source) Eden.Mill (Source) Filliers (Source) Goodmans (Source) Half Moon Orchard (Source) Jinzu (Source) Leopold’s (Source) Monkey 47 (Source) Noteworthy (Source) Spring 44 (Source)   That’s it for this round of Summer Sips, stay tuned for our next installment on Mezcal!...