The Wonderpress Experience

The Wonderpress Experience

Wonderpress celebrated its first year anniversary recently. The thoughtfully curated juicery nestled in the heart of Boulder, Colorado has become a community favorite in these past twelve months. While providing a wide variety of wholesome cold-pressed juices, smoothies, coffee drinks and snackable foods, Wonder is a beautiful haven that nourishes mind, body and soul. Serving up 100% organic, cold-pressed juice and nut milks, the founders of Wonder believe that food has the power to transform your life. The juice is never pasteurized, never pressure-processed (HPP) and always served to you in a glass bottle. Each bottle consists of several pounds of produce and is packed with live enzymes, vitamins, minerals and other important nutrients. The interior of this shop is warm and inviting, a bustling with free flowing conversations and serene patrons. Interact has been fortunate to work with this local business, establishing the brand to reflect the love and detail that goes into every bottle and cup.         Wonder is located at 946 Pearl St, Boulder, CO 80302, and is open daily. Learn more at wonderpress.co...
Dunkin’ Donuts: A Strategic Evolution

Dunkin’ Donuts: A Strategic Evolution

Dunkin Donuts, the nationally acclaimed AM eatery, is in the process of revolutionizing its menu in an attempt to shift its focus away from the doldrums of donuts and towards the exciting world of beverage innovation. This culture shift, as Paul Carbone (c.f.o. of Dunkin’ Brands) explains, is a strategic move based on recently unearthed research that has divided people into two distinct groups: those who choose where they’ll buy breakfast based on food, and those who will decide based on beverage selection. En lieu of this discovery, Dunkin has announced that its move towards a focus on beverage is an “evolution of the business,” that will up its ante in the breakfast dining arena. Carbone puts it bluntly: “part of it is the research and part of it is us really understanding that we can’t be great at everything.” Simply, Dunkin’ is picking a lane and putting pedal to the metal. Dunkin’s Past Decade In 2006, Dunkin’ had a serious choice to make: either reinvent itself to become more like the Seattle-based Starbucks, or, in true New England fashion, redefine coffee. It chose the latter, and since then, has been one of the biggest coffee distributors in the country. Now, in 2016, it’s doing it again: reinventing. The iconic slogan, “America Runs on Dunkin’” is being replaced with a more modern jingle that is meant to build an emotional connection with customers. “Keep On,” is a celebration of the perseverance of both the customer and the brand. Its almost a “we can do it!” and will be playing a big role in the company’s involvement with the 2016 Summer...
Summer Sips 03 – Mezcal

Summer Sips 03 – Mezcal

Long and hot afternoons call for classy cocktails. Mezcal, tequila’s complex yet refined agave based cousin, is the perfect beverage to carry you on through the lingering days of summer. Check out some examples of this Mexican elixir that are as gorgeous as they are delicious.     400 Conejos (Source)     Alacrán (Source)       Bosscal (Source)     Buen Suceso (Source)     Derrumbes Oaxaca (Source)       El Buho (Source)     El Jorgorio (Source)     Fidencio (Source)     Ilegal (Source)       Los Nahuales (Source)     Montelobos (Source)     Real Minero (Source)     Sacrificio (Source)   Sangre de Vida (Source)     Tres Papalote (Source)       Vida (Source)       Viejo Indecente (Source)     Union (Source)   Thanks for checking out another round of Summer Sips! What were your go-to drinks this...
Packaging Haul 11

Packaging Haul 11

Interact operates in the food and beverage space, and we are always looking at innovative examples in that realm. However, we can often find inspiration in all types of packaging from around the world. In this round of the packaging haul, we’re stepping outside of the box by checking out some structures that get our creative juices flowing.     1 – Johnny Doodle Memorable, graphic and engaging, Johnny Doodle changes the conversation around our grandmother’s old and dated fudge (sorry grandma!) – Fred Agency: Brand New     2 – Tylenol I fell in love with the idea of how Tylenol altered traditional structure within an established and rather dated category. The incorporation of the serving cup into the cap is an incredibly smart use of structure. They also do a wonderful job of keeping language simple, clear and easy to navigate within the product line. – Kyla Designer: Joey Cheng 3 – Benham’s Gin For me, the crux of truly impactful packaging design is a true fusion of the storytelling, design and the materiality of the packaging experience. In a part of California known for wine, Benham has developed a beautiful Gin that speaks for itself. The design is multilayered like the experience of a great gin while the materials chosen create a unique, own-able experience. The blue glass is reminiscent of the sea it was distilled by while each bottle is blessed with a gold tag identifying the place where it was created. Beautiful showcase of the power of the investment in a unique / ownable structure. – Emily Agency: Stranger & Stranger 4 – UE Boom Love Love UE Boom from both a product & experience standpoint.  I think they...
Press // Pallet Magazine

Press // Pallet Magazine

In March of this year, Interact was contacted by Pallet Magazine, a “medium print quarterly for people with curious minds and adventurous palates,” to design a mock ad for their third issue (“Japan + Star Wars Beers”), which was released this May. The ad was presented as “the impossible sell,” and at first glance, this seemed to truly be the case. The subject? Fracking. “Fracking? What a curious assignment,” you may think, and believe me, the creatives at Interact thought so too. However, once they accepted the challenge, the whole team got together to think critically and sensitively about the firm’s position on the subject, and how they would go about presenting their stance. However, in true Interact fashion, the team took a different avenue. Instead of pursing the conventional pro/con route, they decided instead to inspire a conversation.     Everyone, meet Frackey the Bear! As the product of their genius, the team at Interact, in collaboration with renowned illustrator John Vogl, created a controversial spin on the beloved forest protector, Smokey the Bear. Frackey is positioned within a vintage U.S. National Park poster, which gives the whole image a feeling of old-timey nostalgia. The decision to use a popular icon was a strategic move as it draws the audience in and instills a sense of trust and security in the message. However, as one continues to study the scene, it begins to take on a more sinister feel. Upon closer observation, one discovers that Frackey’s shovel is drenched in thick, sticky oil, oilrigs are positioned at the end of deep tire tracks, and birds are forced to...