Packaging Haul 02

Packaging Haul 02

It seems like we have some sort of minimal theme going on for this weeks packaging haul post, maybe that’s because only the ladies submitted their pictures, but we swear it wasn’t intentional. Check out what we’ve found inspiring this week: 1. Simply Gum “Seeing more packaging like this would make me *so* happy! I caught myself buying energy bars or drinks just because their packaging was simple, unusual, and not screaming in my face. Simply Gum is a great example of this clean, crisp, minimal approach. “ – Kat 2. Fig and Yarrow “I love the sophisticated simplicity of Fig + Yarrow products. By using beautiful, heavy glass jars that create a visual consistency across product lines, inventive product descriptions and simple black and white type paired with a typewriter font, the brand takes on a precious and ethereal feel. “ – Bethany 3. Just Laid Eggs (Conceptual) “I love the simplicity and visual appeal of this package! It’s refreshingly funny in a dull category. It also effectively communicates the key product attribute: freshness.” – Gretchen   4. Solstice Canyon “I found these guys stumbling around Instagram, and immediately fell in love with just about everything surrounding the brand. I naturally gravitate towards illustration and icons but lately I’ve found botanical illustrations particularly flattering on just about anything. I would eat all this almond butter in a day just to put the jar on my shelf of inspiration”...
Boxed in: a “Truly” innovative approach to tomato packaging

Boxed in: a “Truly” innovative approach to tomato packaging

“Truly”, owned by Hirzel Canning, recently released a line of high quality Dei Fratelli tomato products with an eco-friendly twist. The new line is consistent with what president Stephen Hirzel calls a “field to carton” philosophy. Hirzel’s strategy is to bring the freshest ingredients in a progressive manner. That’s not to say that they’re “canning” their roots, but rather complimenting them with long-term sustainable packages. The boxes are made of 75 percent paper board and are filled with an energy efficient system. The design has functional shipping and storage benefits while preserving the color, texture, flavor, and nutritional components of tomatoes. While still fledging, the environmental benefits and the product quality are gaining “Truly” new retailers. We’ll be keeping our eyes out for these boxed tomatoes to make their debut in our grocery stores soon! To read more, check out the full article in the Sentinel...
Ello: Ad-Free or the Beginning of a New Online Advertising Model? (How to Market to Millenials)

Ello: Ad-Free or the Beginning of a New Online Advertising Model? (How to Market to Millenials)

By now, you’ve probably heard about Ello, the ad-free social network that stands in stark opposition to Facebook and its ad-driven business model. And, if you haven’t heard of Ello, you should check it out. Although Ello is currently in beta and has limited features at this time, there’s something there that’s worth seeing—and that has the potential to change the way marketers approach marketing. My friends and I thought we were pretty smart when we decided that we should snatch up all the hot handles on Ello while the network was still in its infancy. (I think we were all bummed we missed out on buying up dot-coms in the 90s because we were kids at the time, so this was our attempt). But, after trying to obtain handles such as @dominos; @walmart; @mcdonalds and @beyonce to no avail, we realized that Ello was one step ahead of us (if not more!).  So, what’s the big deal? What’s so radical about Ello’s ad-free model is not that it’s ad-free. Rather, it’s that Ello gives people the power to decide whether or not they want to allow advertisers to participate in the conversations they’re having—to appear in their feeds. Instead of selling ads to turn a profit and then forcing network users to view them (which is what both Facebook and Instagram both do), Ello holds on to (and possibly sells) handles for advertisers, which means that the only way network users will see advertisers’ ads is if they choose to follow them. The implications of this model are huge and have long been discussed by ad professors everywhere:...
Category Inspiration – Ice Cream

Category Inspiration – Ice Cream

Even though winter is rolling in, Ice Cream is still my desert of choice. I realized this year that I lost my ability to eat an entire pint to myself, which my heart has broken over, but I still enjoy it for breakfast regardless. Ice Cream packaging design is always creative and seemingly colorful. It can convey premium ingredients or 12 year birthday party flavors. Check out what we’ve found inspiring lately in the this sweet frozen category:     1. Conceptual Amy’s Ice Cream – Designed by Eric Timmerman 2. Sorvete Italia Ice Cream – Designed by Fernanda Schmidt 3. Conceptual ASDA Ice Cream – Designed by Daniel Stuffins 4. Dee’s Ice Cream – Designed by ??? 5. La Strada Ice Cream – Designed by Cohnandjansen 6. Fiasco Gelato Holiday Collection – Designed by James Boettcher and Megan Zee 7. Gorky Park Ice Cream – Designed by Anastasia Genkina 8. Milkmade Ice Cream – Designed by ??? 9. Conceptual No Lait Ice Creamery – Designed by Sherry Leung 10. Bamsrudlåven Gårdisis – Designed by Olsson Barbieri, winner of in 2014 Dieline awards...
20% Off Ebola: Today Only!

20% Off Ebola: Today Only!

When this ad came to my inbox today, just days after the second nurse to test positive for Ebola flew on a commercial flight from Cleveland to Dallas via Frontier, I had to laugh. Perhaps it’s sick to find the ad funny, but in the wake of this week’s events, the ad feels ill timed. In some ways, the ad reminds me of Domino’s self-deprecating approach (made famous by the television spots created by CP+B). What’s worse is that the ad lacks transparency. It nearly assumes that the viewer of the ad is uneducated and uninformed, which is what makes it ironic (and funny). Here in lies the question: when your sales are slow as a result of negative press, should you kick yourself while you’re down or take the higher road? Image...