Interact Work at Fancy Foods Show 2017

Interact Work at Fancy Foods Show 2017

When we attended this year’s Summer Fancy Foods show, we were proud to witness several of our very own clients showcasing fresh new packaging design. Keep an eye out for these fantastic products rolling out in stores this year! ONE CULTURE FOODS   FATTY SUNDAYS     BOW TIES TILLEN FARMS BIENA 4505 MEATS   MAMA GERALDINE’S REVO MODERN MILL WANDERING...
Trends Spotted in the Netherlands

Trends Spotted in the Netherlands

Ever wonder what the inside of a shop inside Amsterdam looks like? Now you can get a little taste! Our intern Sydney took a trip to the Netherlands recently, and she took some snaps of awesome packaging that she saw. Here are a couple trends she spotted abroad. JUST ADD ______   There were a lot of pre-packaged goods that combined ingredients for ready made drinks and snacks. Teas with sweetener loaded onto a spoon waiting to be mixed into a cup of hot water were a favorite. “Festival in a Bottle” was an innovative way to add some excitement to a plain bottle of liquor with dehydrated fruits and spices. And for a delightfully simple mix-it-yourself refreshment, there were kits that included everything you’d need for a fresh gin & tonic.     QUITE THE CHARACTER The Dutch are embracing bright and bold colors, in contrast the modern packaging we typically see in the States. These eye-catching hues were seen in shelves all over stores. There were chocolate bars that sported vibrant, contrasting patterns that worked together in perfect chaos. In addition, there were a lot of whimsical illustrations and characters – even in products that aren’t necessarily marketed toward children. The shifty eyes on bottles of Karma Kombucha couldn’t be ignored when walking past the refrigerated section!      IN THE SPIRIT OF TRANSPARENCY One trend that’s clearly a hit across cultures is transparency – both in the literal, visual execution of packaging solutions, but also in the key messaging that brands are sending. The desire to eat “clean” has spurred a movement that pushes companies to lay everything out on the table – particularly ingredients. It...
Organic Snacking Reaches New Heights

Organic Snacking Reaches New Heights

Organic is a term synonymous with fresh, high quality foods that are free of harmful additives. Over the last twenty years, the consumer demand for organic foods has steadily increased, and thus the range of available options has grown exponentially. In fact, it’s one of the fastest growing segments of the food industry, with sales growing from $3.7 billion in 1997 to more than $43 billion in 2015, according to a recent report by the The Environmental Working Group. The fresh food spaces like dairy and produce have contributed quite a bit to this, because they are staples we can easily imagine making that “farm to table” transition. Yet, one of the most highly demanded organic categories right now is snacks. Lots of on-the-go snacking options are highly processed – the ingredients required to preserve, color and flavor them are often a far cry from natural, let alone organic. However, busy lifestyles with a health conscious mindset have set the desire for quick and healthy food options at an all time high.   Ahead of the Game The organic snacking movement gained a lot of its momentum in the form of small companies with big personalities, often breaking away from their conventional competitors with unique offerings.  There continues to be a huge space for these types of brands. Hippeas are satisfyingly crunchy and savory snack featuring an unconventional chief ingredient: chickpeas. Similarly, Barnana pushes boundaries with good-for-you indulgence in the form of “upcycled bananas”. Both are focused on sustainability and conscious eating. By consistently finding ways to bring unique options to the table, companies are keeping organic as fresh...
The Power of the Word “Farms” in Brands

The Power of the Word “Farms” in Brands

Tesco has re-branded some of of their meat and produce products with a new range of “farm” names. The controversy is that the “farm” names used are either completely fabricated or are derived from a farm that has nothing to do with the product. The seven new brands consist of produce, beef, and poultry. This change in marketing was implemented in hopes to improve consumers’ perception of the quality and freshness of their products. This marketing practice isn’t unique to Tesco, considering Target has been doing something similar with the Archer Farms brand. European supermarket Aldi has been doing the same with their Ashfield brand. Supermarket companies have learned that the consumers associate the word “farm” with quality and freshness. “…retail consultant Alison Pike said that the new branding was well positioned. The word ‘farm’ will give a perception of quality and a perception of provenance for the product itself.” (Marketing Magazine) For Tesco, this change was directly attributed to the fact that their store brand products were known for their poor quality resulting in customers to avoid them. “Bill Grimsey, … who worked for Tesco in the 1980s as its first customer services director, said that improving the perception of value was a particular challenge in fresh food…” (Marketing Magazine) This negative perception put pressure on Tesco to change their methods. “… the policy comes as supermarkets are under increasing pressure to improve transparency and provide information about where its food comes from.” (Independent) While some of the names are completely made up, a few are real farms and businesses. The owner of Boswell Farm, which supplies holiday...
Interact and Bex Brands Tag Team Packaging Trends at Bev Net’s 2015 Winter Conference

Interact and Bex Brands Tag Team Packaging Trends at Bev Net’s 2015 Winter Conference

On December 8th our President Blake Mitchell and Becky Nelson of Bex Brands were given the opportunity to speak at Bev Net in Santa Monica to a crowd of eager beverage entrepreneurs. Their topic was about how the current trends in packaging are influenced by the cultural trends around us. The five trends listed below are the cultural trends they discussed.   Deeper Connection with Brands and Makers Exposure to Wordly Flavors and Cultures Natural is the New Norm Mindfulness/ Present Moments Beyond...
Hold the Sugar, Cut the Beef

Hold the Sugar, Cut the Beef

In 1789 Marie Antoinette was told that her people had no bread and her response was “Let them eat cake.” Well, with the New Dietary Guidelines recommending us to cut sugar intake by half and to not eat more than 26 ounce of protein a week, people shouldn’t eat as much cake. Instead we should be using fruits in creative ways to satisfy sugar cravings. It has been reported that on average, Americans consume about 22 teaspoons of sugar per day which adds up to nearly 30- 34 five pounds bags of sugar per year! This has caused a worldwide trend to substitute fruits for sugars and meats. The majority of people don’t fully understand exactly how much sugar they are consuming on a daily basis. Many Americans are also unaware of the amount of sugar and sweeteners hidden in the “normal” things that we consume everyday.  Both sugar and high fructose corn syrup are found in many barbeque sauces, ketchups, crackers, and breads. However, actions are being taken to improve this issue. The new Dietary Guidelines imposed by the Obama Administration hopes to cut the standard daily sugar intake by half by targeting school cafeterias and imposing taxes, with the goal being for Americans to consume no more than 12 teaspoons of sugar per day. This dramatic cut back is due to the fact that in the last five years there has been a large amount of evidence linking high levels of sugar consumption to an increased risk of type 2 diabetes and heart disease. In an effort to cut down on sugar intake, people have used various...