What is #ItsRegifted?

What is #ItsRegifted?

So, we thought about it for a long time…What is our agency Christmas card going to be? We figured it had to align with our company culture, which isn’t taking ourselves too seriously and having fun with what we get to do. Plus, since the holidays can sometimes make you feel like you want to rip your hair out, we knew we had to play on that as well. So in light of those of us who dread parts of the holidays, we made “holiday comeback cards.” You can throw ’em wherever your scrooge-like heart desires, check them out below: We made a set of 12, just to show a little Christmas spirit!...
A Package Worth Writing

A Package Worth Writing

Chipotle asked, “must a cup, or bag, suffer an existence that is limited to just one humble purpose, defined merely by its simple function?” The answer is no as evidenced by “Cultivating Thought,” a series of printed short works from 10 famous writers on Chipotle cups and bags. The concept, while unexpected in context of the brand, could be just what the fast-food chain needed to elevate perceptions of quality. In the past few years, Chipotle has worked to educate consumers about “food with integrity”. They’ve capitalized on quality ingredients as their point of differentiation in the fast-food category. If you’re Chipotle, or a high-quality grocery brand, how do you communicate your worth to consumers beyond echoing the ingredient list? You align your brand with consumer aspirations. In the fast-food category, we have brand symbols ranging from a redheaded clown character to a talking Chihuahua. Chipotle took a radically different approach and tapped into the goal of aspirational consumers: elitism. The class associated with the ballet, the opera, and serious literature is only elevated with their absence in today’s mainstream culture and media. Maybe looking forward isn’t the only answer to achieving premium positioning. Chipotle exposed an opportunity to pull from the history of American culture. And by doing so, sought to alter the emotional connections consumers make with their brand. If your target market hasn’t quite grasped the worth of your product, you may consider freeing your package from its one humble (and functional) purpose and using it as a sounding board for you brand’s larger aspirations. Click here to read...
Have Your Coffee and Eat it Too

Have Your Coffee and Eat it Too

There’s a new trend in package design, and we have a feeling that the “green scene” in Boulder will be all over this eco-friendly movement. Edible packaging is flooding the food and beverage industry, and were sure to see even more of this in 2015. These days, you can eat everything from the coating of your cheese to your party cup. Food Dive took a look at some of the latest products.   WikiFoods, Inc. WikiFoods, Inc. bases their product off of the coating fruits and vegetables naturally have. Bio-creator and Harvard professor David Edwards took this natural coating to a new level by packaging all sorts of foods in a “skin”. This “skin” is made of biodegradable foods and nutrients and encases frozen yogurt, cheese, fruits, vegetables and more. Right now, the company is focused on generating awareness to get consumers on board with the next big thing.   Loliware Loliware is another company diving into the trend. They’re capitalizing on the event industry with their biodegradable, edible cups, which are flavored for specific beverages. When considering the vast amount of plastic used at all sorts of events, Loliware offers a practical and tasty solution. In the works is a cream and sugar-flavored cup for an edible coffee treat!   Alfred Coffee & Kitchen Joshua Zad, owner of Alfred Coffee & Kitchen in L.A., is already in business with his edible coffee packaging. He serves coffee in an ice cream-style waffle cone with a chocolate rim. As Zad says, it “it combines something everybody loves anyway – coffee – and a different vessel to drink it in that...