Press // Koia

Press // Koia

    “Koia’s commitment to using simple and uncompromised ingredients inspired the decision to show off as much of the product as possible. The brands previous packaging, while clinical and impersonal, conveyed a sense of efficacy that was then translated into the compartmentalization of flavor, ingredients and health benefits on the redesigned front panel. The new and cheerful color palette and hand drawn illustrations provide a nice accent of personality and humanistic elements to the rest of the packaging.”   We’ve been recognized by The Dieline for our work on the Koia drink rebrand. Check it...
Press // Pallet Magazine

Press // Pallet Magazine

In March of this year, Interact was contacted by Pallet Magazine, a “medium print quarterly for people with curious minds and adventurous palates,” to design a mock ad for their third issue (“Japan + Star Wars Beers”), which was released this May. The ad was presented as “the impossible sell,” and at first glance, this seemed to truly be the case. The subject? Fracking. “Fracking? What a curious assignment,” you may think, and believe me, the creatives at Interact thought so too. However, once they accepted the challenge, the whole team got together to think critically and sensitively about the firm’s position on the subject, and how they would go about presenting their stance. However, in true Interact fashion, the team took a different avenue. Instead of pursing the conventional pro/con route, they decided instead to inspire a conversation.     Everyone, meet Frackey the Bear! As the product of their genius, the team at Interact, in collaboration with renowned illustrator John Vogl, created a controversial spin on the beloved forest protector, Smokey the Bear. Frackey is positioned within a vintage U.S. National Park poster, which gives the whole image a feeling of old-timey nostalgia. The decision to use a popular icon was a strategic move as it draws the audience in and instills a sense of trust and security in the message. However, as one continues to study the scene, it begins to take on a more sinister feel. Upon closer observation, one discovers that Frackey’s shovel is drenched in thick, sticky oil, oilrigs are positioned at the end of deep tire tracks, and birds are forced to...
Interact Drops Some Knowledge at BevNet’s 2015 Winter Conference

Interact Drops Some Knowledge at BevNet’s 2015 Winter Conference

On December 6th our Creative Director Fred Hart was given the opportunity to speak at BevNet in Santa Monica to a room full of hungry (and thirsty) beverage entrepreneurs.  His topic, The Six Principles of Branding and Packaging, focused on helping entrepreneurs understand the fundamental truths that drive powerful brands and packaging design. Each of the Principles below encapsulates a great idea that Fred expands upon in his talk. 1) Know Yourself 2) Your Brand > Your Product 3) The Power of a Promise 4) Challenge the Category 5) People Don’t Read 6) The Power of Social Currency Check out the video below for the full talk!  ...
Press // BevNet

Press // BevNet

In the September edition of BevNet Magazine, our President, Blake Mitchell was quoted on the topic of high pressure processed (HPP) cold pressed juices.  The article highlights the evolution of label and package design in this particular beverage sphere, and the direction this movement could go as it gains momentum. Check out the article below: Hey, is it just us or are all these cold-pressed juice brands starting to look the same?   Look, we get it, these guys are spending a lot of their money on produce, and custom mold bottles don’t come cheap. Thanks to the cold pasteurization technology known as high pressure processing (HPP) – which has extended these juices’ shelf life to up to 45 days – the cold-pressed category has left the juice bar. So much so that in August, The Coca-Cola Company made a $90 million investment in San Diego-based Suja Juice.   This probably goes without saying, but a brick and mortar juice brand and a Coke-backed one operate under entirely different sets of rules. So as the business of HPP juice continues to expand into more conventional retailers, the importance of packaging choices has increase, with brands competing for consumer eyeballs alongside one another in the cold case.   Because of the intense pressure in the processing machines, the HPP process does have some restrictions, most prominently no glass. But the homogenous look that’s been seen across the segment might have more to do with the startup nature of these brands and they’ve elected to allocate their resources outside of expensive custom mold bottles, rather than any significant technical structural limitations, experts say.  ...

Featured // Greenest Companies in Boulder

Interact is always working to bring innovative and strategic design to grocery shelves and whenever possible, integrate eco-friendly practices into our packaging. Clean Conscience recently recognized our internal and external efforts to reduce our carbon footprint, rating Interact in the top 20 of Greenest Companies in Boulder. Whenever possible, we try to recommend sustainable packaging and plant-based inks to our clients. We also opt for fresh air rather than AC, community water jugs rather than bottled drinks, and obviously, recycle everything. See what the Clean Conscience had to say here:   Interact is a branding and packaging design firm that works directly with Consumer Packaged Goods companies (CPGs). Our unique industry and skill set allows us to consult with our clients and partners on best practices to eliminate unnecessary packaging waste, sparing businesses of excessive environmental impact while also helping to save money and materials. When appropriate, we also recommend the use of recycled paper substrates and plant based inks to enhance our unique and compelling design solutions. These business practices are paired with the companies own Eco-friendly measures: everyday office recycling, water jug use to cut down on consumption of bottled beverages, use of open windows and fresh air over AC whenever possible, and the use of our abundant natural light over electricity. See full article here....