Sippin’ and Shoppin’

Sippin’ and Shoppin’

As if grocery shopping wasn’t fun enough already, now there’s wine involved. Grocery stores across the US are giving way to a new trend that has completely changed the grocery game by combining modern dining with premium grocery shopping. Needless to say, it’s way more than you’re habitual trip to the store but rather an entirely modern and chic grocery experience. We’ve compiled a list of our favorite, and most unique spots inspired by the true goodness of food. Mario Batali’s Eatlay in New York was one of the first to successfully bring this concept to life. Here, shoppers can enjoy a communal dining atmosphere as well as peruse the aisles while casually sipping and snacking. Dedicated to quality, taste, and community, Eataly features a vast spectrum of Italian fare for eating in-store or at home. They pride themselves on matching the experience to the quality of food, making it difficult for anyone not to be a die-hard loyalist. Other notable food markets in New York that are worth your salt include the original, Todd English Food Hall, Gotham West Market, and Hudson Eats.     Moving down the coast, you’ll find Union Market in Washington DC. Unlike the rest on the list, this market has 40 vendors in addition to “pop up” vendors that are established storefronts who come to the market to feed the always-hungry public. Union Market is much more than a swanky grocery store but rather an epicenter for the community and commerce that makes DC, DC. If eating, shopping, and sipping wasn’t enough to woo you, Union Market also has a crowded events calendar...
Congrats // Enjoy Life & Bandar

Congrats // Enjoy Life & Bandar

The New Year has brought a lot of exciting and interesting projects to Interact. We’re kicking off with a lot of new clients and brands as well as continuously concepting, working, and re-designing to produce innovative work with intent to sell. With all of the controlled chaos in house, we wanted to take a break to congratulate Enjoy Life Foods and Bandar for continuing to push their brands to the top. We kicked off our first project with Enjoy Life just this year and have already  Working in tandem with Enjoy Life Foods (ELF) has been an interesting and informative exercise within the category. ELF is a brand built on what they don’t put in their products—all ELF foods are free from the top 8 allergens. Although this brand is particularly appealing to those with serious dietary restrictions, their consumer base casts a much wider net. ELF continues to introduce new products that are still Free-From without being flavor free. This brand has been so successful within the category that they’ve caught the attention of global food manufacturer, Mondelez International. In recent weeks the corporation has acquired Enjoy Life Foods in order to learn from them. The acquisition was inspired by the opportunity for Mondelez to learn the ins and outs of the natural food space as well as giving ELF the resources to become a full-fledge lifestyle brand with an ever evolving, Free-From product line. Mondelez has yet to break through a more premium natural food category and they’ve chosen an excellent source to learn from. We’re excited to see ELF’s potential come to life by working hand-in-hand...