Grocery Brands Selling the Subconscious

Grocery Brands Selling the Subconscious

While today’s consumer is acutely conscious of being marketed to, a recent Radiolab suggests that our subconscious may make us more susceptible to marketing than we realize. In, For the Love of Numbers, Radiolab explores the power that symbols hold over us and how some marketers utilize them to help brands like Coca-Cola and KFC sell our subconscious. Screen Shot 2012-08-28 at 4.46.04 PM Intrigued? Read a great article on Fast Co that explores the podcast in greater depth: http://www.fastcodesign.com/3030094/asides/branding-101-we-respond-emotionally-to-numbers Want to cut to the chase? Listen to the 20 minute Radiolab podcast here: http://www.radiolab.org/story/love-numbers/ Interact on Shelf is a design firm that works exclusively with grocery brands. What makes us different is that we study consumer culture, design trends, industry innovation and many other dynamics that shape opportunities for your brand in order to create iconic work that’s designed to sell in a retail environment. If you think you could benefit from partnering with a young, energetic bunch like us, you know what to do. Contact us! By Blake Mitchell