Interact and Bex Brands Tag Team Packaging Trends at Bev Net’s 2015 Winter Conference

Interact and Bex Brands Tag Team Packaging Trends at Bev Net’s 2015 Winter Conference

On December 8th our President Blake Mitchell and Becky Nelson of Bex Brands were given the opportunity to speak at Bev Net in Santa Monica to a crowd of eager beverage entrepreneurs. Their topic was about how the current trends in packaging are influenced by the cultural trends around us. The five trends listed below are the cultural trends they discussed.   Deeper Connection with Brands and Makers Exposure to Wordly Flavors and Cultures Natural is the New Norm Mindfulness/ Present Moments Beyond...
Hold the Sugar, Cut the Beef

Hold the Sugar, Cut the Beef

In 1789 Marie Antoinette was told that her people had no bread and her response was “Let them eat cake.” Well, with the New Dietary Guidelines recommending us to cut sugar intake by half and to not eat more than 26 ounce of protein a week, people shouldn’t eat as much cake. Instead we should be using fruits in creative ways to satisfy sugar cravings. It has been reported that on average, Americans consume about 22 teaspoons of sugar per day which adds up to nearly 30- 34 five pounds bags of sugar per year! This has caused a worldwide trend to substitute fruits for sugars and meats. The majority of people don’t fully understand exactly how much sugar they are consuming on a daily basis. Many Americans are also unaware of the amount of sugar and sweeteners hidden in the “normal” things that we consume everyday.  Both sugar and high fructose corn syrup are found in many barbeque sauces, ketchups, crackers, and breads. However, actions are being taken to improve this issue. The new Dietary Guidelines imposed by the Obama Administration hopes to cut the standard daily sugar intake by half by targeting school cafeterias and imposing taxes, with the goal being for Americans to consume no more than 12 teaspoons of sugar per day. This dramatic cut back is due to the fact that in the last five years there has been a large amount of evidence linking high levels of sugar consumption to an increased risk of type 2 diabetes and heart disease. In an effort to cut down on sugar intake, people have used various...
Brand Evangelists: The Key To Startup Success

Brand Evangelists: The Key To Startup Success

New products are born from brilliant ideas daily. With a never ending stream of products on the market, it’s hardly surprising that 9 out of 10 startups do not succeed. (Fortune) The most common downfall for fledgling companies is spurred by a lack of demand for the product they are offering. This is avoidable in some cases, as it’s possible the correct markets simply aren’t being targeted. If startups directed greater effort catered to highly specific audiences, would they be more successful? Jessica Livingston’s blog in the Wall Street Journal asserts that selling to consumers on a personal level in lieu of marketing to broad groups can make all the difference. “Sales and marketing are two ends of a continuum. At the sales end your outreach is narrow and deep. At the marketing end it is broad and shallow. And for an early stage startup, narrow and deep is what you want — not just in the way you appeal to users, but in the type of product you build.” By interacting directly with select markets that are interested in your product instead of appealing to the masses, opportunities arise to gain brand evangelists on the side of your company. One interesting example is the rise of insects in the future sustainable foods movement. “Since the United Nations Food and Agriculture Organization published a 2013 report touting insects as the sustainable food source of the future, the edible bug industry in the U.S. has been on the rise. People are interested and the market has responded — slowly, but it’s happening. (Huffington Post) American companies are beginning to include bugs – namely, crickets – as...
42 Beer Packaging Design Ideas

42 Beer Packaging Design Ideas

21st Amendment Brewery Cafe With 5 year-round, 3 seasonal, and another 2 in their Insurrection series this brewery takes its all-can designs very seriously. Whether it’s an astronaut monkey laying a hammock, a stylized Mt Rushmore, or a chocolaty-brown can of Hog Island stout, these designs should spark a conversation. August Schell Brewing Co. Providing five specialty beers in their Noble Star collection in unique bottles with champagne cork closures, the small labels on a large bottle are stark and eye-catching. All their remaining products are provided in long neck standard beer bottles, with more complex and colorful labels. Ballast Point Brewing Buffering their collection in both cans and bottles, this brewery maintains a simple can-design identical to every other can except for the colored bar showing the individual brews name. Their bottles on the other hand feature full-color graphics featuring elements of seagoing life. Bear Republic Brewing Co. With 10 year-round ales and lagers, four seasonals, 19 different drafts, and 24 barrel-aged and limited edition brews that requires a lot of distinctive artwork to separate this company from the crowd. The bear and racing themes do the job for them. Breckenridge Brewery Breckenridge favors the red collar ring and the distinctive red circle to make their brand instantly identifiable. Their new nitrogen-charged cans (available this year) bear the famous red dot, but sport the name “Nitro series”, to make them even more memorable. Cigar City Brewing Company While the Cigar City Brewing logo appears on every product, whether in glass or cans, each container is distinctively colored so there is no confusion among products. Craft Brew Alliance, Inc....