HPP Stirs Up the Baby Food Category

HPP Stirs Up the Baby Food Category

High pressure processing (HPP) is a method of preservation which extends the shelf life of fresh foods without affecting the natural flavors of ingredients or adding harmful preservatives. It’s an ideal way to receive the maximum amount of nutrients from fruits and vegetables without actually having to consume them fresh. It’s allowed for cold-pressed juices like Suja and Evolution to become widely available in stores everywhere. Naturally, parents want their children to consume the most quality foods with the best nutrients possible. Pre-packaged baby foods have traditionally been restricted to jarred, heat pasteurized options, but HPP is shifting the category. Though HPP products require refrigeration, parents (millennials in particular) are driving the demand for the nutrient rich, bacteria free baby foods that are afforded by this method. According the Huffington Post, “the future of baby food is in our chillers”.     For now, it’s a new and unexplored category, and a few brands are already leading the charge. Many parents have taken to cooking from scratch for little ones rather than offering something that they wouldn’t eat themselves – food that doesn’t look, smell or taste fresh. The founders of Pure Spoon are two such parents who recognize that providing naturally delicious foods at an early age can usher in a lifetime of healthy eating habits. While created with the intention to target babies not yet capable of eating solid foods, the cold pasteurized purees quickly proved to be a success with older children – particularly, picky eaters who could be coerced into eating vegetables if they were tastier and less recognizable.     Reinforcing the notion that eating...