Trends Spotted in the Netherlands

Trends Spotted in the Netherlands

Ever wonder what the inside of a shop inside Amsterdam looks like? Now you can get a little taste! Our intern Sydney took a trip to the Netherlands recently, and she took some snaps of awesome packaging that she saw. Here are a couple trends she spotted abroad. JUST ADD ______   There were a lot of pre-packaged goods that combined ingredients for ready made drinks and snacks. Teas with sweetener loaded onto a spoon waiting to be mixed into a cup of hot water were a favorite. “Festival in a Bottle” was an innovative way to add some excitement to a plain bottle of liquor with dehydrated fruits and spices. And for a delightfully simple mix-it-yourself refreshment, there were kits that included everything you’d need for a fresh gin & tonic.     QUITE THE CHARACTER The Dutch are embracing bright and bold colors, in contrast the modern packaging we typically see in the States. These eye-catching hues were seen in shelves all over stores. There were chocolate bars that sported vibrant, contrasting patterns that worked together in perfect chaos. In addition, there were a lot of whimsical illustrations and characters – even in products that aren’t necessarily marketed toward children. The shifty eyes on bottles of Karma Kombucha couldn’t be ignored when walking past the refrigerated section!      IN THE SPIRIT OF TRANSPARENCY One trend that’s clearly a hit across cultures is transparency – both in the literal, visual execution of packaging solutions, but also in the key messaging that brands are sending. The desire to eat “clean” has spurred a movement that pushes companies to lay everything out on the table – particularly ingredients. It...
Organic Snacking Reaches New Heights

Organic Snacking Reaches New Heights

Organic is a term synonymous with fresh, high quality foods that are free of harmful additives. Over the last twenty years, the consumer demand for organic foods has steadily increased, and thus the range of available options has grown exponentially. In fact, it’s one of the fastest growing segments of the food industry, with sales growing from $3.7 billion in 1997 to more than $43 billion in 2015, according to a recent report by the The Environmental Working Group. The fresh food spaces like dairy and produce have contributed quite a bit to this, because they are staples we can easily imagine making that “farm to table” transition. Yet, one of the most highly demanded organic categories right now is snacks. Lots of on-the-go snacking options are highly processed – the ingredients required to preserve, color and flavor them are often a far cry from natural, let alone organic. However, busy lifestyles with a health conscious mindset have set the desire for quick and healthy food options at an all time high.   Ahead of the Game The organic snacking movement gained a lot of its momentum in the form of small companies with big personalities, often breaking away from their conventional competitors with unique offerings.  There continues to be a huge space for these types of brands. Hippeas are satisfyingly crunchy and savory snack featuring an unconventional chief ingredient: chickpeas. Similarly, Barnana pushes boundaries with good-for-you indulgence in the form of “upcycled bananas”. Both are focused on sustainability and conscious eating. By consistently finding ways to bring unique options to the table, companies are keeping organic as fresh...
Trend Watch // Healthy Rainbow Food

Trend Watch // Healthy Rainbow Food

There’s something magical about adding some vibrant color to the foods we eat every day. Though we may now realize that artificially colored and sugar packed cereals are not the greatest choice for breakfast, we can still choose health conscious options with a little whimsy sprinkled in. Enter Vibrant and Pure’s Unicorn Toast. At first glance, it’s a slice of bread adorned by food colored cream cheese applied in a dreamy, painterly fashion. Upon learning more, we find out that those colors are derived from natural ingredients, like beets, tumeric and chlorophyll. These combinations of ingredients might not sound appealing by the sound, but it is truly a treat to look at. The End in Brooklyn, New York is serving up unicorn “lattes” – colorful concoctions that give a natural and healthy energy boost. These drinks get their beautiful blue hue from spirulina extract, which is known for its health-giving phytonutrients that stimulate the body and mind. While being vegan-friendly and containing nutritional powerhouses, these drinks have some serious appeal Is this simply a passing food fad, or is it the start of a long lasting trend? We could see this spilling over into the cold pressed category, and definitely the healthy snacking spaces for kids and adults alike. What do you think? Email us at blake@interactonshelf.com   Cover image source: Vibrant and...
Sports Drinks Go Organic

Sports Drinks Go Organic

Fluorescent colored, sugar laden beverages are typically what come to mind at the mention of a “sports drink”. Marketed as electrolyte replenishments for active lifestyles, big players like Gatorade and Powerade have dominated the category for the majority of the time that sports drinks have been on the market. The consumer demand for organic, “cleaner” options has started opening up this category in some interesting ways.    (Source) To keep up with the movement, Gatorade started offering an organic line, pared down to just 7 ingredients. While it may appeal to some consumers in their audience looking to go organic, Gatorade has drawn some criticism with their G Organic line of drinks for its high sugar content, with each 16.9-ounce bottle of G Organic carrying a whopping seven teaspoons of added sugar – more than the six-teaspoon daily limit recommended by the American Heart Association (New York Times). This is by no means the only organic sports drink option available today; this space is opening up for healthier options with more natural ingredients.   (Source) LIV Organic seems like a Gatorade alternative, using brown rice sugar and agave nectar for sweetener, among other organic ingredients. It retains the well known structure of a sports drink – the ribbed bottle for easy gripping, and a colorful shrink sleeve. For a consumer looking to make a transition from conventional to organic, this is a friendly and recognizable way of marketing.      (Source) 1051 at first glance seems to competing in the vitamin water space. However, the brand is focused on hydration and performance. Born in a Southern California organic cafe, the “electrolyte and mineral infusions” promises low sugar content and...
Interact Category Specialists: Shelf Stable Beverages

Interact Category Specialists: Shelf Stable Beverages

Standing out among the competition in a category such as shelf-stable beverages is daunting to say the least. However, there are certain brands who are paying attention to the mass movement of consumers away from sugary and artificial beverages and toward shorter ingredient lists, healthier choices, and options that have functional and added dietary benefits. Three emerging trends from the past couple of years are ready-to-drink teas, carbonated juices and waters as well as taking the cold-pressed phenomenon out of the refrigerated section and into the middle of the store. (Image Source) RTD TEA With ready-to-drink tea sales projected to be $9 billion by 2020, up from $7 billion just five years prior, its needless to say that the tea category is booming. Major players like Starbucks, Steaz and Nestea have all taken notice and are anteing up with new packaging, new products and reformulation. Starbucks recently rolled out a RTD version of Tevana to select retailers in hopes to capitalize on this trend. Nestea, always a major player in this category, has paid particular attention to market demand when they recently reformulated their tea to have a mix of sugar and stevia as well as removing any artificial flavors. With the majority of consumers actively searching for “no sugar added”, “organic” or any type of added health/functional benefit all companies, big and small are taking notice.   (Image Source) CARBONATION With the trend moving more toward organic and natural beverages, brands are constantly trying to find ways to set themselves apart – what better way to do this than to add a little sparkle. Cawston Press and Spindrift...