Category Inspiration: Oatmeal

Category Inspiration: Oatmeal

I’ve been struggling with making breakfast in the mornings lately. I’m halfway in between going all out with a green smoothie or letting my morning cup of coffee guide me to lunch. Skewing on either end of the spectrum, oatmeal serves as a happy middle. Although oatmeal often denotes searing hot, plain mush packaging and structure can bring to it new life. Take a look below at our favorite hot, plain mush products below:   1. Oatly Oat Drink – Designed by Forsman & Bodenfors 2. Stoats Porridge – Designed by Robot Food 3. Conceptual Redesign of Kellog’s Oat Bran Cereal – Designed by Anna Geurink 4. Lottie & Beck Oatmeal – Designed by Matt Lafferty 5. Vigilent Eats Superfood Oat Based Cereal – Designed by Eric Kass 6. Conceptual Peace, Love, & Oats – Designed by Jaime Foxx McQuilkin 7. Conceptual Quaker Oats Redesign – Designed by Toby Edwards 8. Conceptual Daily Oats – Designed by Merilla Angie 9. Conceptual DSM Oat Bran – Designed by Guilherme Dorneles 10. Conceptual Wild Oats Bar – Designed by Soo Kim Interact on Shelf is a design firm that works exclusively with grocery brands. What makes us different is that we study consumer culture, design trends, industry innovation and many other dynamics that shape opportunities for your brand in order to create iconic work that’s designed to sell in a retail environment. If you think you could benefit from partnering with a young, energetic bunch like us, you know what to do.  Contact...
Diet Trends in Package Design

Diet Trends in Package Design

5 Ways to Stay Ahead of the Competition and On Top of Diet Trends in Package Design New diets come and go, but they can have a large effect on your brand. It’s hard to know when to jump into a food fad and when to stand pat, because your market share could suffer if you make the wrong decision. The Atkins diet, the South Beach diet, the juice diet, and the new Paleo diet all have foods to eat and foods to avoid, whereas diets like Weight Watchers, which limit portion sizes while touting the freedom to eat whatever you want, have a less severe impact on food brands. The Paleo diet, in a recent New York Times article [link], is defined as “a nutritional regimen centered around pasture-raised meat, eggs, fresh fruit and vegetables, and nuts, in the spirit of our cave-dwelling forebears.“ Yet the article claims that there’s more to it than food; there’s a “Paleo lifestyle” that advocates living according to ancestral precedents, with health mandates, a restricted diet, sleep cycle regulation, exercise routines, and use of barebones natural hygiene products. That’s an entire market of products and services that users of the “most-searched diet in 2013” (according to Google Trends) will buy into. However, you don’t want to put all your eggs in one basket. Making a Paleo product, with a new package design, might win big sales right now, but when the Paleo rage dies down, you’ll be left in a niche industry. Here are some tips that might help you determine what to do when a new trend comes along: 1) It’s...
Tea Time Package Design

Tea Time Package Design

With fall and winter quickly coming into being, the time for tea (for those of you who drink it only when its cold) has returned. Tea simultaneously occupies multiple worlds as both a commodity and premium product. It serves many functions being: a simple beverage, a cure for a cold, or a shareable experience. Perhaps that’s why tea packaging is so creative and versatile. There seems to be a certain freedom with form, talent for illustration, and above all else a great attention for detail. Inspiring tea package designs         1. Bissap Breeze Tea. Designed by Mark Waguespack. 2. (2 Images) Conceptual Twinning’s Tea rebrand. Designed by Chris Yoon & Jess Gerjets 3. Emporio Tea. Designed by Inject Design. 4. Joseph Welsey Tea. Designed by Foundry Co. 5. Conceptual Tea Packaging. Designed by Michal Marko. 6. Conceptual English Tea Packgaging. Designed by Ken Lo. 7.  T.H.A.O. Tea Company. Designed by Ha Design Studio. 8. Bonnard Tea and Macaroons. Designed by Anagrama. 9. Conceptual Numi Tea Redesign. Designed by Samah Alrajhi. 10. ParaTea. Designed by Elefante Project. Interact on Shelf is a design firm that works exclusively with grocery brands. What makes us different is that we study consumer culture, design trends, industry innovation and many other dynamics that shape opportunities for your brand in order to create iconic work that’s designed to sell in a retail environment. If you think you could benefit from partnering with a young, energetic bunch like us, you know what to do.  Contact us!...