Food: The Medium of Millennials

Food: The Medium of Millennials

  Eve Turow’s book A Taste of Generation YUM focuses on how the Millennial Generation’s obsession with food has the potential to largely impact the future of food. Eve spent three and a half years interviewing peers and celebrity chefs to gather insight about why Millennials are food obsessed and what large-scale changes may arise from this obsession. Packaged food brands should pay attention to this rising obsession and it’s effect on long term trends in consumer interest and purchasing. Her research suggests that Millennials find assurance and comfort in food’s tangibility because it allows them to exert control over a sector of their lives. She says, “There are so many things that food offers that we don’t receive in our day-to-day anymore. Food offers sensory stimulation and community. There’s something so fundamental about eating, that in a world of clicks, buzzes and dings, the simplicity and tangibility of it significantly resonates with us as a generation.” She goes deeper by saying, “What you eat is a decision you have – control you can exert – three times a day.” Food has become the medium for Millenials to maintain personal space in a technologically driven environment where they may feel their decisions are entirely reactionary to constant information and updates. Food allows this generation to experience and engage in fundamental human intrinsic needs. Turow describes food as “the anti-technology.” Our generation is driven and linked by technology, which can’t offer us the full stimulation or community that we need. What are the implications to this obsession with food? Food policy is gaining more traction as “foodies” gain more attention. As...

Featured // Greenest Companies in Boulder

Interact is always working to bring innovative and strategic design to grocery shelves and whenever possible, integrate eco-friendly practices into our packaging. Clean Conscience recently recognized our internal and external efforts to reduce our carbon footprint, rating Interact in the top 20 of Greenest Companies in Boulder. Whenever possible, we try to recommend sustainable packaging and plant-based inks to our clients. We also opt for fresh air rather than AC, community water jugs rather than bottled drinks, and obviously, recycle everything. See what the Clean Conscience had to say here:   Interact is a branding and packaging design firm that works directly with Consumer Packaged Goods companies (CPGs). Our unique industry and skill set allows us to consult with our clients and partners on best practices to eliminate unnecessary packaging waste, sparing businesses of excessive environmental impact while also helping to save money and materials. When appropriate, we also recommend the use of recycled paper substrates and plant based inks to enhance our unique and compelling design solutions. These business practices are paired with the companies own Eco-friendly measures: everyday office recycling, water jug use to cut down on consumption of bottled beverages, use of open windows and fresh air over AC whenever possible, and the use of our abundant natural light over electricity. See full article here....
Packaging Haul 07

Packaging Haul 07

We have some lovely new additions to our team who have a grocery obsession just like the rest of us. This week we welcome our new Creative Director, Fred Hart, and Office Administrator, Danielle Gunter. Check out what we’re all geeking out on this week: 1. Black Wolf Brewery “In addition to the mischevious and playful wolf icon I like how this label breaks category norms for beer through color and illustration. A flexible identity and design system affords consistency in character and illustration style.” -Fred Hart Agency: Tayburn Illustrator: Alex G Griffiths 2. Gran Luchito “Gran Luchito packaging caught my eye after an amazing redesign transformed bits and pieces of the existing brand into a personality-filled label. The mix of typefaces and simple authentic color schemes make the most of the limited real estate for this miniature line of chili condiments.” -Mollie Starr Agency: Midday 3. Quin Candy “Quin Candy is packaged in unique back foiled bags with transparent front panels that allow the consumer to see before eating. Their logo is made up of clean, concise lines that lend to an updated but approachable feel. Quin is a “reimagined, updated, modernized take on candy from the past that has the uncanny ability to tug at the heartstrings of yesterday.” -Danielle Gunter Designer: Thomas Nevarez   4. Maruchan Ramen (concept) “Maybe I’m just struggling to leave the college days behind but I love this ramen packaging. It’s clean, simple, modern, and leaves behind the stagnant and cheesy aesthetics of the real ramen pack. Although it’s concept work, I would recommend Maruchen think about a redesign that’s more in line...
Is Consistency the Key? Or is it the Crop?

Is Consistency the Key? Or is it the Crop?

Consistency is key, they say. This is a standard taught to us from childhood across a variety of subject matters that is particularly relevant when it comes to food. From restaurants to grocery provisions, the public demands a high level of similarity when it comes to what they eat and discrepancy in flavor is not well received by the hangry. Consumers have come to expect that if they order a dish or purchase a product it should be the exact same time and again regardless of other extraneous influences. However, recent changes in consumer trends demand that both the restaurant and retail experience are more of just that, an experience. People crave this artisanal, curated food experience chock-full of locally-sourced, organic, seasonal, non-gmo, and unique ingredients. So how are food providers adhering to consistency expectations and new consumer trends? A new theory suggests they’re not. Consumers can’t have their gluten-free, vegan, all-natural, non-gmo, cake and eat it too. If curated ingredients, untouched by human modification, is what the people want then inconsistency is the new standard they should expect. Eric J. Pierce of New Hope Media recently explained the idea of expecting inconsistency in his article, “Changing Our Expectations of Ketchup (and everything else processed)” saying, “When we buy something that is hand-crafted, we appreciate “unique,” not “ubiquity.” What he means here is that recent consumer trends are great; they divulge from processed and mass-manufactured goods that have previously dominated grocery store shelves. However, these changes in food production are based on the availability and variation naturally found in produce and meats which then bleeds into the finished-food-product. Pierce...

Test Post With Text Template

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