Packaging Haul 04

Packaging Haul 04

Phew, we’ve almost made it to the end of the week. In celebration of the weekend, we thought we’d round up some inspiration. Take a look below to see what we’re into: 1. Pop & Bottle “Pop & Bottle’s packaging does a great job of connecting with the brand name to drive shopper engagement by connecting the logo at the center of the bottle with the top of bottle for a memorable “pop & bottle” experience. “ -Blake   2. Trident Gum Concept “I love the idea of taking the physical product and showcasing it in a very literal but cheeky way. This gives the consumer a sense of the product (and it’s benefit) with a very ownable design that would absolutely pop off the shelf. Also, cutting out the BS and clutter shows confidence from the brand.” -Gillian   3. Top Hops Beer “I’m such a sucker for type and even more of a sucker for designs that rely solely on typography. It seems that this sort of aesthetic is difficult to achieve with a conventional product due to call-outs, nutrition facts, and the like. But, on the bright side, that makes seeing designs like this that much more special.” -Mollie 4. March Pantry Salt “As a big fan of apothecary-like bottles and jars, I love what March Pantry has done with their kosher salt packaging by adding a sleek black lacquer. The minimalist font and logo treatment makes the packaging all the better in my book. “ -Kelsey 5. Ion Chocolate “I’m always drawn to designers that operate with within a more minimal framework – it’s exciting to see someone arrive...
What Could Be Breader?

What Could Be Breader?

If you thought the excitement of bread peaked when they started slicing it, think again. We’re not talking about some new line of ancient grain, zero calorie, nonsense bread either. These 7 bread packaging designs and inventions make carbs even more fun to eat.  ...
How to Find Inspiration from Art (Art Basel)

How to Find Inspiration from Art (Art Basel)

This was our 2nd year attending Art Basel. We go for the inspiration and because as much as we are “in” the world of food and beverage, we believe that it’s equally important to be “out of it” in order to come up with stand out ideas. When we’re brainstorming about a project, we think our creativity is at its best when we take time to do unrelated things while we brood. It’s here, in this space between our work and browsing imgur or reading the New York Times, that dots are connected and our greatest ideas emerge. Here are some ideas we had and wanted to share with you as we walked the floors of Art Basel: While these ideas might be out there for many clients, it’s important to remember that we live in a design forward world, as influential brands like Ikea and Target strive to make design accessible and appreciated by consumers everywhere. Our advice to you? Be ahead of the design curve, not behind it....