Expanding Taste Palates at an Early Age

Expanding Taste Palates at an Early Age

Kids can be fickle eaters. Parents who have personally experienced this are often at the helm of food companies that specifically cater to introducing unique flavor profiles into youngster’s diets. The children’s food category is inundated with bland purees, snacks and meals, but establishing bolder flavors earlier on can mean that they will be more likely to become adventurous eaters.   The target audience for these products are generally millennial parents, catering to convenience and a desire for higher quality ingredients. The Little Foodie, an LA-based baby food delivery company, offers levels of foods that gradually introduce children to bold flavor combinations from infancy to toddlerhood. As a subscription service, it promises a stress free experience for the parent unsure of how to raise an adventurous eater. With vibrant and friendly packaging, it appeals to parents and their little ones alike.   Culture takes a leading role in the Latin Baby, which uses Latin herbs and spices to liven up vegetable purees. The company also brings West Indies Pumpkin (Calabaza) into many recipes. The product line is intended for babies 7 months and older, easily opening itself as a snacking possibility for all ages.   Squeeze pouches are hot in the kid’s food category for their ultra-convenient and eco-friendly packaging, and yet there seems to be little innovation in the development of flavors. Piccolo takes a leap away from the traditional with their Mediterranean inspired line of blended fruits and vegetables. Similar to other “junior foodie” geared companies, they offer varying stages of foods for different ages. With pureed meals like three-grain vegetable risotto, kids can to transition to solid...
HPP Stirs Up the Baby Food Category

HPP Stirs Up the Baby Food Category

High pressure processing (HPP) is a method of preservation which extends the shelf life of fresh foods without affecting the natural flavors of ingredients or adding harmful preservatives. It’s an ideal way to receive the maximum amount of nutrients from fruits and vegetables without actually having to consume them fresh. It’s allowed for cold-pressed juices like Suja and Evolution to become widely available in stores everywhere. Naturally, parents want their children to consume the most quality foods with the best nutrients possible. Pre-packaged baby foods have traditionally been restricted to jarred, heat pasteurized options, but HPP is shifting the category. Though HPP products require refrigeration, parents (millennials in particular) are driving the demand for the nutrient rich, bacteria free baby foods that are afforded by this method. According the Huffington Post, “the future of baby food is in our chillers”.     For now, it’s a new and unexplored category, and a few brands are already leading the charge. Many parents have taken to cooking from scratch for little ones rather than offering something that they wouldn’t eat themselves – food that doesn’t look, smell or taste fresh. The founders of Pure Spoon are two such parents who recognize that providing naturally delicious foods at an early age can usher in a lifetime of healthy eating habits. While created with the intention to target babies not yet capable of eating solid foods, the cold pasteurized purees quickly proved to be a success with older children – particularly, picky eaters who could be coerced into eating vegetables if they were tastier and less recognizable.     Reinforcing the notion that eating...