Food-Inspired Fashion

Food-Inspired Fashion

Fashion and food: two things that are crucial when it comes to being at the forefront of culture in today’s society. But, since when has food inspired fashion? New Balance, Nike, Jeremy Scott and Chanel have found ways to incorporate food into their fashion; inspiring a trend that makes food on your clothes acceptable.     New Balance Tennis Shoe is a great example of a company that has expanded on the food and fashion trend. They teamed up with J. Crew to make the limited edition “Butterscotch”. Naming their shoe after the candy has allowed for New Balance to use uncommon colors that are associated with the candy. Those specific colors have allowed for New Balance to give a retrospective aspect to the basic tennis shoe.     New Balance is not the only athletic company using the food trend to make their shoes relatable. Nike has released a shoe that speaks to the child like mind in all of us. The KD 8 PBJ is the first sneaker to use themed colors in their shoes. Nike has seamlessly made the top of their shoe look like a grape jelly, while making the bottom of the shoe the same color as a childhood favorite, peanut butter.     Jeremy Scott has taken food and fashion to a new level. He does not only base his fashion concepts off food, but incorporates the brand logo and colors into all of his clothing. Scott has combined pop culture and the world of fast food as a way to launch his new line at The House of Moschino. Scott left little room for interpretation when the models walked out dressed as high-end employees at McDonalds or dressed as the wrapper for a Hershey’s Chocolate.     To conclude in the frenzy of fashion-incorporated food, there is...
Packaging Haul 09

Packaging Haul 09

Despite the variety of roles that we all play here at Interact, we’re got one big thing in common: an impeccable taste for beautiful and functional package design in the food and beverage category. So it’s no surprise that our newest additions would bring some fresh and fabulous examples to this round of the Packaging Haul! Welcome our two newest interns, Alex and Lindsay.     1 – Jungle Bar “Jungle Bars are among the first of their kind, employing the sustainable power of insect protein coupled with the fan favorite flavors of chocolate and cranberry. Clean, simple, and delicious, these protein bars are designed to get you through the day, whatever your day looks like! The packaging is inviting, colorful, and playful which successfully draws shoppers in and abets them to try the innovative protein source smothered in fruit and chocolate.” – Blake Designer: Búi Bjarmar Aðalsteinsson       2 – Perrier “Perrier’s series of ‘L’Atlas Street Art’ inspired cans and bottles give a fresh, new look to Nestlé’s popular sparking mineral water. For over a century, Perrier has collaborated with famous artists such as Andy Warhol, Salvador Dali, and Bernard Villemot to add color, pizazz, and shelf appeal to its trusted product. Perrier’s decision to decorate its product in the artistic style of L’Atlas brings the iconic beverage to the masses. Perrier’s new style is innovative, eye grabbing, and relevant and its taste is timeless.” – Alex Designer: L’Atlas    3 – Pipcorn “Miniature snacking is on point with Pipcorn! It makes you feel like you are on a whole other snacking planet. From it’s on point kraft paper bag, artisan...
VOL. 06 MIXTAPE // SPRING VIBES

VOL. 06 MIXTAPE // SPRING VIBES

Spring’s in full swing here in Boulder, and whether we’re creating in the studio or relaxing on a local rooftop patio, these sunny days have got us feeling mighty fine. To celebrate, we’ve compiled a mixtape to enjoy wherever you find yourself  this season. So kick your shoes off, settle into a lounge chair with a glass of your favorite rosé in hand, and throw on this Spotify...
Press // Healthy and Natural Show 2016

Press // Healthy and Natural Show 2016

Being based in Boulder, we here at Interact have an advantageous and unique view of food and beverage trends. Our own Blake Mitchell travelled to Chicago to spread some knowledge on trends at this year’s Healthy and Natural Show. If you missed the event, or simply want to relive the magic, here’s a recap. Blake’s insights on trends are comparable to viewing the famous Seurat painting, “A Sunday Afternoon on the Island of La Grande Jatte”. The tiny dots that comprise the overall image can be viewed as the many trends that make up the worldwide food and beverage culture. He went on to distinguish the difference between trends and fads, by stating that “Trends have the potential to be long term influencers on the market, while fads will often fade as quickly as they rise.” Certain flavor profiles (think red velvet and salted caramel) are examples of fleeting fads. When unregulated buzzwords like “Superfoods” crop up, it’s inevitable that big food brands will jump on the bandwagon of labeling their products as such. This causes that terminology to lose a lot of its power and credibility.   Conversely, the Paleolithic and Plant-based diets have strong historical and cultural ties which cement them as movements. It goes beyond being a simply passing fad when it becomes about a lifestyle change.  “People are drawn to Paleo in search of a cleaner lifestyle. It’s driven by values. It’s about getting back to the roots, and eating real food.” So how do these trends and movements arise? It’s simply by cause and effect. A desire for more “healthy” alternatives to soda increased the number of fruit juice options on the market. These drinks contained more sugar...