Cannabis Infused Edibles That Are Setting the Industry Standard

Cannabis Infused Edibles That Are Setting the Industry Standard

*Disclosure: The products discussed in this article are intended for medical use in individuals 18 years of age or older, and recreational use in individuals 21 years or older. Laws regarding cannabis use vary by state. Consume legally and responsibly.   In 2012, the legalization of recreational marijuana ushered in a new wave of cannabis businesses scrambling to establish themselves as the best in the business. In the past four years, we have seen the rise and fall of a number of these entrepreneurial pursuits. While product availability and potency have grown exponentially, attention to branding and packaging design has left much to be desired. Booming sales in Colorado combined with more states legalizing medical use of marijuana and the looming possibility of it becoming legalized federally, this is an industry that’s making a splash – even in the food and beverage category. Today we are taking a look at six cannabis infused edible products that are setting the standard in quality of product as well as design. (Source) 1 – Dixie Elixirs and Edibles Dixie offers a full range of cannabis infused products, including tinctures, chocolate and mints. While common fare in the world of weed-laced edibles, what sets them apart is their exceptionally beautiful packaging which is thoughtfully carried through all packaging. Using imagery of ingredients draws attention to Dixie as more than a medicated experience, but a culinary one as well. (Source) 2 – BlueKudu Chocolate Bars Many tell cautionary tales of overindulging in tasty cannabis infused treats, leading to side effects much more powerful than just a sugar high. Offering appealing flavors that even the...
Packaging Haul 12: October Edition!

Packaging Haul 12: October Edition!

Welcome to another round of the Packaging Haul! With Halloween just days away, we’re in the mood to stick to a special, festive theme. Hope you’re stocked up on candy and costumes for this one. We promised there are no tricks here – just treats.   1 – Black O’Lantern by Wasatch Brewery In a sea of orange labels decorated with photos of pumpkin patches meant to evoke warm feelings of falling leaves and a chill in the air, Black O’Lantern, an imperial stout with a hint of pumpkin, is not afraid to be the bad apple (or pumpkin, rather) on shelf.  With a stark black background, menacing jack-o-lantern face and a carved jagged die cut carrier, Black O’Lantern is a brew that unabashedly stands out among the competition. – Kelley 2 – Moonstruck Haunted House Moonstruck Chocolate from Portland has crafted these beautifully crafted Halloween chocolate truffles, each with a unique filling. This limited edition find is sold in a house (or is it a coffin?) shaped structure that you’ll want to hold onto even after the treats are gone. – Abby 3 – Teavana Pumpkin Spice Brulee Fall is about more than Halloween. We all know that Pumpkin Spice ties for being the real star of autumn. Teavana has created a tea that adds a little bit of caramel, butterscotch, and vanilla to make it that much better. With lively illustrated pumpkins on the orange canned packaging, this is the perfect tea to accompany colorful fall days. – Lindsay 4 – Frozen Ghost Vodka Frozen Ghost Vodka is the epitome of spooky packaging. The “ghosted” figure in the background is provocative and has a chilling aura. Thin, sans serif typography is also used in different weights and sizes...
Bone Broth: Positioning and Perspective

Bone Broth: Positioning and Perspective

People have been using and enjoying bone broth since the beginning of recorded history. It was prepared in the first restaurants and continues to be used for many other purposes to this day. The product, created by simmering the bones or meat and fish with a combination of vegetables and herbs is a nutritious, high protein base that can be eaten simply as soup or be made into a soup stock or braising liquids for a variety of food preparation. This versatile liquid has recently regained popularity for its heath benefits from the amino acids, collagen, and minerals that are extracted from the bones during the cooking process (Health Ambition). In response to its power to improve digestion and bone health, a whole range of packaged products have been developed over the years to make it more widely available to the average consumer. Frozen Nourishment: Bonafide Provisions (source) Bonafide provisions created the first USDA Organic bone broth available on the market in response to consumers who wanted to explore this nutritious broth but were too hesitant to make it on their own. This company takes pride in its organic, local, and sustainable ingredients that go into their traditional, slow-cooked bone broth. They respect the time-honored tradition of bone broth by freezing the product, in order to maintain the integrity and nutrients that is expected by its consumer. Packaged for the Environment: Kettle and Fire (source) Kettle and Fire Bone Broth is America’s first and only USDA approved grass-fed bone broth. The creators of this company wanted to make a product that had the ability to improve consumer’s health and...
It’s All in the Story: Kashi Co.

It’s All in the Story: Kashi Co.

(Source) Like Patagonia Provisions, Kashi Co. has taken a similar approach to using their brand story to highlight important aspects of their company. However, they have done so with a bit of a different twist. In addition to offering foods that encompass our earth’s greatest ingredients, they have taken it to another level with the redesign of their branding and packaging. In the past few months, Kashi has begun to redefine and repackage their products in a new and unique way, using “natural” storytelling. This company has chosen to do this through the use of editorial-style, personal profile stories. They are doing this to influence change in the way people see their company and the perceived quality that it suggests. By placing a customer’s first impression, and perhaps how that product has changed the way they live their lives, on the backside of their products, they are able to accurately reflect the core values of the Kashi Company. With this visual addition, they not only have the ability to communicate their product quality, but also the dedication and heart behind the brand. (Source) Every company has a different approach to food and for Kashi Co. it is an emphasis on innovative nutrition and sustaining the planet. From the very beginning, they have endured in the belief that real and nutritional food should not only nourish our bodies and fills our stomachs, but should also create positive change in us and in the world. That is why all of their products contain some version of simple, nutritious, whole grains. They use these whole grains such as, quinoa, sweet potatoes, and...
4 Things Hormel Has Taught Us About Success

4 Things Hormel Has Taught Us About Success

Canned meat doesn’t have much room to shine in an organic, farm-to-table focused society. Yet, the company best known for manufacturing the iconic pink product have muscled their way onto the Fortune 500 list. And it’s taken a lot more than some preserved pork to spur the $9.3 billion in revenue they’ve seen this year. So what notes can we take from the makers of Spam? 1 – Look for new talent that will make your organization think and act differently. Hormel struck a disconnect with their target audience, spurring the team to hire an anthropologist. Most notably, she helped them to understand the powerful and emotional role that food plays in people’s lives. Thus, the main objective became to understand their consumer’s unarticulated needs by looking at the food in their pantries and observing their eating habits. This opened up a whole world of possibilities. 2 – Don’t focus on what the competition is doing. It’s easy to get caught up in trends. In 2012, Hormel, still widely recognized for its meat-based products, began researching and reaching out to companies who made products that would work well within their existing protein focus. It became important for them to procure an assortment of brands that sold organic and healthy foods, setting themselves apart from other traditional processed meat manufacturers. This journey took the company well outside the realm of animal products, even going as far to buy the makers of Wholly Guacamole in 2012.   3 – Always meet with potential partners in person to break bread and understand who they are. CEO Jeff Ettinger ensured that Hormel stood out...