Featured // Greenest Companies in Boulder

Interact is always working to bring innovative and strategic design to grocery shelves and whenever possible, integrate eco-friendly practices into our packaging. Clean Conscience recently recognized our internal and external efforts to reduce our carbon footprint, rating Interact in the top 20 of Greenest Companies in Boulder. Whenever possible, we try to recommend sustainable packaging and plant-based inks to our clients. We also opt for fresh air rather than AC, community water jugs rather than bottled drinks, and obviously, recycle everything. See what the Clean Conscience had to say here:   Interact is a branding and packaging design firm that works directly with Consumer Packaged Goods companies (CPGs). Our unique industry and skill set allows us to consult with our clients and partners on best practices to eliminate unnecessary packaging waste, sparing businesses of excessive environmental impact while also helping to save money and materials. When appropriate, we also recommend the use of recycled paper substrates and plant based inks to enhance our unique and compelling design solutions. These business practices are paired with the companies own Eco-friendly measures: everyday office recycling, water jug use to cut down on consumption of bottled beverages, use of open windows and fresh air over AC whenever possible, and the use of our abundant natural light over electricity. See full article here....
Featured Friends // Reductive Capture

Featured Friends // Reductive Capture

This summer were letting some of our friends in the field take over the blog to provide some expert advice on all things concerning the grocery space. This week, Brent Taylor explains his own term, Reductive Capture, as a means of organizing a successful food photography shoot. Here’s what he had to say: I work as a commercial still life photographer, with a focus on proprietary images of food, liquids, and products. 80% of my work is in the packaging and advertising world of food and beverage photography. After my work is produced, it typically makes its way to a food or beverage package on your local supermarket shelves, or a point of sale display near the checkout counter. “Reductive Capture” is a phrase I came up with about five years ago. It is my attempt to define a concept that has proved to be very useful to me. It is also a way for me to establish a workflow on set that everyone in my crew understands. This is probably not a new concept; many professional photographers do this without thinking about it. During a photo-shoot we have several key players in place to make sure thing are going smoothly. Most of the time we have some folks from the creative agency on set to guide and direct us creatively to achieve their vision. We also typically have a few folks from the client side on set to make sure their product is being represented correctly, and in its best light. (Pardon the Pun) When an image is completed on set, everyone in the studio, photographer, stylist, creative agency,...
Sound Tea Makes Waves at 2015 Fancy Food Show

Sound Tea Makes Waves at 2015 Fancy Food Show

Alas, the 2015 Summer Fancy Food show has come to a close and the reviews are in. While the expo included a lot of unique and up and coming grocery brands, it was Sound Sparkling Tea that made serious waves at this year’s show. U.S. News’s Tamara Duker Freuman released her favorites in “Best Bites from the 2015 Fancy Food Show”, recognizing Sound as one of the best unsweetened beverages at the show. Here’s what she had to say: Sound Sparkling Tea: While I personally find unsweetened teas to be refreshing and palatable enough, I’ll concede they can sometimes leave me wanting more flavor. So I was pleasantly surprised upon sampling the three effervescent bottled teas from Sound, whose bold flavors were enhanced by their fizziness and rose above the subtle “essences” that most unsweetened teas deliver. The Alive flavor is the most caffeinated of the bunch – based as it is on Yerba mate – and has a citrusy profile from hibiscus and lemon. The Refresh flavor is white tea-based and moderately caffeinated, with peachy ginger notes. And the uncaffeinated chamomile-based Calm variety conjures up a vanilla cream soda – without the cloying sweetness. All three flavors have zero calories and no sugar.   Congrats to Sound Sparkling Tea  on being recognized, yet again, for being at the forefront of beverage innovation. Interact has enjoyed the opportunity to work with Sound and we can’t wait to see what cool stuff the Sound team keeps making happen.   See the full article...
Featured Friends // Choose Your Words Carefully

Featured Friends // Choose Your Words Carefully

With so many friends in the industry, Interact wanted to pass the mic. off to a few of our favorite food packaging professionals.  Although we are more design-minded we have a few friends that will be taking over the Interact blog to provide a little more knowledge about the ever-changing food and beverage industry. With over 11 years experience as a lawyer specializing in food & beverage, dietary supplement, and cosmetic industries, Justin J. Prochnow was able to provide us with a few cliff notes concerning little-known knowledge about controversial PDP claims. Here’s what he had to say:   Language is an important element of the law and, for that matter, being a lawyer.  Have you ever met a lawyer that didn’t like to wax poetic about anything and everything?  In my practice representing companies in the food, beverage, dietary supplement and cosmetic industries, “wordsmithing” has never been more critical. The importance of carefully selecting the right words to promote products in labeling and advertising is at an all time high. While companies are competing to sell products and be persuasive in the message, companies must also use caution when composing their labeling and advertising messages. The use of certain words and phrases, especially on food packaging and labeling, can result in a company making certain claims that it does not realize it is making and did not intend to make, putting it at risk from regulatory agencies like the Food and Drug Administration (“FDA”) and the Federal Trade Commission (“FTC”), as well as plaintiff lawyers looking to ride the wave of class action lawsuits over labeling and advertising claims. Never has it...