What We Saw At Expo West

What We Saw At Expo West

Expo West 2016 brought out some of the best and most innovative natural food companies from around the nation. We were like kids in a candy shop as we perused the scores of emerging brands. In case you missed it, or simply want to relive it, here are some products that blew us away at the show this year.     ALTERNATIVE NATION Companies are getting innovative with alternatives to some classic carb loaded foods. Chips don’t have to be made from potatoes, nor does wheat need to be a primary ingredient in pasta. Health conscious bakers can rejoice at the plethora of different types of flour available.   These days, the sky’s the limit for gluten free flour! Pereg is offering multipurpose flours made of quinoa, banana, almond, and more.   Hard Bite veggie chips are anything but plain, using gorgeous imagery of ingredients along with delightfully original copy. Pedon is flexing some serious muscle with their More Than Pasta line. Who needs wheat pasta when you could have these colorful vegetable noodles? DAIRY-FREE WAY TO BE Step aside, Bessie. Vegetables, nuts and goats are making a splash in the milk market. Companies have reimagined the traditional carton to house these new types of unconventional milks for those seeking tasty dairy free alternatives. Veggies, you say? We sampled Veggemo, the first non-dairy product to originate from veggies, and it passed the taste test with flying colors! In a market saturated by almond and coconut milks, Milkadamia macadamia milk is a refreshing new take on dairy-free. Moo is Noot, indeed. Parents with weaning toddlers can now turn to Kabrita goat...
Addressing Bigger and Bolder Nutritional Facts

Addressing Bigger and Bolder Nutritional Facts

After 20 years, the FDA announced that they are updating the 1993 nutrition label by 2017 to today’s standards and priorities. The Obama administration estimates the changes will cost the industry $2 billion but will lead to $30 billion in benefits. (Advertising Age ) This is the first major change to the nutrition label since trans fat was added to the label in 2006. The major label changes include the calorie count being bigger and bolder, adjusted serving sizes, and the differentiation between added sugar and natural sugar. These changes will greatly affect packaging and marketing strategies. We anticipate that these new changes will provoke marketers to answer to the greater health consciousness among consumers. The increased emphasis on calories is the most dramatic change to the label requirements, and it will immediately discourage high-calorie products, even if the producers can emphasize other qualities. While more prominent calorie information may discourage the purchase of some products, it can serve to promote other products that endorse themselves as a healthier alternative for consumers who are increasingly mindful of their calorie and sugar consumption. More favorable nutritional information may encourage consumers to sever ties with familiar and loyal brands. Stressing the calorie count miss represents products that have a high amount of healthy fat. We can see that the yogurt category will be greatly affected by this change because the new age consumers have formed a craze around high fat yogurt. People now understand, “The belief that fat isn’t a health villain has been gaining traction the last few years, especially as data has piled up showing that low-fat diets don’t...
Expo Trend Predictions

Expo Trend Predictions

Expo West 2016 came and went, and we are reflecting on some trends we were on the look out for this year. Our friend and industry expert, Eric Pierce from New Hope’s NEXT Date and Insights team gave us some valuable insight about what to expect see at Expo this year. TRUST YOUR GUT Consumers are reevaluating their decision making in food choices and shifting their trust to the tried and true methods proven effective through history and culture. With a renewed focus on good gut health, foods high in probiotics are on the rise. Doctor D’s Water Kefir contains high level of live probiotics inside, from beneficial bacteria and yeasts present in the kefir. Astringent flavor profiles show up in the form of kombuchas, shrubs and switchels. These vinegar tasting refreshements are popular for being packed with probiotics to support good gut health. Eric says that there is space for this distinctive flavor to move into other areas, like savory prepared foods. There are plenty of salt and vinegar chip aficionados, so we could see more integration of kimchi and sauerkraut flavors in unexpected ways.     STOP STRESS, FIGHT FATIGUE In our busy world, people battle with a variety of minor day to day ailments. There is a constant balance between sleeping well at night and staying alert during the day. Supplements that keep consumers both mellow and focused are in demand. Adaptogenic herbs balance, restore and protect the body. By optimizing adrenal response, stress and fatigue are reduced. We are seeing products with these herbs moving outside of the supplemental space into snacks and performance drinks. Rebbl is...