European Packing Insights

European Packing Insights

One of our favorite things about traveling is getting the opportunity to soak up packaging design from cultures outside of the US. Dig in for a rundown of some overarching trends that some of our team members have seen in their European travels. PHOTOGRAPHY ON PACKAGE Using photography can bring big personality to a brand. Coupled with interesting typography and layouts, these image driven labels draw lots of attention to themselves on shelf.             BOLD TYPE SOLUTIONS Typographic choices like unconventional fonts and making objects into letters lend an edge to food packaging, and can speak volumes about the brand.       STRATEGIC WINDOWS Product windows are being seen more and more as a sign of transparency and authenticity in food. Companies are becoming innovative in the way that they use these windows, often having them mimic the shape of the product so that it becomes seamless with the overall package design.       COLOR BLOCKING The banality that minimalism is capable of inducing can be easily overcome by using bright, playful colors to differentiate SKU’s. When lined up side by side on shelf, they create an appealing rainbow.           VIBRANT ILLUSTRATION Illustrations can create a unique, hand-rendered feeling for products. Using contrasting colors and textures sets this type of packaging apart from some of the more structured options on shelf.         Check out the full gallery of images...
2017 Packaging Trend Predictions

2017 Packaging Trend Predictions

We were fortunate to be asked by Bevnet to contribute to their Industry Voices piece discussing design and packaging trends for 2017, their impact in the non-alcoholic beverage category, and how they will evolve over the next year. You can read that piece featuring our creative director Fred Hart here. Our design team had some more to offer on the subject, so check out Interact’s additional up and coming trend predictions. CUSTOM STRUCTURES Brands are beginning to recognize the value of unique structures, and are more willing to incur additional costs if it means their product will stand apart from others in their categories. Alcoholic brands have been embracing specialty packaging for a long time, and non-alcoholic beverage brands are starting to echo this mentality. Simplistic products like bottled water have a major prospect to gain attention by using unique structures. This can also give them the opportunity to elevate to a higher price point.        PRINTING TECHNIQUES We saw a rise in CPG brands beginning to utilize different printing techniques such as spot matte & gloss in 2016, and we feel that will only continue to grow in 2017. The snack and beverage categories show the most potential to see experimental printing techniques in use.     TEXTURE Textured packaging has also made its way into the market, creating a different sensory experience for consumers. More beverages are featuring embossment, textured printing techniques, and unique materials.          CONCEPTUAL ILLUSTRATION Illustration can be huge part of making a brand stand out on shelves. It’s become one of the most popular ways of establishing a unique brand voice. A new wave of illustrators have been brought...
Packaging Haul 12: October Edition!

Packaging Haul 12: October Edition!

Welcome to another round of the Packaging Haul! With Halloween just days away, we’re in the mood to stick to a special, festive theme. Hope you’re stocked up on candy and costumes for this one. We promised there are no tricks here – just treats.   1 – Black O’Lantern by Wasatch Brewery In a sea of orange labels decorated with photos of pumpkin patches meant to evoke warm feelings of falling leaves and a chill in the air, Black O’Lantern, an imperial stout with a hint of pumpkin, is not afraid to be the bad apple (or pumpkin, rather) on shelf.  With a stark black background, menacing jack-o-lantern face and a carved jagged die cut carrier, Black O’Lantern is a brew that unabashedly stands out among the competition. – Kelley 2 – Moonstruck Haunted House Moonstruck Chocolate from Portland has crafted these beautifully crafted Halloween chocolate truffles, each with a unique filling. This limited edition find is sold in a house (or is it a coffin?) shaped structure that you’ll want to hold onto even after the treats are gone. – Abby 3 – Teavana Pumpkin Spice Brulee Fall is about more than Halloween. We all know that Pumpkin Spice ties for being the real star of autumn. Teavana has created a tea that adds a little bit of caramel, butterscotch, and vanilla to make it that much better. With lively illustrated pumpkins on the orange canned packaging, this is the perfect tea to accompany colorful fall days. – Lindsay 4 – Frozen Ghost Vodka Frozen Ghost Vodka is the epitome of spooky packaging. The “ghosted” figure in the background is provocative and has a chilling aura. Thin, sans serif typography is also used in different weights and sizes...