Packaging Haul 03

Packaging Haul 03

Man, it’s been awhile. We’ve been lazy with our 0 degree weather and practically burried in our upcoming winter projects, but luckily we were able to find a little inspiration for the week. Take a look below to see what we’re loving heading into the holiday season: 1. Noble Handcrafted “What can I say? I’m a sucker for packaging design that calls to mind old-timey apothecaries. The simple and distressed typefaces used by Noble Handcrafted along with the cork and wax-seal details are absolutely charming. The overall effect is the feeling that the object you’re bringing home is truly special. “ – Bethany 2. Beehive Honey Squares (Conceptual) “I love the Beehive cereal packaging because it’s clean, but fun! It takes clear packaging to a new level and is relatable to children and adults alike.” – Gretchen 3. Rowdy Mermaid Kombucha “It must be the flavor variety colors on this one. I love a minimal design just like anyone else, but the addition of the bracket design element that doubles as a mermaid tail is just so very clever it makes me envious I didn’t think of it myself. This design was executed with such precision and grace, which is exactly why I made sure we didn’t throw this bottle away in the office and its sitting on our inspiration shelf as I type.” – Mollie 4. Essential Living Foods “I’m digging Essential Living’s packaging for their use of illustrations and photography. This combo really helps to up the premium nature of raw snacks while also ensuring consumers understand what’s inside.” – Blake 5. Bauhaus Brew Labs “I don’t make it out to Minneapolis very often but if I did,...
How Brands are Customizing Their Products for Various Channels

How Brands are Customizing Their Products for Various Channels

Organic and natural products have three to five more years of expansive growth left before becoming fully mainstream. This means producers have three to five more years to become a favored brand with a larger consumer base that is just starting to incorporate natural, organic, non-gmo foods into their diets. As the products move from natural to mass-markets, c-stores, club, and drug across the country, producers are faced with opportunities and challenges in meeting the mainstream consumer. While some grocers, such as Kroger and Wegmans, were quick to develop their natural and organic selections, many retailers have yet to hit their potential. An opportunity presents itself to meet consumer demands for what they want and where they want it. Beat competitors to distribution channels that had seemed irrelevant in the past. Consumers today expect products to align with their “at-your-convenience” shopping patterns. Keep in mind that mainstream consumers require different approaches to messaging, flavors and formulations. Honest Tea has a sweeter tea and different messaging in Target than in Whole Foods. Alive & Radiant, a natural brand, has taken a completely different approach by creating a new brand from the mainstream grocery with their kale chips. Whether you refine your messaging on pack, develop a new flavor that makes the unfamiliar familiar or go with your existing brand, you have time.  However, I would get moving to be the new consumers’ brand of choice across all channels. To read what the CEO of Hain Celestial has to say on making the most of the next three to five years, click here.  ...
Eight Food Stores That Inspire Us

Eight Food Stores That Inspire Us

At Interact, we have a passion for unique retailers who think outside of the grocery “aisle” When visiting clients all over the country, we make a point to see what’s happening at the local retailers. On numerous occasions these visits have been where we find innovative products and emerging trends. We wanted to share a few of our favorites with you.   Los Angeles, CA – Erewhon “If it’s good for you its here.” This is a promise that Erewhon delivers on. The natural grocer pushes the boundaries with their prepared foods, juices and tonics. Not to mention, the staff is extremely knowledgeable and helpful in navigating the assortment of products.   Brooklyn, NY – Smorgasburg Smorgasburg is the place to be on the weekends in BK. 100 vendors dish out everything from lassi push pops to ramen burgers. You’re sure to see these unique eats end up on restaurant menus or on grocery shelves. San Francisco, CA – Bi-Rite Truly a neighborhood market, filling the community with “love, passion & integrity.” We’re all about the samples, and the staff at this San Fran staple will let you try anything! Austin, TX – Wheatsville This full service, natural co-op empowers the Austin community. It’s clean and easy to shop, and offers an interesting array of local products. Wheatsville goes above and beyond to fulfill customers’ food requests.   Berkeley, CA – Berkeley Bowl This store is massive, and offers a wide selection of products beyond just the natural and local. While you can get anything you’d find at a conventional grocery, it’s also a great place to find rare...
Sir Kensington’s Unique Take on French Fries – A Glorious Exhibit of Fried Potatoes

Sir Kensington’s Unique Take on French Fries – A Glorious Exhibit of Fried Potatoes

  I’ve never been one for museums or exhibits, but I think Fries of New York is one I’d wait in line for! This weekend, you can see 100 different French fries up close and personal in a pop-up display in NYC. The exhibit is hosted by Sir Kensington’s and young emerging condiment brand, featuring ketchup’s best friend in a museum-like setting. Sir Kensington’s found a unique and unconventional way to generate brand awareness. Fries from some of the most acclaimed chefs and well-known restaurants around New York City are displayed, and visitors. The exhibit engages consumers in an entertaining way, and attendees are encouraged to join the conversation via Instagram. Expect the NYC museum lines to be short this weekend, as tourists and locals alike flock to the tribute to an all-American favorite! Read the whole story here. Cover Photo: NANCY BOROWICK FOR THE NEW YORK TIMES French Fry Diagram: Here Sir Kensington’s Lineup: Here...