4 Trends We’re Looking Forward to in 2017

4 Trends We’re Looking Forward to in 2017

As the year comes to an end, we’re getting excited about trends predicted for 2017. We’re seeing that the common theme of functionality is consistently on the rise in food and beverage, and will continue to be a core focus for many consumers.     1 – Chocolate for breakfast! With studies reaffirming that dark chocolate has a positive effect on cognitive function, we’re wondering why we haven’t been eating it with our morning coffee all along. Food Business News foresees chocolate making a bigger appearance in our breakfast foods. But this doesn’t mean that we’ll see a rise in sugar-laden yogurts and cereals – it’s more likely to manifest in more wholesome dark chocolate flavored grains and nut milks for maximum health benefits.     2 – Personalized Nutrition A startup called Habit is launching in January, which will offer personalized nutritional plans for users based on information derived from blood tests. Data will be taken from different unique biological variables. If the app is successful, it will help to connect the dots of fitness and diet trackers. This could the next step of user interaction applications informing our personal food, drink and vitamin intakes.      3 – Combating World Hunger The future of food looks somewhat grim with staple crops dwindling in many parts of the world. To find a solution, experts have been turning to less conventional foods like insects, and the resilient yet under utilized crops like jackfruit. As these underdogs of food rise to feed more people, we see more products emerging that make them seem more appealing. Jackfruit has become a widely recognized...
Packaging Haul: Holiday Edition!

Packaging Haul: Holiday Edition!

The year is coming to a close and we are feeling ultra festive as we notice more beautiful holiday themed packaging popping up. Join us as we share the foods we want to pass around at parties this season. Happy haul-idays from Interact!   1 – Tyrrell’s Potato Crisps I absolutely LOVE this package from Tyrrell’s for the holiday season! Such a unique use of product photography (potatoes as ornaments) and fun, festive product identifier callout (Merry Crisp-mas)! The chips/crisps category is a difficult to bring a bit of holiday cheer to without sacrificing what the brand stands for. Tyrrell’s has executed this in such an ownable way, and every detail is well thought through, down to the mistletoe in place of the apostrophe in the brand name. – Kyla 2 – SKØLL MØUMOÜTE – Limited Edition Winter Bottle The French brewery Skoll Tuborg already plays up that it is the coldest beer fit for a viKING, but their Winter Edition bottle takes their packaging to the next level. It’s one thing to use a blue frosted bottle to convey it’s cold and refreshing nature but to wrap the bottle in a fur boot further heightens that consumer experience. The playfulness and texture provide an undeniable shelf presence and no doubt its a crowd pleaser and conversation starter at any holiday party. – Kelley 3 – UNREAL CANDY LTO options has for a long time energized the candy category. Celebratory graphics proliferate Valentines Day, Halloween and Christmas most notably. While the candy category continues to be ruled by giants like Nestle and Hershey it’s been great to watch better for you...