Trends Spotted in the Netherlands

Trends Spotted in the Netherlands

Ever wonder what the inside of a shop inside Amsterdam looks like? Now you can get a little taste! Our intern Sydney took a trip to the Netherlands recently, and she took some snaps of awesome packaging that she saw. Here are a couple trends she spotted abroad. JUST ADD ______   There were a lot of pre-packaged goods that combined ingredients for ready made drinks and snacks. Teas with sweetener loaded onto a spoon waiting to be mixed into a cup of hot water were a favorite. “Festival in a Bottle” was an innovative way to add some excitement to a plain bottle of liquor with dehydrated fruits and spices. And for a delightfully simple mix-it-yourself refreshment, there were kits that included everything you’d need for a fresh gin & tonic.     QUITE THE CHARACTER The Dutch are embracing bright and bold colors, in contrast the modern packaging we typically see in the States. These eye-catching hues were seen in shelves all over stores. There were chocolate bars that sported vibrant, contrasting patterns that worked together in perfect chaos. In addition, there were a lot of whimsical illustrations and characters – even in products that aren’t necessarily marketed toward children. The shifty eyes on bottles of Karma Kombucha couldn’t be ignored when walking past the refrigerated section!      IN THE SPIRIT OF TRANSPARENCY One trend that’s clearly a hit across cultures is transparency – both in the literal, visual execution of packaging solutions, but also in the key messaging that brands are sending. The desire to eat “clean” has spurred a movement that pushes companies to lay everything out on the table – particularly ingredients. It...
Interact Category Specialists: Cereal & Granola

Interact Category Specialists: Cereal & Granola

Just when consumers are beginning to feel they have seen it all in the cereal and granola world, brands, as well as celebrity chefs, are coming out with new ways to flip the category on it’s head. Certain brands are making strides toward healthier options, ingredient transparency and the use of food byproducts as part of their formulations, while others are actually amplifying these traditional breakfast foods to be more indulgent than ever. (Kashi) TRANSPARENCY Cereal and granola don’t have the best reputation when it comes to a clean ingredient list, especially relating to sugar content. However, brands such as Kashi, and RX Bar are on a mission to prove that they aren’t afraid to show what their products are made of. In a recent redesign, Kashi decided to use close-up photos of their cereal and granola bars on their boxes to show how real their products are. Additionally, their granola bars are wrapped in a clear sleeve so the individual ingredients can be seen through the window on the front of the box. Aside from visually highlighting the product to relay ingredient transparency, boldly listing the individual ingredients can instill confidence in consumers that they can trust what they are eating. RX Bar utilizes a straightforward list of ingredients on their packaging to show consumers how clean and simple their products are. The last line of every list states “No B.S.”, which is one additional way of communicating their clean formulation.   (Regrained) FOOD BY-PRODUCTS As the concern surrounding food waste continues to grow, a few young brands have begun to play their part in utilizing food byproducts...
The Growth of Nut and Seed Butters

The Growth of Nut and Seed Butters

Peanut butter is a classic protein packed snack that’s versatile enough to be combined with just about anything. For a long time, it was the only kind of nut butter that people knew of. With constantly evolving consumer dietary needs, we’ve seen a boom in “butters” made from all kinds of different nuts and seeds. Here are a few aspects of this growing category that brands are taking into account: Source PRESENTATION The demand for peanut butter alternatives has resulted in an influx of “butters” made from ground almonds, cashews, pistachios and more. Often at a higher price point, it is common to see companies touting the healthy benefits of their product. Nutraw’s pistachio butter features packaging that is more elevated than what you might associate with a typical peanut butter jar, reflecting the minimal ingredients (stripped down to just pistachios, coconut oil and vanilla). Similarly, butters are increasingly being made from seeds – even ones you may not have ever thought to eat. Sunflower and pumpkin seed butters have been heralded as friendly options for consumers with nut allergies. Watermelon seed butter is unconventional yet intriguing. Sakara’s version appeals to consumers based on its aesthetic alone. The cream colored product is complemented by equally clean packaging, suggesting its simplicity and quality. Source INCLUSIONS Inclusions and unique flavors set brands apart in this ever growing category. Sesame seed butter is traditionally known as tahini, a main ingredient in hummus, but it’s making its way more and more into the butter category. Ilka’s Chai Sesame Butter appeals to create a more memorable and unique experience when spread over toast or fruit. Big Spoon Roasters also offer various nut butter flavors, like Espresso and Vanilla...