Interact Work at Fancy Foods Show 2017

Interact Work at Fancy Foods Show 2017

When we attended this year’s Summer Fancy Foods show, we were proud to witness several of our very own clients showcasing fresh new packaging design. Keep an eye out for these fantastic products rolling out in stores this year! ONE CULTURE FOODS   FATTY SUNDAYS     BOW TIES TILLEN FARMS BIENA 4505 MEATS   MAMA GERALDINE’S REVO MODERN MILL WANDERING...
Trends Spotted in the Netherlands

Trends Spotted in the Netherlands

Ever wonder what the inside of a shop inside Amsterdam looks like? Now you can get a little taste! Our intern Sydney took a trip to the Netherlands recently, and she took some snaps of awesome packaging that she saw. Here are a couple trends she spotted abroad. JUST ADD ______   There were a lot of pre-packaged goods that combined ingredients for ready made drinks and snacks. Teas with sweetener loaded onto a spoon waiting to be mixed into a cup of hot water were a favorite. “Festival in a Bottle” was an innovative way to add some excitement to a plain bottle of liquor with dehydrated fruits and spices. And for a delightfully simple mix-it-yourself refreshment, there were kits that included everything you’d need for a fresh gin & tonic.     QUITE THE CHARACTER The Dutch are embracing bright and bold colors, in contrast the modern packaging we typically see in the States. These eye-catching hues were seen in shelves all over stores. There were chocolate bars that sported vibrant, contrasting patterns that worked together in perfect chaos. In addition, there were a lot of whimsical illustrations and characters – even in products that aren’t necessarily marketed toward children. The shifty eyes on bottles of Karma Kombucha couldn’t be ignored when walking past the refrigerated section!      IN THE SPIRIT OF TRANSPARENCY One trend that’s clearly a hit across cultures is transparency – both in the literal, visual execution of packaging solutions, but also in the key messaging that brands are sending. The desire to eat “clean” has spurred a movement that pushes companies to lay everything out on the table – particularly ingredients. It...
Organic Snacking Reaches New Heights

Organic Snacking Reaches New Heights

Organic is a term synonymous with fresh, high quality foods that are free of harmful additives. Over the last twenty years, the consumer demand for organic foods has steadily increased, and thus the range of available options has grown exponentially. In fact, it’s one of the fastest growing segments of the food industry, with sales growing from $3.7 billion in 1997 to more than $43 billion in 2015, according to a recent report by the The Environmental Working Group. The fresh food spaces like dairy and produce have contributed quite a bit to this, because they are staples we can easily imagine making that “farm to table” transition. Yet, one of the most highly demanded organic categories right now is snacks. Lots of on-the-go snacking options are highly processed – the ingredients required to preserve, color and flavor them are often a far cry from natural, let alone organic. However, busy lifestyles with a health conscious mindset have set the desire for quick and healthy food options at an all time high.   Ahead of the Game The organic snacking movement gained a lot of its momentum in the form of small companies with big personalities, often breaking away from their conventional competitors with unique offerings.  There continues to be a huge space for these types of brands. Hippeas are satisfyingly crunchy and savory snack featuring an unconventional chief ingredient: chickpeas. Similarly, Barnana pushes boundaries with good-for-you indulgence in the form of “upcycled bananas”. Both are focused on sustainability and conscious eating. By consistently finding ways to bring unique options to the table, companies are keeping organic as fresh...
Interact Category Specialists: Cookies & Candy

Interact Category Specialists: Cookies & Candy

As consumers grow more health-conscious, one might think that the cookie and candy category has seen its heyday. But has it? A revolution of alternative solutions for how we satisfy sweet cravings is underway – be it for advanced palates, discerning sweet tooth’s, or health conscious foodies.   GROWN-UP FLAVOR PROFILES As candy and cookie lovers have grown up, so have their tastes! With more adventurous palates, consumers are leaning toward sweet foods with exotic and complex tastes, often with contrasting flavors such as sweet, spicy and salty. These unexpected flavors are coming from all directions. Big brands like Toll House, Oreo, and Ghirardelli are releasing flavors like blueberry lemon, jelly donut, and bourbon caramel. Smaller brands like Little Secrets, Chuao and Smash Mallow now offer flavors like pumpkin pie, spicy maya and lemon chia seed.     PREMIUM SWEETS Sharper looking brands excite and inspire consumers by standing out in busy retail environments. As this category becomes more competitive, innovative sweet brands must not only provide solutions for a limited retail space, but also tell more of a story than their CPG counterparts. Small batches and niche followings give premium bakers and confectioners the flexibility to try new things without much risk. The demand for premium sweets is at an all-time high, with provenance and origin being key to their stories. We are seeing plenty of brands are adapt to consumer desires through elevated product positioning.   BETTER-FOR-YOU INDULGENCE Ultimately, consumers want to have their healthy food and eat their cookie, too. If you ask the average person whether he or she wants to eat healthier, the answer is almost always yes. However, not everything associated with cookies is trending toward Crossfitters and marathoners....
Packaging Haul: Holiday Edition!

Packaging Haul: Holiday Edition!

The year is coming to a close and we are feeling ultra festive as we notice more beautiful holiday themed packaging popping up. Join us as we share the foods we want to pass around at parties this season. Happy haul-idays from Interact!   1 – Tyrrell’s Potato Crisps I absolutely LOVE this package from Tyrrell’s for the holiday season! Such a unique use of product photography (potatoes as ornaments) and fun, festive product identifier callout (Merry Crisp-mas)! The chips/crisps category is a difficult to bring a bit of holiday cheer to without sacrificing what the brand stands for. Tyrrell’s has executed this in such an ownable way, and every detail is well thought through, down to the mistletoe in place of the apostrophe in the brand name. – Kyla 2 – SKØLL MØUMOÜTE – Limited Edition Winter Bottle The French brewery Skoll Tuborg already plays up that it is the coldest beer fit for a viKING, but their Winter Edition bottle takes their packaging to the next level. It’s one thing to use a blue frosted bottle to convey it’s cold and refreshing nature but to wrap the bottle in a fur boot further heightens that consumer experience. The playfulness and texture provide an undeniable shelf presence and no doubt its a crowd pleaser and conversation starter at any holiday party. – Kelley 3 – UNREAL CANDY LTO options has for a long time energized the candy category. Celebratory graphics proliferate Valentines Day, Halloween and Christmas most notably. While the candy category continues to be ruled by giants like Nestle and Hershey it’s been great to watch better for you...
Packaging Haul 12: October Edition!

Packaging Haul 12: October Edition!

Welcome to another round of the Packaging Haul! With Halloween just days away, we’re in the mood to stick to a special, festive theme. Hope you’re stocked up on candy and costumes for this one. We promised there are no tricks here – just treats.   1 – Black O’Lantern by Wasatch Brewery In a sea of orange labels decorated with photos of pumpkin patches meant to evoke warm feelings of falling leaves and a chill in the air, Black O’Lantern, an imperial stout with a hint of pumpkin, is not afraid to be the bad apple (or pumpkin, rather) on shelf.  With a stark black background, menacing jack-o-lantern face and a carved jagged die cut carrier, Black O’Lantern is a brew that unabashedly stands out among the competition. – Kelley 2 – Moonstruck Haunted House Moonstruck Chocolate from Portland has crafted these beautifully crafted Halloween chocolate truffles, each with a unique filling. This limited edition find is sold in a house (or is it a coffin?) shaped structure that you’ll want to hold onto even after the treats are gone. – Abby 3 – Teavana Pumpkin Spice Brulee Fall is about more than Halloween. We all know that Pumpkin Spice ties for being the real star of autumn. Teavana has created a tea that adds a little bit of caramel, butterscotch, and vanilla to make it that much better. With lively illustrated pumpkins on the orange canned packaging, this is the perfect tea to accompany colorful fall days. – Lindsay 4 – Frozen Ghost Vodka Frozen Ghost Vodka is the epitome of spooky packaging. The “ghosted” figure in the background is provocative and has a chilling aura. Thin, sans serif typography is also used in different weights and sizes...